CRESCITA

📈 Scale Revenue With Agentforce. Join us for a live virtual event on March 18 to hear Eswar Veluri, EVP & CTO at Equinox, explain the company's secret to scalable success. He'll share how Equinox leverages AI agents from Agentforce Sales to transform the prospect and member journey into a seamless luxury experience. Tune in live to learn: * How Equinox uses Agentforce to build a high-quality sales pipeline 24/7 * The strategy for unifying member data to provide "anticipatory" service * Ways to reduce manual steps in the funnel to increase conversion and loyalty * How Equinox limits mundane work for advisors, freeing up time to focus on members #CRESCITA #Salesforce #Agentforce #SalesRevenue #SalesOptimization

✈️ Finnair is taking flight with Agentforce AI and empowering teams to focus more on high-value service moments. * 80% Customer inquiries resolved autonomously * 80% Resolution rate across all queries * 30% Reduction in Finnair agent onboarding time This milestone places Finnair among global leaders driving AI-powered transformation across travel and hospitality. As airlines and tourism brands pivot toward hyper-localized and intelligent communication strategies, Agentforce is redefining how brands manage scale, personalization, and human-AI collaboration. At CRESCITA, we develop clients solutions on how Agentic AI frameworks and Data 360 intelligence can accelerate service optimization for customer-centric enterprises in hospitality and travel. Read more about how Agentforce is transforming hospitality and travel for Finnair, Air France-KLM, Singapore Airlines, Heathrow, Hilton, and OpenTable: https://lnkd.in/gr9pxsfE #CRESCITA #Salesforce #Agentforce #AITravel #Hospitality #Travel #CustomerExperience #DigitalTransformation https://lnkd.in/gnhjdtm8

How to achieve measurable agentic AI ROI in year one? In a recent BCG Agentic AI study, about 90% of CEOs believe that by 2028, AI will redefine what success looks like in their industry. An MIT study revealed that 95% of AI pilot projects fail to deliver measurable financial returns.  The problem isn't AI technology itself; it's how organizations approach AI implementation. CRESCITA's unique, customer-centric approach: start where you prove ROI fastest, by focusing on best serving your customers. Our Phased Agentic Enterprise Approach Phase 1 (Year 1 ROI): Marketing, Sales, Service, Commerce We begin here to deliver measurable wins fast. Focus on customer-facing journeys and 1:1 interactions using Salesforce. Learnings become templates that dictate later expansion into operations, finance, and supply chain. It changes how we work and what work needs to be done. ROI with a Customer-Centric Plan Measurable agentic AI value in year one while staying laser-focused on customers:  * Target high-value use cases where autonomous/semi-autonomous agents prove ROI fast (marketing, sales, customer service with high volume, repetition, and clear KPIs like conversion rates or handle time).  * Implement low/no-code platforms like Salesforce Data 360, Agentforce (Marketing, Sales, CPQ, Service, Commerce), Einstein, Tableau Next, and MuleSoft. These deliver unified customer context, strong guardrails, real-time intelligence, agent monitoring, and enterprise-grade integration without stitching together disparate tools.  * Deploy entire end-to-end workflows with explicit baselines and targets tied to outcomes: conversion uplift, ROAS improvement, loyalty growth, lead gen, repeat customer rates, customer satisfaction, faster quotes, tech stack cost reductions, operational efficiencies... Companies waiting for technology to "mature" are quietly ceding ground to competitors rewiring workflows with AI agents. It's no longer a matter of "if," but "when." Contact CRESCITA today to explore how this phased approach could deliver agentic ROI in year one for your business! Follow CRESCITA to learn more or visit our website at crescitacg.com #CRESCITA #CustomerCentric #StrategicPlanning #CMO #CRO #AI #AgenticEnterprise #ROI #Salesforce #Agentforce #Marketing #Sales #CPQ #Commerce #Service #DigitalWorkforce #AIGovernance

Salesforce is natively integrating Google’s new Universal Commerce Protocol (UCP) into Agentforce Commerce, giving merchants the ability to easily unlock new AI-driven shopping journeys across Google’s AI surfaces. Learn more: https://sforce.co/3LfW9zL

💥 (1) Asymbl SDR + (1) Agent =+58% growth, + 427% engagement, 3,789% ROI by adding Agentforce Sales to their team. 👏

Salesforce just acquired Qualified. For CMOs and Sales leaders already on Agentforce (or evaluating it), here's what this actually will add to your stack: Where Agentforce Already Leads: Agentforce enables autonomous, AI-driven engagement across channels, including chat and voice. It's configured to support sales and marketing tasks, like qualifying leads and driving actions within Salesforce based on real-time context and data. As a native part of the Salesforce platform, it leverages unified CRM and Data Cloud context to automate workflows and customer interactions at enterprise scale. What Qualified Brings to the Foundation: Native AI-Driven Website Video Engagement Qualified brings autonomous, AI-initiated video conversations directly into the Salesforce ecosystem, enabling face-to-face digital interactions without third-party tools. This adds video as a first-class conversational channel for Agentforce agents alongside chat and voice, filling a clear gap in the engagement stack. Proven Conversational AI & Website-to-Pipeline Expertise Qualified is purpose-built to convert high-intent website traffic into a qualified pipeline, with established playbooks and documented customer results. Its conversational AI capabilities are designed specifically for inbound demand capture and revenue acceleration — complementing Agentforce's broader, cross-cloud agentic framework. A Specialized Website-to-Pipeline Engine Where Agentforce provides the platform and intelligence layer, Qualified adds a turnkey execution engine focused on real-time digital engagement, identifying intent, initiating conversations (via chat, voice, or video), and routing qualified opportunities directly into Salesforce CRM. Salesforce just reinforced why they're the agentic enterprise solution leader, adding specialized depth to an already comprehensive foundation. Expected close: Q1 FY27 Follow CRESCITA and contact our team today to learn more about Agentforce at crescitacg.com #Agentforce #Salesforce #AgenticAI #PipelineGeneration #B2BMarketing #RevenueGrowth #SalesTech #CRESCITA

McKinsey forecasts $3-5 trillion globally in Agent-to-Agent (A2A) commerce by 2030 and $1 trillion in U.S. retail. Cyber Week 2025 generated $67B in AI-assisted sales globally.  Is your B2C or B2B commerce platform A2A Commerce, ACP, MCP, and AP² enabled? Now is the time to get started to capture incremental sales in 2026 and beyond. AI assistants and shopping agents are becoming the “front door” to commerce, deciding which brands get surfaced, compared, and purchased in both consumer and business contexts.   CMO Initiatives for 2026 – Agentic Marketing with Agentforce  Salesforce is the leading platform for agentic AI enterprise solutions. Marketing, Sales, and Service teams can get started quickly without code, keep costs low, and prove ROI fast. Agentforce 360 Platform * Data 360  * Agentforce Marketing  * Agentforce Sales  * Agentforce Service  * Salesforce CRM + Customer 360 Views   * Agentforce Commerce + POS  * Agent-to-Agent (A2A) Commerce + ACP, MCP, and AP² Protocols  * Tableau Next    Agentforce, built on Data 360, connects Marketing, Sales, Commerce, and Service agents. It supports emerging open protocols like ACP, MCP, A2A, and AP². It also provides native analytics and governance, giving brands an enterprise‑grade platform to participate in the coming A2A commerce wave. Explore how Agentforce enables seamless interoperability between Salesforce-native agents and external AI agents using the A2A (agent-to-agent) and MCP (multi-agent control protocol) standards. Follow CRESCITA and contact our team today to learn more about Salesforce and A2A Commerce!  crescitacg.com #Salesforce #Agentforce #AgenticEnterprise #A2ACommerce #CRESCITA

A hot new search channel has entered the villa. More shoppers are starting their search with AI this year, proving LLMs are a huge opportunity for retailers. See all the shopping data: https://sforce.co/4onBZ49

✨ 🏆 $336.6 billion in global online sales, a 7% increase from last year! 20% of all orders were influenced by AI and agents, accounting for $67B in global sales.      🎯 When performance matters most, Salesforce delivers for Cyber Week!   * 56.3 billion omnichannel messages sent: Agentforce Marketing delivered massive scale across Email, SMS, and Push to connect brands with shoppers.   * 100% Uptime: Flawless execution throughout the highest-traffic shopping week of the year.  Contact our CRESCITA Salesforce team today to learn more! https://bit.ly/crescitacg #Salesforce #Agentforce #AgenticEnterprise #A2ACommerce #Retail #Marketing #Service #CRESCITA

For Salesforce Data 360/ Agentic AI users, a more mature, trustworthy, and scalable data foundation - enabling more powerful, compliant, and intelligent AI agents. Get deeper context of your data by unifying your apps and systems with one foundation that delivers AI-readiness, governed meaning, real-time activation, and AI-powered automation across your enterprise. #salesforce #data360 #agentforce #martech #agenticenterprise