Fairgame, Inc.

The barrier to building golf tech is collapsing. Which raises a bigger question. If anyone can build the technology… What actually matters now? My belief is the next moat in golf tech isn’t code. It’s brand and community. We believed that from the beginning. While much of golf tech focused on building better tools, we focused on building something golfers actually wanted to be part of. A brand that reflects the culture of the game and a platform built around the people who play it. Golf has always been a relationship sport. The companies that win will be the ones that sit at the center of the culture of the game, not just the data layer. That’s the opportunity we see with Fairgame, Inc. Not just another tool. But a platform that connects golfers, events, competitions, and the community around the game. Because in the next era of golf tech the question won’t be: “Who has the best software?” It will be: “Where do golfers actually want to be?” Curious how others see it. Does golf tech consolidate around a few community driven platforms… Or does it stay fragmented with dozens of tools?

Nelly Korda finally said it, and she’s right. This is a tough take for me to write because I work with Adam Scott, who is part of TGL. I want this to succeed. I believe in the ambition behind it. And I’ve been genuinely excited about it from the very beginning. I was at the launch of the first team at Fenway Park. The Boston Common team. Standing in the locker room with Rory McIlroy, Adam Scott, and Keegan Bradley, you could feel it. The energy was real. The belief in the product was real. Walking out of that room, I was more pumped about TGL than ever. And then I went home and started watching it with my oldest daughter. We sit on the couch whenever it’s on. We usually get a few holes in before she has to go to bed. She absolutely loves the format. The pace, the energy, the tech. It works in a way traditional broadcasts rarely do for her generation. That’s exactly why the absence of women feels so noticeable. Golf is one of the rare sports where men and women already share the same rules, the same courses, and the same cultural language. When you layer in creators, who are undeniably driving participation and attention, this could have been a single modern expression of the game that reflects how golf is actually experienced today. Because this is not just tour golf brought indoors. This is the first real step toward dynamic golf exhibitions that still respect skill. It’s entertainment and competition at the same time. Closer to NBA All Star Weekend, where personality, creativity, and format matter just as much as outcome. That’s also why I care. At Fairgame, Inc., we’re building for the way golfers actually golf. The games within the game. The formats, side bets, and moments that never show up on Tour coverage but are the reason people fall in love with the sport in the first place. TGL is close. You can feel it when you’re in the room. You can see it when you watch it with a kid. It just feels narrower than it needed to be. The encouraging part is that this is not a failure. It’s an iteration away. The foundation is strong. The audience is ready. I’m optimistic it evolves. Because the future version of golf feels obvious when you’re sitting on a couch watching it through a kid’s eyes.

Most golf tech feels like it’s built with blinders on, shaped by how one founder or team experiences the game. That leaves too many golfers and professionals without the tools they actually need. We’re trying to change that. Yesterday we wrapped up the inaugural Fairgame, Inc. Cup at Fenway Golf Club in New York. Assistant professionals from some of the best clubs in the world competed using Fairgame Pro, helping us test what we’ve built in real conditions. Each week we listened, learned, and improved. It’s proof that when you build alongside the industry, golf and technology finally start to work together. Proud to hand the trophy to Dylan Newman from Meadowbrook on Long Island. We’ll be back soon with numbers from the Fairgame Cup that show how it all played out.

We’re incredibly proud to announce our partnership with Fujikura.

Welcome Random Golf Club!