Cherre

L.D. Salmanson has been selling the AI and real estate vision for 10 years. People called him crazy for the first nine. 💫 His prediction now: The vast majority of real estate operations will be nonhuman-based in the very near future. Not in a decade. Soon. The practitioners pushing back say relationships protect them. That their judgment is irreplaceable. That AI will never fill in the blank. He calls that fantasy land. His comparison is driverless cars. First humans drive with telemetry. Then the car takes more. Then it drives itself. The same pattern is already visible in code. Real estate, he argues, is a simpler problem than either, and firms treating this as a slow-moving cycle will be outrun by the ones building now. Full conversation with Techsalerator linked in the original post below. It's worth the 30 minutes!

Every panel that touched on AI deployment at RETCON this year arrived at the same friction point. Not whether teams would use the tools. Whether they would trust the outputs enough to act on them. The answer, almost universally, was NOT YET. Analysts rebuilding AI outputs from scratch just to verify them. Investment teams requiring a human sign-off on every line before it touched a model. Not because the AI was wrong. Because no one could see where the answer came from. That is not a change management failure; it is a rational response to opacity. The firms that solved adoption did one thing differently: they made the reasoning VISIBLE. Showed their teams what the AI was working with, where each input came from, and how the output would change if the input changed. Adoption followed. Not because the tools improved, but because the data beneath them became traceable. Traceability is the condition for trust. And trust is the condition for everything else.

Cherre has been named a 2026 AI Excellence Award winner in Real Estate by the Business Intelligence Group. What matters is not the headline. It is the shift behind it: • 100% of the team completed AI literacy training before receiving tool access • Tool approvals are in days, not months • Prototypes in 24 hours, not weeks • Pilots in production in weeks, not quarters The market is full of AI pilots. It is far less full of enterprise-grade AI. The truth is, nobody gets enterprise-grade AI without first building the data foundation. In real estate, that has always been the hard part. Proud of the team for building what others are still talking about. #AIinRE

Congratulations to our clients on a truly historic transaction! Savills has agreed to acquire Eastdil Secured for $1.1 billion. Two organizations coming together in a landmark deal that will reshape global real estate capital markets. Exciting things ahead 🍒

“Lean in - but have a plan. The firms moving forward without governance aren't winning. And the firms standing still are falling behind.” … and that’s the 🫖 #RETCON2026 #SpillTheOntoloTea

Some people build confidence by waiting for the right moment. Margaret Guelzow built it by deciding the moment was now. Presence and preparation over certainty - that principle follows Cherre's Chief Client Officer into every customer relationship, where real estate data management problems are never simple, and the decisions can never wait. Proud to see her recognized among the Influential 50 Female Executives in Business by Chief Women Leaders.

We’ve been teasing you enough this week… so let’s spill a little of the Ontolo-Tea. While we’re here in Las Vegas, we’re also celebrating Cherre’s launch on Snowflake’s Partner Network. Here’s why that matters. Real asset systems were never designed to reconcile with one another - different operating systems, vendor feeds, entity structures, and even different definitions of the same asset. That fragmentation doesn’t just slow reporting. It undermines AI before it starts. Cherre solves the upstream problem by connecting fragmented operational and third-party data, resolving entities across systems and vendors, and enforcing validation and observability before data moves downstream. From there, Snowflake scales that trusted data across the enterprise so it’s ready for analytics, automation, and AI. In other words: structure first, scale everywhere. That’s the architecture modern real asset organizations are building. If you want the full Ontolo-Tea, read the official partnership release here: https://hubs.la/Q046dVf_0 #SpillTheOntoloTea

Overheard in Vegas 🎰 | AI might be the headline at RETCON this year… but the real question on the floor is: "Are you in on the tea?” If you’ve seen the signs pointing to #TheCoolestRoomAtRETCON, this is what they’ve been leading to. Catch the Cherre team today - where we will #SpillTheOntoloTea on how unified data, shared ontology, and visible lineage power real asset intelligence across the enterprise. #RETCON2026 🍒❄️

RETCON is officially underway, and the Ontolo-Tea is on tap in Las Vegas. Here’s a quick peek inside the Cherre Data Mart beverage freezer. Any guesses what we’re brewing? Find our team at RETCON so they can #SpillTheOntoloTea about where to access #TheCoolestRoomAtRETCON this week. #RETCON2026 | L.D. Salmanson Margaret Guelzow Grant Wood Cho Qiuli Xue Patrick Binette Nataliia Cohen Paragon Events

Everyone is talking about AI in real estate right now. Far fewer are checking the ingredients powering it. So we printed the nutrition label. Cherre Ontolo-Tea is brewed for structured acceleration, delivering 100% unified data, shared ontology, and visible lineage, with 0% spreadsheet chaos, duplicate definitions, or AI hallucinations. If you’re at RETCON, swing by #TheCoolestRoomAtRETCON and we’ll #SpillTheOntoloTea on what’s really powering real asset intelligence. #RETCON2026