Making it official this season. Fanatics Sportsbook & Casino is now an Official Sports Betting and Online Casino Partner of the National Football League (NFL), bringing more fans closer to the game they love during the 2026-2027 season.
About us
Fanatics is committed to relentlessly enhancing the fan experience. As a leading global sports platform, Fanatics allows fans to buy, bet, and collect while engaging with sports in deeper, more immersive ways. Fanatics is redefining how fans connect with their favorite teams and players. Through its businesses—Fanatics Commerce, Fanatics Collectibles, Fanatics Betting & Gaming, Fanatics Events, Fanatics Markets, and Fanatics Studios—the company has built a powerful, integrated ecosystem. By bringing together licensed fan gear, physical and digital trading cards, live events, and more, Fanatics delivers personalized experiences to over 100 million fans worldwide. Fanatics currently holds partnerships with over 900 sports properties, including professional and college teams, leagues, players’ associations, and retail partners. Fanatics also partners with over 5,000 athletes and celebrities, including 250 exclusive partnerships, and has over 2,000 retail locations. Beyond these partnerships, Fanatics has its own powerhouse team of more than 22,000 global employees.
- Website
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http://www.fanaticsinc.com
External link for Fanatics
- Industry
- Technology, Information and Internet
- Company size
- 10,001+ employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Specialties
- E-Commerce, Merchandising, Internet, Wholesale, Retail, Sport, Collectibles, Betting & Gaming, Mobile, Tech, Online Retail, and In-Venue Retail
Employees at Fanatics
View 15k employees at Fanatics
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Locations
Updates
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Big news - Fanatics is now exclusive retail partner for the 2027 Ryder Cup at Adare Manor, part of a new, comprehensive partnership with the European Tour Group across the DP World Tour and The Ryder Cup. As part of the deal, fans will be able to buy official replicas of what Team Europe wear on course. Excited to work with one of most iconic events in sport. Let's Go! #RyderCup #DPWorldTour #sportsbusiness #merchandise #sportsbiz #licensing #retail #TeamEurope #OneFanatics
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We're proud to share that Zohar Ravid, President of Specialty Business and New Ventures at Fanatics, has been named to Sports Business Journal's Forty Under 40 Class of 2026, which recognizes rising executives across the sports industry for their achievement and innovation before the age of 40. Check out his full recognition in the link below⬇️ https://lnkd.in/eX-pK__v #FortyUnder40 #Fanatics #SportsBusiness
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Fanatics Fest 2026 is officially in the books, and it was our biggest one yet – 200,000 fans, 400+ athletes and celebrities, 250 hobby shops, over 1 million sq. ft. of the Javits Center packed and a full extra day of programming. With this year’s event coinciding with the World Cup Finals, Fanatics Fest hosted the official pre-match press conference with Messi and Rodri, welcomed the Knicks as they paraded the Larry O’Brien trophy across the show floor, and saw Fanatics Games crown its most unexpected champion yet – Justin Bieber – anchoring ‘Sports Week’ in New York City and taking the internet by storm. None of this happens without the Fanatics Events team and every employee, volunteer, and brand ambassador who showed up to make it happen. Thank you for relentlessly enhancing the fan experience. Want to relive the most epic weekend? Check out the full four-day event recap video below! #OneFanatics #FanaticsFest
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Fanatics reposted this
I keep coming back to one thought after four days of Fanatics Fest: The power of fandom and shared experience. Our passions create communities. And when those communities come together around the things they love, there is an energy you simply can’t replicate. I saw it everywhere this weekend at our third Fanatics Fest. I watched KAT let fans touch the Larry O’Brien Championship Trophy—literally sharing a championship with the people who helped make it matter. At FIFA Final Weekend, fans of Argentina and Spain packed together to see their heroes. Kids on shoulders, jerseys everywhere, everyone passionately cheering for their team—no matter where they were from. We saw product launches from Disney, KAWS, across Fanatics and so many others. Athletes, influencers and entertainers performed, competed, recorded podcasts, signed, collected and connected with fans. Those moments are why we built Fanatics Fest. There was no blueprint for what happens when you bring every corner of sports fandom together—sports, leagues, collecting, culture, brands, athletes and fans—and give them permission to collide. This platform didn’t exist three years ago. We’ve had to invent it. And every year, we have to reinvent it. Our Fanatics Events team spent every day for more than a year plotting and dreaming about this weekend and how we could absolutely delight our fans. But they didn’t do it alone. Our league partners trusted us to try new things. The collecting and hobby community brought an energy and authenticity that has become core to Fest. And our brand partners didn’t just show up with logos—they took risks and built experiences that made the weekend better for fans. That willingness to try something bold and new is what makes Fanatics Fest special. I could not be prouder of our team or more grateful to everyone who believed in this idea and helped build something that simply didn’t exist before. And we’re only three years in. There is still so much we can do better, try and invent. Fandom is personal. Community is personal. Yet we can experience and share it all together. That’s the Fanatics Fest we dreamed of building. Let’s run it back—only better—in 338 days. #FanaticsFest #FanaticsEvents
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Big news for padel fans worldwide. We're proud to announce a landmark long-term partnership with Premier Padel, the world's leading professional padel tour as we become Master Licensee across e-commerce, retail, wholesale and memorabilia. The official store is live now at store.premierpadel.com, featuring a launch collection from Bullpadel, Homies Marbella, Fanatics Branded and Wilson. Next up: a London pop-up in August, followed by in-venue retail at the Premier Padel Finals in Barcelona this December. Let's GO!
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Two football cultures. 32 NFL teams. One collection. Proud to partner with the NFL to deliver for football fans worldwide. Designed by our global team, Football x Football 2026 reimagines every NFL team as a classic football kit, and is debuting this week at Fanatics Fest in NYC before launching globally July 17. Let's Go!
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Fanatics Sportsbook is taking a definitive stand against online abuse in sports. We are proud to announce a groundbreaking partnership with IC360 and Signify Group to launch the ProhiBet Bad Actor platform. Launching this football season, Signify’s AI will monitor for targeted threats against athletes, and IC360 will enable Fanatics Sportsbook to restrict wagering for those bad actors. Protecting the game means protecting the people who play it. Read more about today's news in ESPN ⬇️ https://lnkd.in/eKS6HNWN
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Following the final buzzer of the New York Knicks' 2026 National Basketball Association (NBA) Finals victory on Saturday, June 13, New York faithful were eager to celebrate with Championship gear after a decades-long title drought - and Fanatics was ready to meet the moment. Immediately following the clinch, Fanatics went live with nearly 500 Championship-branded products across all categories, taking in more than 8,000 orders per minute, a new company record. In the period for the first 24-hours post-clinch, the Knicks have become Fanatics’ top-selling overall sports Champion ever, surpassing the previous record set by the Philadelphia Eagles in 2025. Congratulations to the team at Fanatics and your NBA Champions, the New York Knicks, on another record-breaking night! Check it out in Bleacher Report⬇️ https://lnkd.in/eU64i_tN
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Following the final whistle of Paris Saint-Germain's Champions League triumph on Saturday, fans around the world were ready to celebrate by buying their team's gear - and Fanatics was ready for them. It took 22 seconds for 100+ Champions League winners' products to go live on the official PSG site, driving the highest merchandise sales in Fanatics history for a single team win outside of the US and beating the record set after PSG's first victory last year by 60%. Back-to-back UEFA Champions League wins. Back-to-back records. Congratulations to the teams at Fanatics and PSG on another record-breaking night! Check it out in Sports Business Journal ⬇️ https://lnkd.in/eE5eNVdV