goodr

What happens when you give a creative employee a blank canvas, a community of collaborators, and the keys to goodr HQ after hours? You get Step Into The Blank. Founded by our very own Senior Content Director, Barret Bowman, and powered by a crew of goodr Flamingos past and present, it’s a highly interactive, slightly unorthodox showcase experience at goodr’s second office, The Cove. Described as ‘Mad Libs meets live performance’, Step Into the Blank has become a community hub where filmmakers, musicians, and live performers can make cool stuff, test new work, and share it with a highly engaged audience who can help shape the next show on the spot. When Barret pitched this project to leadership, the answer wasn't just "yes"—it was, "How can we support?" With space, production assistance, and a whole lot of Flamingo creativity behind it, Step Into The Blank has become a place for our team to experiment in a fun, zero-pressure environment that challenges the status quo. Now, with the fourth show coming up this August, Step Into the Blank is ready to grow beyond the goodr flock. If you are a creator, musician, filmmaker, or just someone in the greater Los Angeles area looking for a raw, real-world creative community, your seat is waiting. Check out the website at the link below to attend, perform, or get involved: https://lnkd.in/gMGnq7Ka

🚨 SQUAWK ALERT! 🚨 Please join us in giving a massive, feather-ruffling welcome to our newest onboarding group, Team Root Beer!!! We are beyond stoked to have this incredibly talented flock join the party. At goodr, we don’t do boring. No stiff suits, no beige cubicles, and absolutely NO mind-numbing training videos. Instead, our newbies get the ultimate "goodrified" welcome: a bubbly pink carpet entrance, a trip to the goodr Cabana, a Welcome Happy Hour at our in-office tiki bar, and a front-row seat to the beautiful madness that is Tuesdays with Carl (TWC). We work hard, we play hard, and we aren’t afraid to get a little weird with it. Team Root Beer, you look fabulous in flamingo pink. Let’s rock this! 🦩🕶️ 🎉

Our CEO and fearless leader Stephen Lease headed back to school…but this time it wasn’t for finals. On May 15, SDL returned to Metropolitan State University of Denver, his alma mater, to deliver the keynote commencement address to the Class of 2026. After some early entrepreneurial setbacks, SDL built goodr into one of the world’s leading athletic eyewear brands by being unafraid to do things differently. Today, we’re known for blending fun, fashion, function, and ‘ffordability into every pair of goodrs, proving that performance gear doesn’t have to take itself too seriously. Over the past decade, Lease has led the goodr flock with a focus not just on growth, but on building a culture rooted in creativity, professionalism, and the courage to move forward without all the answers. He shared this same ethos with MSU Denver graduates. “Stephen Lease embodies the Roadrunner spirit and our values. His perseverance and resilience took him from our College of Business to his own boardroom – exemplifying his creative and innovative nature,” said Ethan Waples, Ph.D., dean of the College of Business at MSU Denver. “From goodr's culture to their marketing and products - his approach to doing business and life sets a bold example for all MSU Denver graduates for how to overcome any obstacle and lead the way into the future." But the celebration didn’t stop at the podium. In June, goodr will launch a pair of sunglasses created especially for MSU Denver students, alumni, and fans. Aptly named Get Rowdy, these sunnies pay homage to the university’s beloved mascot, Rowdy the Roadrunner. The design features MSU Denver’s signature blue and red color palette and is showcased on goodr’s marquee OG frame with the signature no-slip, no-bounce grip, assuring students their sunnies won’t slip or bounce whether they’re sprinting to class or celebrating graduation day. Get Rowdy sunnies will be available as part of goodr’s Collegiate Collection through the Fan Zone on goodr.com, through select local retailers, as well as on the MSU Denver campus through the university bookstore. Because whether you’re crossing the stage, chasing your next big idea, or just trying not to be late to class, looking good should always be part of the plan.

Do your doodles turn into legendary sunglasses designs? Then you might be the 3D Eyewear Designer we’re looking for to help us create ridiculously good-looking shades for sweaty humans everywhere. If you’re ready to make weird ideas wearable, apply now before our flamingos hire themselves. https://lnkd.in/dHWGuREj #goodr #hiring #eyeweardesigner #designer #design

We had a BLAST at our first Squawk Talk of 2026, welcoming elite track star Alia Armstrong to the Lagoon!!! Alia is a six-time All-American and NCAA hurdles champion currently training to qualify for the LA 2028 Olympics. And she's not just fast...she's FAST fast...like her goal is to "become the first woman in history to run the 100-meter hurdles in under 12 seconds" FAST. Whether she's lifting heavy, working through sprints, or taking time to recover (and dance!!!), Alia believes that comparison is the thief of joy, so she's fully committed to authenticity and staying true to herself as the Rhinestone Queen. Keep sparkling, Alia!!!

🚨 ESQ-WHOA!!! 🚨 goodr is on the hunt for an Associate Corporate Counsel to help us keep our legal ducks (and flamingos) in a row while we continue spreading absurdly awesome vibes across the universe. If contracts, compliance, and protecting a sunglasses empire sound like your kind of fun, then objection overruled! You should totally apply. https://lnkd.in/gAYCxjhp #goodr #hiring #associatecorporatecounsel #corporatecounsel #legal

Do you color-code your chaos and turn “this is on fire” into “already handled”? 🔥 goodr is hunting for a Strategic Project Manager to wrangle timelines, herd flamingos, and keep big ideas moving faster than a runner chasing the ice cream truck. If you’re an organizational wizard with elite follow-through and a love for absurdly awesome teamwork, apply now! https://lnkd.in/gn-4Fr-z #goodr #hiring #strategicprojectmanager #projectmanager #pm

We are stoked to introduce our latest limited-edition collab with Mattel, Inc.! Introducing Masters of the Universe x goodr shades, inspired by the iconic heroes and villains of Eternia! Forged in power just in time to celebrate the NEW Masters of the Universe movie, in theaters June 5th! Introducing: I HAVE THE POWER! sunnies featuring a Sword of Power-inspired design perfect for the brave warriors of Eternia! Mighty Master of the Netherworld glow-in-the-dark shades featuring an all-over Skeletor pattern! Each pair includes custom packaging, too! Which side will YOU choose?! Grab yours and get ready to do style battle!!!

Another round of promotions, another reason to SQUAWK about it!!! These Flamingos just got some well-deserved new titles!  At goodr, we don't just watch our Flamingos grow; we watch them soar. Internal mobility is something we champion, and when you work with extremely talented folks, growth is bound to happen. So let’s raise a piña colada glass to this crew; they’ve earned every sip, win, and round of applause. 🦩👏

Boston, we’re headed your way 👋 goodr CEO Stephen Lease will be joining 1% for the Planet CEO Kate Williams at the WBUR Festival for a conversation about sustainability, business, and what it actually looks like to try to balance both. If you’ll be in the area on May 29, come hang with us!