frog

One conversation, one idea, one connection at a time. That’s how this community has grown and found its rhythm. Reaching this milestone reminds us just how far a single leap can take us when we leap together. Thank you for being a part of our story and for inspiring what comes next.   #MakeYourMark

For 50 years, Apple has shaped how the world experiences technology: making it simpler, more human and culturally relevant.   In the early 1980s, Apple tapped frog to redefine not only how consumer technology should look, but how it was meant to feel. Partnering with frog founder Hartmut Esslinger, the collaboration forever set a new standard for clean, approachable product design by challenging the cold, impersonal aesthetics of the day with a singular philosophy: form follows emotion.   Introduced with the Apple IIc, the resulting “Snow White” design language featured white surfaces, horizontal lines and soft curves that made cutting-edge technology truly personal and inviting. It reinforced a powerful idea for its time: products should not only function, but inspire.   Apple founder Steve Jobs valued the work with frog so deeply that he funded a years-long exclusive collaboration with the firm. It’s a partnership that brought frog from the Black Forest of Germany to the Bay Area, to the global reach we have today. From the Apple IIc to the NeXTcube and more, these milestones helped lay the foundation for the design DNA that continues to define Apple. We’re proud to have partnered with Apple to shape the design system and products that defined an entire industry. Here’s to five more decades of innovation!   #ThinkDifferent #MakeYourMark

There’s a growing space where intelligent systems and human imagination meet which is full of promise, challenge, and discovery.   We’re bringing this space to life in a new way during Milan Design Week. Stay tuned. More to come. #MakeYourMark

320% engagement growth doesn’t happen by accident.  Bupa UK’s digital platforms were full of untapped opportunity. frog worked with Bupa UK to create a clear product vision and deliver a connected care platform that integrates innovative technologies and provides access to Bupa UK healthcare services. The result was a transformed MyBupa app, and a 320% increase in user engagement. Read the full story here ➞ https://fro.gd/4uXJP9i #MakeYourMark

What an incredible week at NVIDIA GTC 2026, where we had the chance to show how design makes emerging technology feel truly human.   From March 16–19, visitors stopped by Booth 171 to see how Capgemini and NVIDIA are working together to translate rapidly evolving intelligence into meaningful, scalable systems that can shape how we live and work.   🐸 A highlight of the week was the debut of frog’s Nome - a physical AI concept designed to explore how intelligent systems might express presence, posture, and behavior within everyday spaces. Nome invited attendees to rethink how AI can exist not just as a tool, but as a companion with a sense of spatial awareness and personality.   Thank you, Brian Heater, for stopping by for an interview, and also to everyone who engaged with us, shared insights, and imagined new futures alongside the team. If you missed it or want to dive deeper, learn more about Nome here ➞ https://fro.gd/405nBnx   #MakeYourMark #PhysicalAI

The interface disappears. The relationship deepens. ‘Futurescape: Artificial Realities’ explores how the future unfolds: - Connection: AI grows empathic and intuitive, moving us beyond apps toward human-centered support. - Convergence: Boundaries blur between human skill and AI scale, unlocking shared wisdom. - Continuum: AI fully embeds into daily life, evolving with us and expanding what we consider life altogether. ‑centered support. Download the report and explore how these shifts meet your reality ➞ https://fro.gd/3ZISYnB #MakeYourMark #Futurescpae2026

On the latest episode of the Design Mind frogcast, we are joined by Sheldon Pacotti, Technology Director for frog, North America. Join us as we delve into the evolving role of AI agents, explore the concept of hyper-personalization, and discuss the potential for AI to create more meaningful interactions. In addition to his impressive work as a technologist at frog, Sheldon is also a talented game designer and author of fiction and discusses the extent to which technology influences his writing. Listen now ➞ https://fro.gd/47bs7EZ #MakeYourMark

If healthcare is an orchestra, which role does AI play in the creation of a masterpiece?  Healthcare innovation often behaves like a solo performance: a new tool, a dashboard, a pilot. But care is not a solo effort.     Patients carry the melody. Clinicians set the rhythm. Processes form the score. Too often, these elements are designed in isolation, creating friction instead of harmony. Fragmented journeys erode trust. Burnout becomes systemic risk. Digital layers add complexity instead of clarity.     One thing is certain: AI only creates value when integrated into coherent, human-centered workflows.  In our latest Design Mind article, we explore ways to create harmony in healthcare systems. Find out how service design and AI can move from isolated notes to a chorus of care. Read the full article today ➞ https://fro.gd/4lBICA8 #MakeYourMark

When embedded intelligence expands creative possibility, AI becomes ambient and deeply embedded. Tools dissolve into daily life. We co‑evolve, designing experiences that feel effortless and personal. Read the report to explore the third horizon 'Continuum. Rewriting the future of creativity.' ➞ https://fro.gd/3ZISYnB #MakeYourMark #Futurescape2026

When human judgment meets AI scale, we unlock shared intelligence that bends the limits of the digital and the physical. Teams create faster. Systems learn together. Value compounds. The second horizon 'Convergence: Bridging to the collective' explores how collaborative intelligence reshapes products, services and culture. Read the report ➞ https://fro.gd/3ZISYnB #MakeYourMark #Futurescape2026