Brook + Whittle

🌱 Did you know label coverage, material choice, and decoration all determine whether packaging makes it through recycling systems? When these elements are designed with recyclability in mind, packaging has a much better chance of completing the circular journey. 👉 Read the blog to learn the three principles that make it possible: https://lnkd.in/d6ixRZgD #SustainablePackaging #LabelDesign #APRGuidelines #PackagingDesign #brookandwhittle

Congratulations to our Sustainability Director, Tyler Matusevich, on being named a LOUPE Americas 2026 Ambassador! 👏 We’re proud to see Tyler helping lead conversations around sustainability and innovation in the packaging industry.

In honor of Memorial Day, all Brook + Whittle locations will be closed on May 25th. As we gather with family and friends, we take a moment to remember and give thanks to those who gave everything for our freedom. We hope you have a safe and wonderful holiday weekend! 🫡 #memorialday #brookandwhittle #printamorevibrantfuture

Hello, lower EPR fees. 👋 Meet our APR recognized packaging solutions designed to support recyclability, one material choice at a time. 👇 See the full portfolio below. #sustainablepackaging #recyclability #EPR #circulareconomy #printamorevibrantfuture

Cheers to American Craft Beer Week 🍻 Today’s craft beer experience goes beyond the beverage itself. From can design to taproom branding, packaging helps breweries build stronger brand recognition and create memorable consumer experiences. Cold cans, summer releases, and eye-catching packaging all help create stronger consumer connections before the first sip. Learn more: https://lnkd.in/g_jY4P2K #AmericanCraftBeerWeek #craftbeer #printamorevibrantfuture

How do you choose the right material structure for nutraceutical flexible packaging? It starts with understanding the product: • Moisture sensitivity – powders often need strong barriers to prevent clumping • Oxygen exposure – capsules and active ingredients may require protection to maintain potency • Light sensitivity – some formulations benefit from light-blocking layers Then, consider how it’s used: • Resealable features help maintain freshness between uses • Stand-up pouch formats support durability and everyday convenience 👉 The right structure isn’t one-size-fits-all, it’s built around performance. #FlexiblePackaging #Nutraceuticals #PackagingDesign #printamorevibrantfuture

Performance alone is no longer enough for light sensitive products. Traditional light blocking packaging can compromise recyclability and lead to higher eco modulation fees under Extended Producer Responsibility (EPR) programs. In response, packaging is increasingly designed with both performance and environmental impact in mind. Recyclable cPET shrink sleeves with light blocking coatings represent an innovative approach that preserves product quality while supporting recyclability initiatives. GreenLabel® BlockOut™ is a patented solution that reflects this shift by balancing performance, recyclability, and long-term cost efficiency. Recognized by the Association of Plastic Recyclers (APR). 🎥 Watch the demonstration below.

Thank you, Nashville! We loved connecting with everyone who stopped by our booth at Sustainable Packaging Coalition (SPC) and having great conversations around sustainable packaging and innovative labeling solutions. We hope you had a chance to connect with our team. Please share any questions for our sustainability team in the comments. #printamorevibrantfuture #SPCImpact2026

🌿 Happy Earth Day from Brook + Whittle. Here’s how we are celebrating. Employees across all our sites captured the world around them through our Nature Photo Contest. With over 600 submissions, these winning images highlight landscapes, wildlife, and human impact while reinforcing the importance of protecting our planet. We’re passionate about leaving the place better than we found it and committed to making a lasting impact. Today and every day, we are proud to put our power toward a healthier planet. 🌎 👉 Take a look at the winning photos. Learn more about our sustainability commitment here: https://lnkd.in/gizUVec3

We’re excited to meet you in Nashville! Stop by our booth #24 at SPC from April 21 to 23 at the Omni Nashville Hotel. We’d love to talk with you about sustainable packaging, from recyclable options to EPR-ready designs. We hope to see you at SPC tomorrow. 🌱 #printamorevibrantfuture #SPCImpact2026 #CircularEconomy