DOSS

Meet Sumayia, our new PMO and the latest boss at DOSS! 🫡 💳 Previously at Visa 💅 Dream customers are Huda Beauty, Harmless Harvest, and ALO “In my first few weeks at DOSS, I’ve met some of the kindest, smartest, and hardest-working people ever. Everyone has been incredibly welcoming and supportive, and I’m excited to continue learning, working closely with customers, and helping create meaningful impact.”

What advice do you have for aspiring CPG founders and operators? That was our favorite question we asked on the floor of Sweets & Snacks Expo this year. See what Michelle Razavi, Brandon Downer, Adam Deremo, Katie Lefkowitz, and Rachal (Snider) Jordan, MBA had to say 👇 👇 👇

Meet Alex, our new Chief of Staff and the latest boss at DOSS! 🫡 ✨ Previously at Meta, Spencer Stuart and CEB, now Gartner 🍿 Dream customers are BjornQorn, OLIPOP PBC and R+Co Over the last few weeks, Alex has been jumping in and getting up to speed on all things DOSS and starting to implement and drive business rhythms. “I love being surrounded by really smart, collaborative people who are excited to solve hard problems together everyday. There is so much opportunity and we are only just getting started!”

New Podcast Episode: Scaling the Brand: Ops, Systems, and Simplicity with Mezcla and DOSS 🚀 Most brands assume scaling means adding complexity. Mezcla proves the opposite. Daniel Scharff sat down with Yoga A. (Mezcla) and Sebastiaan Debrouwere (Doss) to unpack how one of the breakout brands in the Startup CPG community has grown 2–3x annually — while staying intentionally lean. 🚀 The product-led growth model behind Mezcla's rise — and why showing the actual bar on front-of-pack became a competitive advantage 🚀 The "land and expand" playbook that took them from 3 Whole Foods regions to full national distribution 🚀 Why one Midwest 3PL beat two warehouses — and what that means for emerging brands 🚀 How a fully turnkey co-manufacturer gives full cost visibility without the operational overhead 🚀 The Google Sheets → Airtable → Doss journey, and what you actually gain at each step 🚀 What Doss sees across fast-growing brands: operational success isn't about complexity — it's how well you manage against it The best advice Yoga ever got: simplicity scales. He took it seriously. Listen here: https://lnkd.in/ejuegFhy #StartupCPG #CPGPodcast #Mezcla #Doss #CPGOperations #EmergingBrands #NaturalFood #SupplyChain #CPGFounders #CPGCommunity

Brand loyalty has a price tag, and it's lower than you think. A 10% price hike is all it takes for the median American shopper to walk away from a brand they once loved. We surveyed 1,010 U.S. adults to understand how 2026 inflation is reshaping consumer behavior: → 60% have already dropped a previously loyal brand because of price increases → 70% say they're less brand loyal than a year ago → 53% who switched moved to a generic version → 69% now believe store brands match name brands on quality The retail landscape is shifting fast: • Discount grocers (Aldi, Lidl): +30 points in shopper share • Dollar stores: +20 points • Traditional supermarkets: -28 points And the categories getting hit hardest? Groceries (76% of switchers), personal care (41%), and household goods (39%). The takeaway for brands: the "loyalty premium" you thought you had is thinner than your margins. Once a shopper trades down and discovers the generic works just as well, winning them back gets exponentially harder. The full research breaks down the data by generation, income, and category, including the inflation pain points hitting consumers hardest in 2026. Link to the full report in the comments.

New York has no shortage of brilliant minds building the next generation of CPG brands, and last night, we got to be in the same room with some of the best! We brought together founders and senior operators for an intimate rare spirits tasting. The conversations, the generosity, and the way people in this city show up for each other never gets old. The NYC CPG community is something special, and we're just here to keep creating the spaces for it to happen. See you at the next one!

Getting your first retail PO is a milestone. Fulfilling it without blowing your margins or your retailer relationship is a different challenge entirely, and most brands don't find out how hard it is until they're already in it. That's exactly why DOSS is hosting this fireside chat with Yan L. Sim, Founder and CEO of Operating Crew. We're covering both sides of the equation: the digital infrastructure that keeps your operations from falling apart when retail volume hits, and the physical execution that keeps your product compliant and on shelf. The Retail Entry Playbook: Navigating the Operational Fundamentals June 23rd at 10AM PT / 1PM ET Whether you're actively in retail, working toward it, or just starting to explore what it would take, we'd love to have you there! Link in Comments

Meet Ramana Nidugondi, our new SME on the Applications Team and the latest boss at DOSS! 🫡 ✨ Previously at University of California, San Francisco, BlackLine, NetSuite & Oracle ☕ Dream customers are Polo Ralph Lauren® and Peet's Coffee 1 month in and already deep in the weeds, Ramana has been working as a Subject Matter Expert on the Applications team, helping define and shape the product requirements for DOSS. "The vision is clear, the people are helpful and sharp, and the energy in the team makes you want to do your best work every day. Excited to be part of the team building meaningful solutions from the ground up."

The World Cup is back, and we're bringing the Texas CPG community together for a night you won't want to miss! We're co-hosting alongside 1800DTC and Manifest.eco for a FIFA Watch Party in Austin for USA vs. Paraguay. Catch the match on the big screen, enjoy open bar all evening, and spend time with teams from across the CPG ecosystem. Whether you're coming with coworkers or meeting new brands in the community, it'll be a night worth scoring a spot for ⚽ 📍 Where: Clive, 609 Davis St, Austin, TX 🕗 Kickoff: 8 PM CT ✉️ RSVP: https://luma.com/1w4ia4px