Emodo

Our very own, @Alistair Goodman, has a new piece in @Streaming Media exploring what @Meta's reported interest in CTV partnerships could signal for the industry. His argument isn't really about Meta, but how television itself is changing. As streaming becomes more digital, TV is increasingly operating like performance media with continuous optimization across creative, audiences, measurement, and outcomes replacing traditional reach-based workflows. If you're thinking about where Performance TV is headed next, it's well worth the read:

Alexa Oriente from Emodo is attending CommerceNext next week in New York! Brands are under increasing pressure to make every media dollar accountable. If you're exploring how premium CTV inventory, AI-powered optimization, and innovative ad formats can drive measurable business outcomes—not just impressions—we'd love to connect. Whether you're focused on performance, attribution, creative effectiveness, or the future of CTV advertising, meet up and compare notes. See you at CommerceNext! #CommerceNext #CTV #Advertising #RetailMedia #PerformanceMarketing #AdTech

Our very own Damian McKenna was recently featured in Authority Magazine, where he shared his perspective on how AI is reshaping advertising. The conversation touches on a shift we believe is long overdue: moving beyond optimizing media inputs to optimizing the creative itself. That idea sits at the core of how we think about performance TV at Emodo—where creative, audience, and inventory are optimized together to drive real outcomes. Read the full interview below! https://lnkd.in/ghg2TjYd

Heading to POSSIBLE 2026 in Miami Beach? CTV innovation is moving fast—where AI, new creative formats and data are redefining how brands perform on the biggest screen in the home. Alexa, Damian, and Tom from Emodo will be there and would love to connect. If you’re a marketer, publisher, or platform leader thinking about the future of performance TV, let’s grab time during the show. Looking forward to great conversations—and a little Miami sunshine.

Interactive CTV keeps evolving, but not every innovation requires a new format. In a new column for Streaming Media, our Co-Founder Damian McKenna argues that pause ads are still under explored as performance media, even as industry attention shifts toward home screens and menu placements. Pause ads work because they align with viewer behavior. Now is the time to move beyond static creative and surface-level metrics and apply smarter creative intelligence and outcome-based measurement. Before the industry rushes ahead, it may be time to pause and go deeper. Check out the full piece using the link in the comments. https://lnkd.in/gjMceB8j 

Are you headed to the IAB-ALM 2026 Conference in Palm Springs? Innovation in CTV is accelerating at the intersection of data, AI, and formats—turning the biggest screen in the home into the most performant and creative channel in media. Damian, Alistair and Jason will be there from Emodo - let's meet up! Book some time to meet with us - https://lnkd.in/g9igqvCj Excited to connect at the IAB with marketers and publishers shaping what’s next for CTV. See you there!

The bar for CTV performance has risen.   Our Co-founder, Alistair Goodman, explores this shift well in a new AdvertisingWeek column, arguing that CTV is entering a new phase defined by outcomes. We’ll put a link in the comments. Premium inventory, cleaner supply paths, and better reporting were all necessary steps, but they’re insufficient. Buyers are asking simply, “Will this perform as well as Search and Social?” Meeting that standard requires systems built for performance: AI-optimized creative, predictive audiences, transparent measurement, and continuous feedback loops tied to business impact. This is a pivotal moment for the CTV ecosystem and a major opportunity for those willing to evolve. We’d love to know your thoughts.

Are you headed to CES 2026 in Las Vegas in January? Innovation in CTV is accelerating at the intersection of data, AI, and formats—turning the biggest screen in the home into the most performant and creative channel in media.   Damian, Tom and Jason will be there from Emodo - let's meet up! Book some time to meet with us - https://lnkd.in/g9igqvCj   Excited to connect at CES with the builders and buyers shaping what’s next for CTV. See you there!