FRAME

Introducing FRAME Amsterdam. Our first boutique in the Netherlands opens on Amsterdam’s prestigious P.C. Hooftstraat. Across three levels, European modernism, craftsmanship, and sculptural form come together to create FRAME’s distinct lived-in atmosphere, anchored by a sculptural staircase at the heart of the space. See it for yourself at Pieter Cornelisz Hooftstraat 116 1071 CD Amsterdam, Netherlands Interior design by FRAME’s long term partner, studio Flora Byk. Photography by Ollie Tomlinson.

FRAME Sotheby’s Returns. Last week, FRAME announced its second collaboration with Sotheby’s, continuing a dialogue between two worlds and bringing together FRAME’s considered craftsmanship with the legacy and timelessness of Sotheby’s. Shot across New York City and at Sotheby’s new home at the iconic Breuer building, the campaign turns the lens on Sotheby’s own staffers and contributors. Captured in the spaces where they work and wearing pieces from the collection in their own way, the campaign is an intimate portrait of the people, personal style, and creativity that shape the world of art every day.

Introducing FRAME Cannes. Rooted in FRAME’s California heritage, the new boutique draws inspiration from the architectural landscape of the French Riviera, where filtered light, soft neutrals, and Mediterranean ease come together alongside our latest Men’s and Women’s ready-to-wear collections and the Alexandra Leclerc collaboration. See it for yourself at 5-7 rue des États-Unis, in Cannes, France Interior design by FRAME’s long term partner, studio Flora Byk. Photography by Ollie Tomlinson.

Introducing FRAME Monaco. Inspired by the architectural landscape of the Côte d’Azur, the space reflects the natural curves of the coastline and draws inspiration from the city of Monaco, housing our latest Men’s and Women’s ready-to-wear collections alongside the Alexandra Leclerc collaboration.   See it for yourself at Place du Casino, One Monte-Carlo, Monaco. Photography by Ollie Tomlinson.

FRAME doesn’t start with product alone; it begins with people, culture, and the worlds they represent. We build through connection: where Los Angeles ease meets European discipline, and where product becomes an expression of a broader cultural moment. Our collaboration with Alexandra Leclerc reflects a larger vision, to grow the brand through lived experience. https://lnkd.in/gEw5UY49

We���re proud to welcome Jennifer Chan as our Chief People Officer. As we continue to grow, investing in our people and culture remains a top priority. Jennifer brings the leadership and perspective to help us build an environment where teams can do their best work and grow with us. Excited for what’s ahead — welcome, Jennifer.

We’re proud to share that FRAME has been ranked #2 overall in The Business of Fashion Insights’ 2025 Brand Pulse, recognizing the top contemporary and accessible luxury brands globally. This recognition is the result of the collective work of our teams! https://lnkd.in/gHBtcBAb

We’re excited to unveil our new collaboration with Amelia Gray, bringing her distinctive point of view to the world of FRAME in a capsule of ready-to-wear and denim pieces. Available now: https://lnkd.in/guRRAQ3i

FRAME x The Society Archive: Our first-ever men’s collaboration brings 90s attitude into the now. Thank you to everyone on the team who brought this vision to life.  https://lnkd.in/g5mxQgq4 Available now: https://lnkd.in/gK43UtQ3

We’re thrilled to welcome Silvia Merati as FRAME’s new CEO. With deep experience leading fashion houses, Silvia joins us at an exciting time as we continue to expand globally. Nicolas Dreyfus will transition to the role of Executive Chairman, continuing to guide FRAME’s long-term vision.