Entertainment Software Association

212.3 million Americans play video games— that's 67% of the country, continuing to cement games as one of America's top choices for entertainment.    Our 2026 Essential Facts report is here and the numbers tell a powerful story: players are older, more diverse, and more connected than ever. The average player is now 37. 75% of parents play weekly—and most play with their kids. And games aren't just entertainment. Players say they build skills, reduce stress, and bring people together across every generation.    See the full picture: theesa.com/facts    #ESAEssentialFacts #VideoGameResearch 

Gameplay has come a long way in 55 years and its impact reaches far beyond the screen. Earlier this month, ESA's Aubrey Quinn joined ThinkLA to share a sneak peek at our upcoming 2026 ESA Essential Facts About the U.S. Video Game Industry report and some of the surprising statistics around who plays, why we play, and how we play. Full report coming June 3. Stay tuned! 👀 #ThinkLA #ESAEssentialFacts

Last week, ESA was proud to sponsor the Fresh Voices Panel at the 2026 GamesBeat Summit! 🎮✨ Moderated by Entertainment Software Association Foundation Executive Director Sue Ellen Madden, "The Next Generation of Play: The New Voices Shaping the Future of Games" brought together emerging creators and industry innovators for a forward-looking conversation about who gets to define the future of video games—and how the next generation of creators is already doing it. The future of play is in great hands. Special thanks to our panelists for joining us. #GamesBeat2026 #ESAFoundation #VideoGames

Today is Global Accessibility Awareness Day GAAD (Global Accessibility Awareness Day) Foundation, and at Ubisoft, we’re proud to continue advancing inclusive play.    We’ve begun rolling out the Accessible Games Initiative tags Entertainment Software Association across our product pages, helping players with disabilities more easily discover games that meet their needs.   These tags provide a clear definition for accessibility considerations, so players know exactly what’s available in each title when tags are applied. Existing tags were developed with players with disabilities, accessibility advocacy groups, and game development teams, and more tags may be added as the program grows.    Learn more here 👉 https://lnkd.in/e4nej2Qt

Today on Global Accessibility Awareness Day (GAAD) 2026, Accessible Games Initiative member Ubisoft announced they have begun rolling out the Accessible Games Initiative tags — now available on select game product pages, with more titles being added throughout 2026 and beyond. Through the Accessible Games Initiative, we're building a future where every player can easily discover, enjoy, and connect through the power of games. Learn more: #GAAD2026 #AccessibleGamesInitiative #Accessibility

Day 2 of iicon breakouts highlighted the wide-reaching innovation shaping the future of interactive entertainment across industries. Across seven sessions, industry leaders explored the evolution of digital-first fandom, the continued rise of esports as a global cultural force, the impact of AI on game development, and the growth of creator-driven ecosystems unlocking new value across platforms and IP. From immersive brand activations to real-world healthcare applications, a clear theme emerged. Interactive entertainment is driving deeper participation, stronger communities, and new models for cross-industry collaboration. [ 📸: Inkling]

We had great Main Stage moments on Day 1 of iicon, but the breakout sessions brought just as much energy and insights. From trust & safety and AI-powered creativity to games driving real-world impact, leaders explored where interactive entertainment is headed. Other conversations covered global IP, shifting audience behavior, cross-media franchises, and immersive tech. Across it all: the industry is becoming more connected, more global, and more powerful than ever. [ 📸: Inkling]

We are honored to be on Forbes' Accessibility200 list, a list recognizing the world’s most impactful and innovative companies and individuals that are changing the world for people with disabilities. Ubisoft’s approach to accessibility is about making the end-to-end player journey accessible for as many people as possible – from our games, to our websites, to our events and marketing campaigns. It’s part of our company’s DNA, and we’ll continue to drive innovation in accessibility in the gaming industry. Learn more here 👉 https://lnkd.in/eQfqFvxq

Video games aren’t just shaping culture—they’re a major contributor to the U.S. economy, underscoring the scale and continued growth of interactive entertainment across the country. #VideoGames #VideoGameEconomy