Equativ

Streaming continues to dominate the living room, but the real battle for attention starts before a viewer even presses play. The moment a CTV turns on, all eyes land on the Homescreen. As consumer attention, publisher communication, and advertising value converge, this premium real estate has become impossible for brands to ignore. Join us at The Equativ Club as our panel of experts unpacks the evolution of Homescreen real estate and the massive creative opportunities it unlocks. Attend to gain actionable insights on how to deliver high-impact, personalized experiences the second the screen lights up. RSVP to save your seat! 👉 https://lnkd.in/ea35cjAt #CannesLions2026 #EquativClub James Grant Joe Evea Tony Marlow Jérôme FIRON

We’re proud to announce that we are a founding industry partner of Different Minds, a new initiative launching at Cannes Lions to champion and recenter neurodiverse talent across the creative and tech industries. ✨ Why does this matter? Our COO, Jean-Christophe Peube, puts it perfectly: "Neurodiversity is a vital, yet often overlooked, component of a truly inclusive workplace. This conversation matters now because the next era of industry innovation will be defined by how well we empower every type of mind." 📅 Join us in Cannes on Wednesday, June 24th! We are kicking off the partnership by co-hosting a panel dedicated to exploring the intersection of neurodiversity, technology, and workplace culture. RSVP to join the session here 👉 https://lnkd.in/ea35cjAt Can't make it in person? Learn more about the initiative and our partnership at the link below! 👇

As publishers navigate a dual challenge connecting with both readers and buyers, the ad monetization stack is entering a brand-new reality. From automated internal workflows to AI agents forging entirely new pathways between DSPs and SSPs, the programmatic value exchange is being rewritten from the inside out. Step away from the hype and get into the operational reality. Join Sarah Sluis, Editorial Director at AdExchanger, and industry experts as they unpack the future of AI-mediated workflows, anticipate the changing DSP-SSP value exchange, and walk away with actionable frameworks to restructure your business. RSVP to secure your spot here 👉 https://lnkd.in/ea35cjAt #CannesLions2026 #EquativClub 

Can a channel deliver both elite brand desirability and hard performance metrics? In Japan’s rapidly evolving CTV landscape, the answer is a definitive yes. With market spend set to cross the $1B mark this year, legacy broadcasters are unlocking incredible opportunities by connecting premium, high-attention content with affluent audiences. Join us at The Equativ Club to hear firsthand from leaders at TBS Television, Dom Pérignon, and Equativ Japan as they share insights on how luxury brands are leveraging programmatic precision and first-party data to transform the living room screen into a high-performance engine. RSVP now to save your seat 👉 https://lnkd.in/ea35cjAt #CannesLions2026 #EquativClub #CTV #LuxuryMarketing

Last week, our Montreal team partnered with Les Amis de la Montagne for the 3rd year in a row for a volunteer activity focused on removing an invasive plant species that spreads quickly and crowds out native plants on Mount Royal. By helping clear these areas, they contributed to the protection of the area’s natural biodiversity and helped local ecosystems thrive for future generations. It was an amazing afternoon spent outdoors as a team, learning more about the unique wildlife and plant life that make Mount Royal such a special part of Montreal. A huge thank you to everyone who volunteered! 💚

Join us at The Equativ Club for a golden hour celebration. Our VIP Sunset Sips event is the perfect opportunity to unwind and make meaningful connections as the sun goes down over the French Riviera. Want to join us for a toast? Reach out directly to your Equativ rep to request access to the guest list. In the meantime, explore our full Cannes agenda, RSVP for panels, and book 1:1 meetings with our team here: 👉 https://lnkd.in/ea35cjAt #CannesLions2026 #EquativClub

Today’s sports fans are more distracted than ever. While watching the game, 79% of viewers use a second screen during commercials, leaving brands only moments to capture attention. Traditional ads aren’t enough anymore. To win true fan attention, you have to give your creative an edge. Our new guide breaks down how to leverage dynamic formats like countdown overlays, QR codes, and sports tickers to stop interrupting the live experience and start driving real performance. Learn how to design fan-first creative that sticks. Get your copy of the playbook today 👉 https://lnkd.in/eNNi_Bbj

The future of retail media is built on attention, data, and strong partnerships. Together with mediarithmics, we’re hosting an exclusive VIP lunch to for industry leaders to connect and share fresh perspectives on how data-driven Shoppable Ads and seamless activation are reshaping the shopper journey. Please Note: This is a private, invite-only event with limited capacity. If you received an exclusive RSVP link in your inbox, make sure to lock in your spot before they’re gone! Missed out on the guest list but still want to connect? Our retail media experts will be on the ground all week. Book some time to connect and explore how we can work together: https://lnkd.in/ea35cjAt #CannesLions2026 #RetailMedia #ShoppableAds #EquativClub

We’re excited to share that Equativ has been recognized at the Inspiring Workplaces Awards across three categories! 🎉 Our Senior People Director, Julie Feuillerat, said it best: “We're proud to be recognized as one of the Most Inspiring Workplaces in Europe. This award reflects the company we're building at Equativ — one where collaboration, wellbeing, and purpose shape how we work every day. A meaningful milestone, and one we'll continue to build on.” A huge thank you to all of our teams who make Equativ such a special place to grow, collaborate, and innovate every day 💙

The May edition of The Equativ Edit is here! ☀️ This month, we’re exploring how brands can scale shoppable experiences across the open web, activate AI-powered campaign workflows with our Maestro by Equativ AI Agent, and drive stronger retail media performance across every screen. Plus, Cannes Lions updates, back-to-school activations, and more!