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Looking to sharpen your PR & comms skills? Here are the top PR and communications professionals you should be following on LinkedIn right now (no particular order): 1. Sarah Evans - Partner and Head of PR at Zen Media, with deep expertise at the intersection of PR and AI. Posts regularly on how PR fits into business strategy, and how brands can become discovery sources in the AI era. 2. Parry Headrick - Founder & CEO of Crackle PR, a B2B tech public relations agency. Known for his unfiltered, no-BS takes on pitching, startup PR, and what actually moves the needle in B2B tech. 3. Tyler Denk 🐝 - Co-founder and CEO of beehiiv, one of the fastest-growing newsletter platforms in the world. Posts useful playbooks on owned media, distribution strategy, and what it takes to build a media business from scratch. A must-follow for anyone thinking seriously about brand narrative and content distribution. (CC Lance Frank) 4. Amanda Coffee - PRWeek 40 Under 40 alum. Former Director of Global Corporate Communications at PayPal and Senior Director of Global Media Relations at Under Armour. Now runs her own consultancy specializing in public relations for AI-first startups. 5. Carly Martinetti - Co-founder of Notably. One of the most-followed PR professionals on LinkedIn, with nearly 100,000 followers. Posts daily on pitching tactics, media relations, and what journalists actually respond to. Known for solid practical advice. 6. Judy Smith - Founder and CEO of Smith & Company and the real-life inspiration behind the TV show Scandal. One of the most accomplished crisis communications practitioners in the world, with a client roster spanning Fortune 500 CEOs to high-profile political figures. 7. Ashley Mann and Lizzy Harris - Co-founders of The Colab, a PR agency built for high-growth B2B tech companies. They co-author The Colab Brief, a weekly newsletter read by 15,000+ comms leaders covering PR trends, non-traditional media moves, and pitch strategies that actually work. 8. Eleanor Hawkins - Former Communications Strategist and Writer at Axios. Created and authored the Axios Communicators newsletter, one of the most widely read publications in the PR and comms industry. Now leading communications, public affairs, and policy at Reflection. (Excited to see how her content evolves!) 9. Allison Braley - Partner and Head of Marketing at Bain Capital Ventures (BCV). Named one of Business Insider's top 36 PR pros in tech, with over two decades of experience building communications programs for some of the most recognizable brands in tech, including Amazon, Cisco, Condé Nast, and Meta. 10. Stephanie Roberts - Global communications executive who built the communications function at Hitachi Industrial Equipment Systems Co., Ltd. from the ground up. Posts often on corporate communications, executive leadership, and what it means to operate as a genuine strategic adviser to the C-suite. Who would you add to this list? Drop them in the comments!

The hottest senior leadership role right now? Chief Communications Officer. The CCO role is one of the fastest-growing in the C-suite. Among Fortune 1000 companies, the scope of the role has 10x’d in recent years - with CCOs increasingly absorbing other corporate functions like marketing, HR, ESG, and investor relations. Companies are rapidly hiring & promoting CCOs - and nearly 50% of CCOs now report directly to the CEO.   Within the past six months: - State Farm hired Michelle R. as its first-ever CCO - McDonald's hired Anne Hammer as Global CCO - Netflix appointed Dani Dudeck as CCO - Cisco named Steve Clayton as CCO - Merck promoted Johanna Herrmann to CCO - The Cigna Group promoted Melissa S. to CMCO - Mastercard appointed Jill Kramer as CMCO - Intel appointed Annie Shea Weckesser as CMCO For a long time, comms was the clean-up crew - called in AFTER things went sideways (and sent home when the fire was out). That’s changing. Enterprises are seeing that communications drives revenue, shapes market perception, and determines whether you attract the best talent to work for you. That’s why they’re building world-class comms teams - with a CCO at the helm.

The most valuable hour in a comms pro's day used to be wasted on tasks that AI can now do *instantly* How comms teams started their morning in the 2010s: 6 AM: Drink coffee #1 7 AM: Open Google Alerts  7:15 AM: Scroll 20 browser tabs 8:30 AM: Manually compile briefing 9:30 AM: Send the briefing (30 minutes late) 10:00 AM: Start the actual job How AI-forward comms teams start their morning in 2026 (using Clipbook): 6 AM: Drink coffee #1 (some things never change) 7 AM: Clipbook AI agent delivers a fully curated briefing in your inbox (1M+ sources scanned, real-time) 7:15 AM: Done reading the briefing. Make a few edits, send it to your boss.  7:30 AM: Already acting on the intelligence: flagging a press opportunity, turning a positive story into a social post, getting ahead of a negative article. 8:30 AM onwards: Agent provides real-time & continuous business intelligence. 8:31 AM: Do the strategic work you were hired to do. This is what the job looks like *right now* for the best comms teams in the world.

Looking to stay up to date on all things AI in PR & comms? Here are 5 top AI newsletters every pro should have in their inbox (no particular order): 1. The Media Copilot - Pete Pachal is a former editor at CoinDesk and longtime media operator. He writes one of the most thoughtful newsletters on how AI is reshaping journalism & content. The Media Copilot breaks down what's changing across newsrooms and what it means for comms teams. 2. PRWeek AI Dashboard - PRWeek's AI Dashboard Weekly is a comprehensive resource for comms teams navigating the explosion of new AI tools. It covers everything (from monitoring and analysis to influencer management & release distribution). 3. Semafor Technology Newsletter - Read by over 30k executives and senior leaders, Reed Albergotti's twice-weekly briefing is one of the best ways to stay plugged into the future of tech and the new ideas shaping AI. 4. AI for Media - Written by journalist Harriet Meyer, this newsletter cuts through the hype with structured frameworks and real-world case studies on how AI is being applied across media, agency, and client work. Recent deep dives on AI-assisted pitching and newsroom automation are particularly relevant. 5. JournalismAI - Backed by the Google News Initiative, this newsletter focuses on helping news organizations adopt AI responsibly. It's a strong signal source for how media institutions are actually implementing AI - from experimentation to ethics. Got a favorite that belongs on this list? Drop it in the comments!

In the coming months, we will see the rise of the “comms engineer”. Just like GTM teams have embraced the “GTM Engineer”, comms and PR functions are next. The comms engineer isn’t a traditional PR pro. And they’re not a software developer. They sit at the intersection of both. Their job: build the systems & workflows & tooling that let communicators move faster and operate more strategically. I talk to dozens of leading comms and PR teams every week. The top performers are already doing this. What does it look like in practice? ➡️ Building AI workflows for rapid response and crisis prep ➡️ Turning raw data into C-suite intelligence ➡️ Integrating comms tooling with broader marketing and business stacks ➡️ Automating core workflows with Clipbook The best teams are pairing strong editorial judgment with serious technical infrastructure. Relationships and instincts still matter. But they’re not enough anymore. The functions that invest in this capability early will build an unfair advantage. Faster insights. Better decisions. More impact. The comms engineer is coming. The only question is which teams will build this muscle first.

The rules for communications leadership have changed. This Thursday, Russell Dubner, Global CCO at Boston Consulting Group (BCG), will be joining our CEO Adam Joseph to unpack how the CCO role is evolving, and what senior comms leaders need to do to stay ahead. 📅 March 26 ⏰ 11 am PT / 2 pm ET Reserve your spot today 👇

AI. Media fragmentation. A more complex attention economy. All of these shifts are reshaping the Chief Communications Officer role. On March 26, we’re hosting Russell Dubner, Boston Consulting Group (BCG)'s Global CCO, for a conversation on how communications leaders can navigate this new era. We’ll discuss: → The expanding role of the CCO → The biggest shifts influencing the communications function → How top comms teams are approaching AI transformation Save your spot 👇

Proud to announce that I have joined the Advisory Board for Clipbook - a company doing important work at the intersection of AI, communications, and corporate affairs. Clipbook’s platform helps organizations make sense of the vast amount of external information shaping today’s business and policy environments, delivering real-time and predictive insights for high-stakes decisions. Looking forward to supporting Clipbook’s incredible team as they continue to expand this innovative platform - already trusted by leading companies, firms, and government agencies around the world.

Four years ago, I stepped into a newly created role as Boston Consulting Group (BCG)'s first-ever Global Chief Communications Officer.     It’s been a period of focused ambition, innovation, and rapid reshaping of how our 200+ strong team drives value from the center to the edges.    I'm joining BCG Alum Adam Joseph and Clipbook for an upcoming webinar to discuss the changing role and impact of comms in an AI-mediated world, and what that requires of today’s CCO.     We'll get into:  - What is the size of the prize for AI transformation in comms and where the profession is on its adoption curve  - How leaders can close the gap between ambition and realization  - How we are transforming BCG's global communications operating model  - How we are rolling out AI across our internal workflows    If you're a communications or corporate affairs leader thinking about how to step-change your function, I'd love for you to join us. Sign up below:  https://lnkd.in/gjreC6bn #BCG #AI #Communications