Fresh off the conference circuit, our Founder Kyle Monson is mapping out the new marketing landscape. The old playbooks are fractured, but the future is liberating if you know how to adapt. His 4-shift summary of where we are right now: 1. The death of "God-Mode" data tracking. 2. The shift from Share of Voice to Share of Model. 3. Why your tech stack is a commodity, not a differentiator. 4. Why creative production is abundant, but human taste is scarce. Read his full guide to navigating the chaos: https://lnkd.in/eDBmGrmm
Codeword
Advertising Services
New York, NY 7,481 followers
The communications agency for innovation brands.
About us
Codeword is an end-to-end PR, strategy, and communications agency with deep expertise in tech messaging, reputation, and storytelling. We create content, comms, and community experiences people care about — and drive measurable business outcomes. Our client roster spans rapidly evolving sectors, including emerging technology (AI, robotics, quantum computing, XR, and biotech), B2B (cyber security, martech, commerce, CRM, unified productivity, and business intelligence), and B2C (hardware, retail, mobile computing, data networking, IoT, and mobile health). Our team's diverse backgrounds extend far beyond tech to industries like retail, travel, automotive, banking, entertainment, and more, ensuring multi-dimensional creative across every engagement. Brands turn to us for their most complex marketing and communication challenges — from developing executive thought leadership, to transforming technical insights into human stories, to launching innovations to the audiences that need them most. We work best with clients who are collaborators, from the initial strategy through campaign optimization, ensuring agility and maximum impact. Our experts become an extension of your team, enabling bold moves that take your brand further. That’s why global leaders like Google, ASUS, and Lowe’s, and high-growth disruptors like Drift, Rev, and Wing, trust Codeword to shape how they show up in the world. We partner with organizations whose innovations improve industries, solve meaningful challenges, and push progress forward. Want to see how we can help you break through? Let’s chat.
- Website
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http://www.codewordagency.com
External link for Codeword
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Specialties
- Writing and editing, Brand messaging, Content marketing, Public Relations, Thought leadership, Product marketing, Art direction and design, Speechwriting and executive comms, Creative campaigns, Reputation management , Go-to-market planning, Channel strategy and measurement, and Internal communications
Locations
Employees at Codeword
Updates
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Bored of the copy-paste Tech Week networking formula? Us too. We’re throwing a mixer that won’t make you want to reboot with InPress, beehiiv, and BeeBot. RSVP for free drinks, cool merch, and actually interesting conversation: https://lnkd.in/gV8g4SSd
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Kyle Monson, Michael McKlosky, Gabie Kur, and Kim Baffi are packing their sunnies to find inspiration at La Croisette. Chasing your next creative high, too? Catch them if you Can(nes): codeword.agency/cannes
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Want a first look at what’s next? Tune in to The Android Show | I/O Edition Tuesday May 12 at 10 am PT. Join Android to see for yourself why this is one of the biggest years for Android yet. Android.com/io-2026 #TheAndroidShow
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Don’t just talk shop at Cannes Lions International Festival of Creativity. Here are some *Cannes openers* you can try: What is the most illegal-feeling thing you’ve seen a CMO do in the last 24 hours? Are you at this party for inspiration, or are you just hiding from your clients? How many pairs of beige linen pants do these people own? Did you know Gutter Bar drinks are free if your agency lost money last quarter? What’s the most expensive thing you’ve accidentally dropped in the ocean and why is it my phone? Want even better conversation? Meet up with Kyle Monson, Gabie Kur, Michael McKloskey, and Kim Baffi on the ground. https://lnkd.in/eCcNMXhR
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Codeword reposted this
subscribe to Codeword's newsletter to 1) read my quick blurb in this month's issue about why it's important for visual identities to be flexible, and 2) indulge in my desire to use Stretch Armstrong in the header image. https://lnkd.in/eGNFEdSN
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Codeword reposted this
Nothing has tested my restraint as a comms professional quite like entering the school-parent communication universe. I'm one chaotic flyer away from volunteering a messaging framework, channel strategy, and a font conversation no one asked for.
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Scammers are bottom-feeders. Our Chief of Staff is currently being spoofed by scammers conducting fraudulent interviews. Official Codeword outreach only comes from our verified email domain—if it’s coming from Gmail or Teams, it’s a trap.
Hello people of LinkedIn! I am currently being spoofed and scammers are contacting people about jobs that don't exist and even conducting interviews pretending to be me (the AUDACITY!!). It's shameful!! Scammers suck and I am so sorry if they're reaching out to you. If I am looking to get in touch with anyone professionally it will come from an official Codeword email account (not a random @gmail) and I am not on Teams. Stay safe y'all and hoping for prosperous job hunting for those of you looking!
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Codeword reposted this
If you're free this afternoon, jump into Codeword's virtual meetup with Joe Lazer to talk about his new book "Super Skill: Why Storytelling is the Superpower of the AI Age." 4pm ET, totally free, come on in. https://lnkd.in/eA3A9P2E