Gen3 Marketing

In just two weeks, the Gen3 team heads to Santa Barbara for CJU 2026! 🌴  CJ's flagship event brings together 1,000+ performance marketing professionals to celebrate 25 years of the community that's shaped this industry, and we're excited to be part of it again.  September 14–17 | Hilton Santa Barbara Beachfront Resort  Representing Gen3 this year are Mike Tabasso, Paresh Vadavia, Harvey Bierman, Alex Czurylo, Nick D'Amico, and Jennifer Campagna.  We're looking forward to connecting with partners, advertisers, and publishers to talk affiliate strategy, connected commerce, and what's next for the industry. If you'll be there too, reach out and let us know!  Learn more about CJU: https://hubs.li/Q04tM94c0  #CJU2026 #AffiliateMarketing #PerformanceMarketing #Gen3Marketing #ConnectedCommerce

Benchmark your affiliate performance against your vertical, not just against last year.  A 28% revenue increase sounds great. But is it? If your vertical grew 60%, you're actually losing market share. If it declined 4%, you're outperforming the category. Same 28%. Two completely different stories.  Three views every affiliate program should track:   🔹 Your growth vs. vertical average (revenue, commission, commission rate)   🔹 Publisher mix by channel type and commission rate   🔹 Top-30 publisher analysis, tagged: Optimized, Over Indexed, Underperforming, Reactivate, or Not in Program  Skip the 20-page PDF. A good monthly report is growth context + publisher mix + 3-5 concrete next steps with names attached.  https://hubs.li/Q04tKnLP0  #AffiliateMarketing #PerformanceMarketing #MarketingTips #Gen3Marketing 

A creator with 400,000 followers can have an audience that's completely checked out. The number doesn't move when relevance does. It stops meaning anything.  That's the trap in most influencer pitch decks. Follower count is the easiest metric to inflate and the least predictive of performance. What actually forecasts results, engagement rate, audience authenticity, and niche relevance, sits deeper and requires real vetting to verify. Micro-influencers post engagement rates roughly 60% higher than macro-influencers, not because they're more talented, but because their audiences are built on relationships instead of passive follows.  Gen3's latest blog breaks down why follower count is the metric brands keep overpaying for, and what real vetting looks like instead.  https://hubs.li/Q04tKbDR0   #InfluencerMarketing #CreatorEconomy #Gen3Marketing #PerformanceMarketing 

Most AI visibility scans run on autopilot. That’s great for tracking trends, but what if you want an answer right now?  That's where Scan by Prompt comes in. With AI Visibility powered by Gen3 Marketing’s amplifi, you can type in any question a real customer might ask and see exactly how that AI responds. Is your brand mentioned? How are you positioned against competitors? What's the sentiment?  No waiting on the next scheduled scan. Just type the prompt and get the answer.  It's one more way we're helping brands stop guessing what AI is saying about them.  Try it yourself - https://hubs.li/Q04tMs8p0  #AIVisibility #GEO #AISEO #BrandVisibility #Gen3Marketing 

Curious what actually goes into an Amazon affiliate program? Here's how we approach it at Gen3, for 1P vendors and 3P sellers alike.  We start by setting commission structures around each brand's margins, then manage the program across Levanta, PartnerBoost, and CJ Marketplaces so everything's tracked in real time. From there, we optimize external traffic to help ASINs rank and convert better, and we make sure affiliate efforts aren't working in isolation. They're coordinated with influencer, social, and media campaigns. On top of that, 3P sellers get help capturing Amazon's Brand Referral Bonus, which can be worth up to 10% back.  If you're curious how it all fits together, learn more here - https://hubs.li/Q04tJ90w0  #AffiliateMarketing #AmazonMarketing #EcommerceGrowth #Gen3Marketing

A single mega-influencer post can cost six figures. Spread that same budget across 50–100 nano and micro-influencers instead, and brands often see measurably better returns.  Here's why: engagement drops as follower counts climb.   📣 Nano influencers (1K–10K): 4–8% engagement   📣 Micro influencers (10K–100K): 2–5% engagement   📣 Macro influencers (100K–1M): 1–3% engagement   📣 Mega influencers (1M+): often under 1%  Today's audiences are sharp, and they spot a paid partnership from a mile away. Smaller creators build trust through consistent, authentic engagement with tight-knit niche communities, so their endorsements land differently.  As we like to say, successful influencer marketing isn't about reaching the most people, it's about reaching the right people.  Read the full breakdown on micro & nano influencer strategy.  https://hubs.li/Q04tK4dy0 #InfluencerMarketing #MarketingTips #Gen3Marketing

Business development is about more than pitching, it's about listening first. That's where Nicholas D'Amico comes in.  As Senior Vice President of Business Development, Nick has spent 15+ years figuring out what prospects actually need before building the marketing solution that fits across industries as different as the clients themselves. He's a big part of the reason Gen3 keeps expanding into new verticals, one right-fit partnership at a time.     #PeopleBehindGen3 #BusinessDevelopment #AffiliateMarketing  

Traditional PR gets your brand noticed. Performance PR gets your brand measured.  That distinction matters more than ever, because Gen3's research shows 37% of shoppers start their purchase journey on mass media and popular magazines. More than search. More than Amazon.  Those editorial placements aren't just brand awareness moments. They're trackable, commission-driven, and conversion-influencing touchpoints when you approach them the right way.  In our latest article, we break down exactly how the Performance PR model works, including:  ➡️ How to build a planning process that earns premium placements  ➡️ What makes a pitch stand out (and what gets it ignored)  ➡️ How to set a commission strategy that incentivizes top publishers  ➡️ How to measure editorial performance across both affiliate and PR metrics  If you've ever struggled to prove the ROI of your editorial strategy or wondered how to integrate PR into your affiliate program, this one's worth a read.   https://hubs.li/Q04tJ60b0   #PerformancePR #AffiliateMarketing #PerformanceMarketing 

Zagg had excess mobile accessory inventory that needed to move fast, without relying on long-term promotions or heavy ad spend.    Gen3's answer was a single, sharply targeted publisher activation. Gen3 paired Zagg's clearance stock with SlickDeals' deal-hunting audience and worked directly with the SlickDeals team to secure the right placement. The campaign earned multiple organic front-page spots on one of the highest-converting deal sites around.  The payoff: 525 orders and five-figure revenue in a single day, 23x what that publisher typically generates in an entire month.  The full case study breaks down how the right publisher match turned an inventory challenge into a standout revenue day.  https://hubs.li/Q04txWVL0  #AffiliateMarketing #PerformanceMarketing #PublisherStrategy #Gen3Marketing

Last call: the PMA's free webinar with Gen3's Nikki Yorgiadis is tomorrow.  "Publisher Landscape in an AI Affiliate World: Emerging Recruitment and Partnership Strategies"    📅 Tomorrow, August 19 | 2:00 PM ET | Free, hosted on LinkedIn  Nikki, Chair of the PMA's Publisher Recruitment Council, joins a panel of agency leaders to break down where publisher recruitment is headed as AI reshapes the landscape. If you haven't registered yet, now's the time.   Register: https://hubs.li/Q04tl5MP0  #AffiliateMarketing #PublisherRecruitment #PerformanceMarketing #Gen3Marketing #PMA