Datonics

For Intern Appreciation Day, we would like to celebrate Daniel Klin’s start at Datonics! It’s been a pleasure watching Daniel thrive since joining us through the Futures and Options program. In just a short time, he has made a tangible impact on our operations, from mapping out agency clients to lending a hand to our team at agency events, including one which includes a delicious gelato reward for the hard work! Bound to start as a freshman at Brooklyn College, he’s tackled the steep learning curve of programmatic advertising and has dove head first into the complex world of DSPs, SSPs, and data vendors with impressive speed and curiosity. Beyond the work, Daniel has seamlessly woven himself into our team culture. Whether he’s brainstorming future events or engaging with the "Datonics family" during team lunches, his presence has brought a renewed energy to the office. We are so proud of everything you’ve achieved so far, Daniel, and we can’t wait to see what’s next! #IAD #IAD2026 #FuturesandOptions

91% of Americans agree that a lack of respect and courtesy is a growing problem in the United States, and 84% believe that people used to treat one another with more respect than they do today. We are inspired by and proud to support the latest Love Has No Labels initiative from the Ad Council, which encourages Americans to choose understanding over division and build stronger connections in their everyday lives. Launching across the country, the campaign will leverage donated advertising inventory from media organizations while extending its reach through strategic media and data partners TikTok, Datonics, and iHeartMedia. https://lnkd.in/gywJ4X6b

This year at the Cannes Lions International Festival of Creativity one theme ran through every conversation we had: data quality is at the epicenter. Better data drives better outcomes, smarter measurement, and a more sustainable industry. A highlight: Wednesday morning, we teamed up with Omnicom Media to host colleagues, partners, and clients at the Marea Rooftop, marking the release of GMSF v1.3 and digging into media carbon measurement and the practical path to adaptation and implementation. Thank you to Stephanie Helen Scheller for helping bring everyone together and to Bill Wescott for his dedication in delivering the GMSF v1.3 release. Shoutout to our CEO Michael Benedek 🔜 Tel Aviv…Cannes….Singapore for his continued role in making gatherings like this happen year after year. Other events of note were LUMA Partners’ White Party and the many meetings we had with partners and clients. This is what Cannes is all about.

Datonics' AI Audience Engine accelerates audience discovery, custom audience creation, and DSP activation via agent to agent as well as human to agent interaction. The engine quickly moves from a request or campaign objective to a recommended Datonics audience strategy, including syndicated audience discovery, custom audience creation, and delivery within the Yahoo DSP. Learn more at https://lnkd.in/gqrxPNar

Introducing the Yahoo DSP Agent Network. 🌐 Advertisers are juggling more AI tools than ever. Most don't work together, and with so many options, it's hard to know where to start. We decided to do something about that. The Agent Network connects the partners and platforms you already rely on — including MiQ, DoubleVerify, Snowflake, Kochava, Integral Ad Science and more — directly into your Yahoo DSP workflows, so everything works together the way it should. You keep the tools that work for your business. We make sure they all connect. See the full network: https://lnkd.in/ecJPaFJ6

Thrilled to be in Israel with Rob Finora and have lunch with some of our amazing team members in the Herzliya office today. What is one mandatory follow-up from each Israel office visit trip? A DIET. Micha Shkedi Roy Shkedi Adi Pinhasi Yulia Fishelzon Yuriy Belokopytov Shoval Hayun Shahar Slama Mor Berger Eshed Hayoun Rubi Halavin Michal Nissenson Cholit Bachrach Ayelet Gur איילת גור and more... Now on to dinner.... Datonics

We’re excited to broaden access to our audience data by adding even more countries across the EU, APAC, and LATAM to our global footprint in The Trade Desk, making it easier for advertisers to connect with audiences at scale across even more international markets. With this expansion, buyers can take the proven audience insights and strategies that have delivered results and apply them to more countries than ever. The result is a more streamlined path to scaling global activation, helping marketers maintain precision while unlocking new opportunities for growth worldwide.

Audience precision starts with real data. Our latest insight explores how the collaboration between Mogl and Datonics helps advertisers build smarter audience strategies through more accurate targeting, stronger segmentation, and cleaner data infrastructure. The result? More efficient media spend and campaigns that reach the right consumers. Read more: https://lnkd.in/gCzGNXsC #Blog #ProgrammaticAdvertising #MoglPartnerships