GrapevineAI

Big news 👇 New Engen has acquired Grapevine!

From Ads to Influence: What We’re Really Talking About at Dinner Last night, we gathered a sharp, honest, curious crew of growth and brand leaders at Balaboosta for one simple reason: to be in the room where real conversations happen. And the conversation delivered. A couple of my favorite takeaways: 🧠 Don’t let perfect get in the way of progress. We all want airtight attribution and CAC control. But most progress starts messy. The smartest teams isolate one campaign, one creator, one SKU—and prove it works before scaling. 🤝 Where does affiliate actually live? Hot debate: Should affiliate budget sit with brand or growth? The consensus: wherever it gets owned. When affiliate lives in limbo, it underperforms. When it’s tied to a clear KPI owner, it drives results—and surfaces valuable insights on conversion intent. Also covered: how AI is shifting SEO behaviors, why Reddit threads are a masterclass in founder storytelling, and how influencer programs earn trust by resisting hype. Big thanks to our host Jennifer Dwork and guests from IPSY, NAADAM, Beam, Little Spoon, and more. Let’s do it again soon. #growthmarketing #dtc #affiliatemarketing #brandstrategy #influencermarketing #attribution Nick Antoniades Vanessa Higueras Annie Davis Megan Lohuis Rafael Angarita Alba Mertira Matthew Ng Sabrina Lin Elizabeth (Lize) Keefer Brian Hashemi Steve Choi Alexandra Levitt

Grapevine’s Got Talent - Open call!!! Got skills? Apply to our network and submit your BEST UGC ad to enter for a chance to win our CASH PRIZE! Submissions will be open until EOD Thursday, May 8th. Apply now and tune into our Instagram (@gvcreatornetwork) next week for daily voting on who will advance and win!! How to Enter: 1. Not yet a member of our Grapevine Creator Network? Apply now at https://lnkd.in/gRUz_6VX . Already in our network? Advance to step 2! 2. Fill our the form to submit your best UGC ad here: https://lnkd.in/gWUp4W-7!