broadhead.

I'm honored to be selected as a juror for the Association of National Advertisers MarTech Mastery Awards. Having spent the past several years on the front lines of AI adoption and helping build tech platforms at broadhead., I've seen firsthand how rapidly marketing technology is evolving, and the impact it can have when paired with the right strategy, people, and culture. I'm looking forward to seeing the innovative thinking, bold experimentation, and tech-driven solutions that are redefining what's possible in our industry. Thank you to ANA for the opportunity.

The ability to navigate multiple possible futures with confidence belongs to organizations that understand both technology and people. I enjoyed talking with Authority Magazine about how AI can help solve business problems—and why human insight remains a competitive advantage. As an anthropologist working across all types of "strategy" at broadhead., I’m especially interested in the intersection of culture, technology, and decision-making. Thanks to Authority Magazine for the conversation. https://lnkd.in/ewqnfm6w #AI #Strategy #Anthropology #Innovation #Leadership

Introducing the America’s 250 Locomotive Series 🇺🇸🚂 We’re excited to unveil our six commemorative locomotives inspired by iconic American symbols and the railroaders who have helped shape the country for generations. Here’s your first look at the renderings! Meet the six units: 🔔 1776 – The Bell Honors the Liberty Bell and the role our predecessor railroad played in carrying it across the country. 🗽2026 – The Lady Liberty Inspired by the Statue of Liberty and the spirit of freedom and connection across America. 🦅 250 – The Freedom A bald eagle in flight, symbolizing the strength and resilience that has carried the country forward. 🌟8118 – The Stars & Stripes Marks America’s 250th milestone and the people who built and moved the nation. 🇺🇸 8096 – The Soaring An eagle in stars and stripes, representing American ambition and the drive to keep moving. 🐎 8143 – The Patriot Showcases the NS Patriotic Thoroughbred and the railroader pride behind the work. Each locomotive was built in the U.S. and will be painted by our talented crew at Juniata Locomotive Shop in Altoona, PA. The first one is in the shop now! 🔗 Learn more about our commemorative series, each unit and more at https://lnkd.in/ey85uvUY.

Follower count has become the least interesting metric in B2B creator marketing. At broadhead. we’re paying far more attention to signals like: -watch time -completion rate -saves + shares -quality comments (no AI slop or comment pods pretty please) -&& whether the creator actually has credibility in the industry Loved contributing to this conversation with Net Influencer on how smarter creator vetting is evolving in B2B. https://lnkd.in/gnjfiZ4C