Gopuff

We’re teaming up with Tom Brady once again, this time to launch Good Nut, a new line of premium coconut water available exclusively on Gopuff. 🥥 Sourced from organic Vietnamese coconuts and with no added sugar, Good Nut delivers clean, refreshing hydration in three innovative flavors, including Sparkling, Original, and the first certified organic Chocolate coconut water on the market. From the launch of GOAT Gummies to supporting the Super Monday Off Coalition and now Good Nut, Gopuff continues to work with Tom to blend premium, high-quality products with brands that are playful and unexpected. Order Good Nut today, only on Gopuff! www.gopuff.com Learn more about Good Nut: https://lnkd.in/e6utYZQm

Meet Go, your personal shopping genius. Developed by SpaceXAI, Go combines frontier reasoning, voice, and image generation models with 13 years of Gopuff order history and real-time cultural signals from X to reinvent the shopping experience. With Go you can: ➡️ Use your voice to find specific products, ask for recommendations, and check out completely hands-free. It's as simple as saying: “Hi Go, I’d like a snack under 200 calories." ➡️ Check out with a single click. Go builds a customized cart the moment you open the app based on your shopping habits, location, time of day, and other real-time indicators, so all you have to do is click 'checkout'. ➡️ Scroll a visual, TikTok-style feed of hyper-personalized, contextual product scenes based on real-time trends. Try it on the Gopuff app today. https://lnkd.in/ea7Ki7VN Learn more: https://lnkd.in/e76GXg32

We are honored to welcome Howard Schultz to the Gopuff Board of Directors. Howard scaled Starbucks from a six-store local chain in 1987 to one of the world’s most iconic consumer companies, all while establishing a culture where both customers and employees are valued. His experience will be an enormous asset to Gopuff as the company looks to redefine the future of shopping. Read more: https://lnkd.in/erN4Y5y4

We’ve teamed up with Selena Gomez and Serendipity Frozen to bring you something truly special: the exclusive "I Said I Love Blue First" ice cream bars. Inspired by Selena’s hit "Bluest Flame" from the I Said I Love You First album, the bars feature a creamy blue vanilla bean base swirled with fudge and cookie bits, coated in a premium blue chocolate candy shell. Order it now, only on Gopuff! https://lnkd.in/ecbdMeCR Learn more in PEOPLE Magazine | PEOPLE.com: https://lnkd.in/ertghkgM

Introducing Gopuff's newest partner and shareholder: Giannis Antetokounmpo! 🏀 The NBA Champion, 2-time MVP and 10-time All-Star is also a longtime Gopuff customer. With Antetokounmpo now officially part of the team, we'll work together to create original and exclusive content, develop and distribute new product offerings, and collaborate to bring fans and customers unique experiences. 🍬 First up: Gopuff is carrying Antetokounmpo's new candy line, "Giannis FR34K Gummies," in select markets starting today! https://lnkd.in/grjxxuPJ

We just dropped our 2026 Brand Bowl Report! 📊🏈 As the lines between content and commerce continue to blur, we took a look at which brands saw an instant increase in sales after their Big Game ads aired, what products turned to on Game Day, and more. Brand Bowl Winners 🥇 Kinder Bueno took the top spot with a 100% spike in unit sales right after its commercial. 🥈 NERDS followed with a 95% increase in sales. 🥉 And in third, Liquid Death, with an 83% increase in sales in the hour after its ad aired. Key Themes 🥤Better-for-you beverages took center stage, with Liquid Death, Pepsi Zero Sugar, Liquid IV and poppi all seeing big increases in orders immediately after their ads aired. 🕥 In-game timing: The majority of the Brand Bowl winners aired their ads during the second quarter, while one (Liquid Death) aired during the first quarter. Notably, none of the top performers aired their ads in the fourth quarter. Top Trending Products Lime 🍋🟩- Sales were up 631% Kinder Bueno 🍫 - Sales were up 444% NERDS Gummy Clusters 🍬 - Sales were up 418% Tostitos Hint of Lime Chips 🌽 - Sales were up 398% Basically Red Party Cups 🥤- Sales were up 381% Dive into the full Brand Bowl Report here: https://lnkd.in/ezKnMSw2

For more than a decade, Gopuff has shown up in meaningful ways for the communities we serve. In 2025, Gopuff donated more than 783,000 pounds of food to local Feeding America partner food banks, provided over $5 million in free groceries to SNAP recipients amid a funding shortage, donated $15,000 worth of snacks to Style Saves annual back-to-school event, and more. We’re proud of the positive impact Gopuff made last year and remain committed to continuing this mission in 2026. Learn more: https://lnkd.in/eTvE-Yuu

Gopuff is proud to power Skittles' 2026 Big Game campaign: "Deliver the Rainbow." The campaign launches today with: 🌈 A comedic new spot featuring Elijah Wood (check it out below!) 🌈 Skittles Big Game Bundles now available for pre-order on Gopuff 🌈 The launch of DeliverTheRainbow.com, where customers can enter to have Skittles' Big Game ad, which will also feature Elijah Wood, performed and live-streamed from their front lawn on February 8th https://lnkd.in/ei_A8fhM

Gopuff’s 2025 Snack’d Report is officially live, proving that social media has become a real driver of CPG product discovery and purchases. Thanks to Gopuff’s unique model, the company can measure the speed at which a trend moves from a social post to an actual customer purchase within minutes. The 2025 flavor landscape was fundamentally shaped by social media trends, driving rapid growth for niche ingredients, informing a more educated customer, and more: 1️⃣ The Power of Virality: The Dubai Chocolate trend drove a massive 13,753% sales surge for those products, making pistachio the year's breakout flavor. Gopuff also saw a 1,000%+ increase in date sales as date-centric recipes took over newsfeeds. 2️⃣ The Educated Consumer: While protein and fiber were huge on social media this year, customers were more likely to search for specific products that are rich in those ingredients (like goji berries and chia seeds) rather than blanket terms like 'better for you', 'fiber', or 'protein', indicating they may be educating themselves on tasty products and recipes that fit within the latest health trends online before shopping. 3️⃣ Value is (Still) Vital:Consumer behaviour continues to reflect a focus on value. Searches on Gopuff for "discounts" jumped 51% year-over-year. Read the full 2025 Snack’d Report here: https://lnkd.in/efkZ3ZFd #Gopuff #SnackdReport #ConsumerTrends #CommerceData #SocialCommerce #CPG

At Gopuff, we believe the Monday after the Big Game should be a national holiday, and we're doing something about it. Gopuff, Tom Brady, and Druski are rallying fans across the country to push for Super Monday Off, and we need your voice. 1️⃣ Are you an American who believes the Monday after the Big Game should be an official holiday? 👉 Sign the petition 👉 Send a note to your elected officials 👉 Share with your friends It takes 30 seconds at supermondayoff.com. 2️⃣ Are you a business that believes in this important cause? 👉 Reach out to contact@supermondayoff.com to get involved. Let’s make the most tired workday of the year a day off for everyone.