🍓 Driscoll's names a new Chief Financial Officer. We're proud to welcome Wadih Khayat. Wadih brings more than two decades of global finance experience, most recently as CFO of Coca-Cola's Europe business, overseeing operations across 38 countries. He joins with the kind of disciplined, long-term thinking that serves our growers, our teams, and the consumers who trust Only the Finest Berries™. In the words of our CEO Soren Bjorn: "As we prepare to launch our next long-term strategic plan, Wadih's strategic financial expertise, disciplined execution and caring leadership will strengthen our financial foundation, support our global teams and position us for the future." Read the full announcement: https://lnkd.in/gSVnmDSY #OnlyTheFinestBerries #Leadership
Driscoll's
Food and Beverage Services
Watsonville, CA 126,504 followers
Only the Finest Berries
About us
Driscoll’s is the global market leader for fresh strawberries, blueberries, raspberries and blackberries. With more than 100 years of farming heritage and hundreds of independent growers around the world, Driscoll’s is passionate about growing great tasting berries. Driscoll’s exclusive patented berry varieties are developed through years of research using only natural breeding methods – that means no GMOs. A dedicated team of agronomists, breeders, sensory analysts, plant pathologists and entomologists help grow baby seedlings that are then grown on family farms. Our independent berry growers then work with Mother Nature, using experience and know-how to get the very best out of each strawberry, blueberry, blackberry and raspberry plant. Driscoll’s is serious about yummy berries! Driscoll’s is the trusted brand for Only the Finest Berries ™.
- Website
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http://www.driscolls.com
External link for Driscoll's
- Industry
- Food and Beverage Services
- Company size
- 1,001-5,000 employees
- Headquarters
- Watsonville, CA
- Type
- Privately Held
Locations
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Primary
Get directions
345 Westridge Dr
Watsonville, CA 95076, US
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Get directions
Bijster 26
Breda, North Brabant 4817 HX, NL
Employees at Driscoll's
Updates
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🍓 The communities that grow our berries deserve more than our gratitude. In Oxnard, California, one of our longtime growing regions, Driscoll’s partnered with the Health Care Foundation For Ventura County to help expand diabetes care and language services for local families. Supporting earlier detection and care people can actually understand, in the languages they speak at home, including 13 indigenous dialects, many spoken, not written. That’s what showing up for our communities looks like and how our Vision to Enrich the Lives of Everyone We Touch comes to life every day. As part of One Family, One Earth™, we share stories from the communities where we grow. Through our charitable giving, we dedicate 4% of our operating income across grants, sponsorships, and employee giving, supporting more than 1,200 nonprofit partners across 13 countries. 🍓 The full story is worth your two minutes. Watch the video. 👇 Thank you Amy Towner for your partnership and support.
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🍓Driscoll’s launched the 𝐁𝐞𝐫𝐫𝐲 𝐏𝐚𝐭𝐜𝐡 𝐁𝐨𝐨𝐤 𝐂𝐥𝐮𝐛, a children’s storytelling platform featuring four original children’s books for early readers, ages 5–6, available now as 𝐅𝐑𝐄𝐄 digital downloads on Driscolls.com. Why would a berry company create children’s books? Because our brand is built on small, shared moments at the table, in the kitchen, during snack time and now, at bedtime. Storytime is one of the most consistent shared rituals in family life. So we chose to show up there. This builds on 𝐀 𝐒𝐨𝐟𝐢𝐚 𝐒𝐩𝐞𝐜𝐢𝐚𝐥, our first children’s book launched in 2023. It expands into a growing library of original children’s stories centered on imagination, teamwork, generosity and friendship: 🍓𝐌𝐞 & 𝐒𝐩𝐨𝐭 🍓𝐓𝐡𝐞 𝐋𝐚𝐬𝐭 𝐁𝐞𝐞 🍓𝐂𝐥𝐚𝐫𝐚’𝐬 𝐁𝐞𝐫𝐫𝐢𝐞𝐬 🍓𝐓𝐡𝐞 𝐋𝐨𝐬𝐭 𝐁𝐞𝐫𝐫𝐢𝐞𝐬 Building a brand isn’t just about what’s on the shelf. It’s about the moments your brand lives in and the consistency of showing up in them. More delicious stories to come. 🍓
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🍓🫐 𝐎𝐧𝐥𝐲 𝐓𝐡𝐞 𝐅𝐢𝐧𝐞𝐬𝐭 𝐁𝐞𝐫𝐫𝐢𝐞𝐬™. 𝐍𝐨𝐰… 𝐎𝐧𝐥𝐲 𝐭𝐡𝐞 𝐅𝐢𝐧𝐞𝐬𝐭 𝐁𝐞𝐫𝐫𝐲 𝐒𝐰𝐚𝐠! We're excited to introduce the Driscoll's Merch Store! It’s Sweetness Worth Wearing. Made with Joy. Designed for the Everyday. From TikTok's #StrawberryGirl to #BlueberryMilkNails, food is culture and the Driscoll's collection brings that zeitgeist to life with premium hats, t-shirts, bag charms, and more. This is for the berry lovers, the foodies, and the fans, it's for everyone. 👉 Order yours here: https://lnkd.in/grQPFNjj 📦 Shipping: Currently available across the United States, Canada, and Mexico. 🍓🫐The Promise: Because Only The Finest Berries™ deserves only the finest everything.
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❤️🍓 Sweet Love is in the Produce Aisle. February brings together Valentine’s Day and Heart Health Month, two moments centered around matters of the heart. This year in North America, Driscoll's strawberries and raspberries are showing up in limited-edition heart-shaped packs to celebrate both. It’s a simple way to meet the moment, thoughtfully and naturally. ❤️ Gifting, reimagined: Turning a fresh staple into a celebratory gesture. ❤️ A wellness-forward choice: A natural alternative to traditional treats. ❤️ A moment of surprise: A small change in form that brings new energy to the category. Sometimes all it takes is a change of heart. Tag us if you spot these in the wildwe’d love to see the berry love in action. #Driscolls #OnlyTheFinest #FreshForward #BerryLove #SweetnessWorthSharing
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Driscoll’s is heading to CES, where the future of tech takes center stage. CES is the world’s hottest tech conference; global brands, startups, media, and policymakers converge to set what’s next. CES isn't just for TVs and electronics anymore. It’s also for the future of food. 🍓 We’re thrilled to represent the Food and AgTech space with The Spoon. We’re joining the world’s brightest innovators to shape the conversation around AI and the future of food. We’ll explore how generative AI is reshaping the food system and transforming everything from the soil to the shelf. Catch Driscoll’s Scott Komar, Senior Vice President, Global R&D, on “The Food AI Stack: Building with Models, Data & Infrastructure.” He’ll share an inside look at our flavor‑forward R&D center and real‑world AI use cases. Moderator: Adam Yee, Umai Works ⭐ Jasmin Hume, PhD, CEO, Shiru ⭐ Dr. Nora K. Khaldi, CEO, Nuritas ⭐ Matias Muchnick, CEO, NotCo 🔗 Session link: https://lnkd.in/guH29dFC 🗓️ Wednesday, Jan 7, 3:00–3:40 PM | 📍 Venetian, Level 4, Lando 4302 #CES2026 #FoodTech #AgTech #AI #GenerativeAI #Driscolls #OnlyTheFinestBerries
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Celebrating a Decade of Sweet Moments in Tapalpa 🍓 Happy 10th anniversary to the Strawberry Festival! This annual celebration brings together agriculture, gastronomy, and local culture. It’s a moment to savor flavor, honor the hands behind every harvest, and celebrate vibrant communities that reflect the joy of our berries. Jalisco was where Driscoll’s Mexico story began with Jocotepec leading the way and Tapalpa continuing that legacy of flavor and community. Today, Tapalpa is a cornerstone of berry production in Mexico, thanks to the highland's natural conditions and the dedication of our growers and agricultural workers. At Driscoll’s, growing Only the Finest Berries™ means we follow the sun selecting the right regions with the right growing conditions so families can enjoy berries year-round. And when the communities that grow our berries thrive, we advance our vision of enriching the lives of everyone we touch. #Driscolls #Tapalpa #StrawberryFestival #OnlyTheFinestBerries #FollowTheSun #YearRoundBerries #Community
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As a 100-year-old, family-owned business headquartered in Watsonville, California, giving back has always been part of our DNA. But today we celebrate something special, 20 years since we launched an employee-driven approach to charitable giving. On December 5th, International Volunteer Day and the exact date of this milestone, we honor the power of our people. What started as a small initiative in California has grown into a global program with impact across 13 countries. Through this employee-driven program, our teams donate time, talent, and resources to causes they care about most whether volunteering, serving on nonprofit boards, or directing funds to local organizations. This program is part of our broader Charitable Giving efforts, which together have achieved: 🍓 106,000+ volunteer hours 🍓 $6M in employee donation matches 🍓 1,500+ employee-led projects 🍓 $18M in grants 🍓 Partnerships with 1,240 nonprofits worldwide Giving back isn’t just for today, it’s part of who we are, every day. It’s core to our vision of Enriching the Lives of Everyone We Touch. Hear a message from our CEO, Soren Bjorn, and explore the stories behind 20 years of impact in our full Charitable Giving Report. 👉 https://lnkd.in/gAw7dPjf How will you make a difference today and every day? #InternationalVolunteerDay #DriscollsGiving #CommunityImpact
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Driscoll’s CEO, Soren Bjorn, had the honor of speaking at the United States–Mexico–Canada Agreement (USMCA) public hearings with the Office of the United States Trade Representative. He shared how this trade agreement delivers real-world benefits to American consumers, berry farmers, and the agricultural workforce across North America. Read his personal perspective below.
Prosperity begins when neighbors trade fairly. I’ve seen that firsthand over my 33 years in global food trade. One of my earliest lessons came right after I graduated from Baylor University in 1992. My first assignment was to visit a fruit processing plant we owned in Mexico. Out of several hundred employees, only two, the GM and the Finance Director, owned a car. This was just before NAFTA became reality. As a young man from Denmark, that experience had a profound impact on me. Without economic mobility, opportunities had limits. A few years after NAFTA was signed, everything changed. We grew to three factories and even bought the orange grove across the street to make room for employee-owned cars. Those cars were more than transportation, they represented access to better jobs and a better future. It reinforced a belief I’ve held ever since: trade agreements don’t just move goods, they improve lives. This week, I had the honor of sharing my experiences at the USMCA public hearings with the Office of the United States Trade Representative. I spoke about the real-world benefits USMCA provides to American consumers, American berry farmers, and the agricultural workforce across North America. During my 19 years at Driscoll's , we’ve worked tirelessly to provide great-tasting berries at affordable prices. Today, North American consumers take for granted that they can enjoy their favorite berry year-round, something that wouldn’t be possible without the updated United States-Mexico-Canada Agreement (USMCA) signed during the first Trump administration. That modernization was critical to keeping trade fair and predictable. While tariffs often make the news, the real success of USMCA is its open, rules-based trading system. For highly perishable crops like berries, predictable, duty-free trade provides consumers with the freshest berries in all 3 countries and gives growers confidence to invest and expand. It has been an unequivocal success. Trade agreements require ongoing work to stay healthy. For USMCA, that work is underway now. We look forward to the 2026 review and another generation of free and fair trade. I am grateful for the opportunity to share both my personal perspective and Driscoll’s experience. I also want to thank the Trump administration for allowing me to participate in the 2026 review hearings and for its role in modernizing trade across North America.
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🎧 Podcast Alert: A Must-Listen with Garland Reiter Jr. on the Future of Blueberries The latest episode of "The Business of Blueberries" podcast features Garland Reiter Jr., Chief Commercial Officer for Driscoll’s of the Americas. As a fourth-generation leader continuing the Reiter family’s legacy of stewardship and innovation, Garland shares how Driscoll’s is redefining the berry experience through a relentless focus on the consumer, strategic branding, and a commitment to quality—from genetics to the final clamshell. 💬 “The job of the first clamshell is to sell the next clamshell.” – Garland Reiter Jr. In this episode, Garland explores: * His journey and leadership within the berry industry * How Driscoll’s is elevating flavor and quality across the Americas * Global trends in premium produce Don’t miss this insightful conversation from one of the industry’s most passionate voices. 🔗 https://lnkd.in/ghP6K6NT Thanks to Kasey Cronquist with the U.S. Highbush Blueberry Council (USHBC) and the North American Blueberry Council (NABC) for hosting this important conversation.
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