EndeavorB2B

When brand voice is something that’s developed over time, shaped by different writers, different campaigns, or different priorities, inconsistencies are bound to happen. Then AI enters the workflow, and here come the inconsistencies louder than ever. Before you ask AI to create anything, you have to give it a strong foundation to work from if you want to avoid generic content. Here’s a brief look at how to do that. The full article by Alexis Gajewski, goes deeper into defining your brand voice, establishing content pillars, and creating the foundation for stronger prompts from the start. Link in the comments. #B2BMarketing #BrandVoice #ContentStrategy #GenerativeAI #AIMarketing

The thing your audience is probably heavily responding to right now is the thing AI can't give us. Lived experience, a clear point of view, honest observations, and the small imperfections that prove there's a real person behind the words. In her latest blog, Alexis Gajewski shares why a handmade teapot changed the way she thinks about content, and why leaving the fingerprints in may be the strongest competitive advantage marketers have today. Read the full article and let us know: What "fingerprints" have you started leaving in your content? https://lnkd.in/eFQGtwEs

Knowing what Answer Engine Optimization (AEO) is and knowing what to do next are two different things. First, take our AI Visibility Quiz to see how prepared your content is for AI-powered discovery. Once you complete it, you'll receive a personalized 30-Day AI Visibility Action Plan with practical weekly steps to help make your content easier for AI to understand, trust, and recommend. If AI is changing how your buyers discover and evaluate solutions, this is a practical place to start. Take the quiz:https://lnkd.in/e54cUZbc

We're growing our sales team in St. Paul, Minnesota. If you're looking to build your career with a collaborative team that values growth, mentorship, and celebrating wins together, we'd love to hear from you. We're currently hiring for: 1. Inside Sales Representative: Launch your career in B2B media and marketing services sales by building pipelines and developing consultative sales skills. https://lnkd.in/eRx7Xzb4 2. Sales Manager: Lead an award-winning sales team while building client relationships and delivering impactful marketing solutions. https://lnkd.in/gsfEumAj At EndeavorB2B, you'll join a team that's passionate about helping B2B brands grow and committed to helping each other do the same. View the job descriptions linked above and apply today. Know someone in the Twin Cities who'd be a great fit? Tag them below or share this post with them. #Hiring #SalesJobs #StPaulJobs #TwinCitiesJobs #B2BSales #SalesCareers #EndeavorB2B

Some marketing ideas look and sound brilliant, until someone asks one simple question: "Who is this actually for?" This is what Alexis Gajewski unpacks in her latest article. When we ask AI to create something before we've done the work to truly understand our audience, it can lead to frustration and a bunch of “beautiful ideas floating midair” with nothing solid holding them up. Swipe for tips on how to use AI to better understand the people you're trying to reach before you ever write a prompt. In the full article, Alexis also dives into researching your competitive landscape to reveal the areas where real differentiated content begins. Check out the article for the complete framework. Link in the comments.

We're proud to see Kylie Hirko representing EndeavorB2B and contributing to the conversation around the future of B2B marketing and events!

Where will September take you? We'll be on the road at several industry events coming up. We hope to see you there. #B2BMarketing #EndeavorB2B #B2BEvents

Congratulations on an incredible first year, Nadine Atiya.  👏  Thank you for bringing curiosity, energy, and a fresh perspective to these brands over the past year. We're proud to have you on the EndeavorB2B team and can't wait to see what year two brings. 

You watched the webinar, now see what stuck. Take our AEO 201 Knowledge Quiz to test your understanding of the strategies behind building an AI-ready Answer Hub. In just a few minutes, you'll reinforce the key concepts and receive a 30-Day AI Visibility Action Plan to help put them into practice. Think you're ready? Put your knowledge to the test. https://lnkd.in/e54cUZbc

Long before a buyer builds a shortlist, they're paying attention to who consistently earns their time. Who shares useful ideas? Who challenges their thinking? Who has something worth saying? By the time vendors are being evaluated, buying decisions have already been quietly influenced.