Brij

In 2025, Brij-captured offline customer profiles generated $16.4 million in attributable revenue across the platform. Today, we are thrilled to share The 2025 Brij Consumer Engagement Benchmark Report. We analyzed engagement, registration, and revenue data across active Brij brands throughout 2025 to establish clear industry benchmarks for offline buyer data capture. What we found is that the gap between average and top-performing brands is not consumer behavior -- it's execution. And consumers are willing to identify themselves at rates that would surprise most marketers. Inside the report, you will find exactly what "good" looks like: ✅ The average brand converts 1 in 4 retail shoppers into a registered customer profile (27.6%). ✅ The top 5% of brands convert more than 1 in 2 (53.6%). ✅ The top 5% of brands generated over $1 million in attributable revenue in 2025 -- 4.5x the average brand revenue. We created this report so you can see exactly where you stand in your category (CPG vs. Durable Goods). And, more importantly, so you can learn the exact execution playbook those top 5% brands are using to maximize the value of their Brij usage. Stop guessing who is buying your products. Learn the formula that separates the leaders. Get the full 2025 Consumer Engagement Benchmark Report linked in the comments.🔗

What if your next “giveaway” became your highest-performing growth channel? In 2026, the smartest brands aren’t using sweepstakes as a one-off tactic. They’re turning them into full-scale marketing engines. Here’s why 👇 ✨ Drive sales without discounting ✨ Turn anonymous retail buyers into known customers ✨ Capture high-quality first-party data at scale ✨ Create memorable brand moments people actually want to share When done right, sweepstakes aren’t just about prizes -- they’re about building long-term customer relationships and unlocking real purchase intelligence. The challenge? Execution. From compliance and purchase verification to omnichannel promotion and CRM integration, running sweepstakes at scale has historically been complex. That’s exactly what we set out to fix at Brij. Brij takes on all the complexity of sweepstakes by: - Handling end-to-end campaign infrastructure (from entry to winner selection) - Ensuring compliance with built-in legal and regulatory frameworks - Verifying purchases and connecting them to real customer identities - Capturing and enriching first-party data, ready for your CRM/CDP - Enabling seamless omnichannel activation (in-store, packaging, digital) - Delivering real-time insights on performance and revenue impact We break down the full strategy (and proven results from brands like Feastables, Health-Ade, & more) in our blog linked below. 👇 If you're planning your 2026 marketing roadmap, this is one lever you don’t want to ignore.

RYZE & shine ☕️ The Brij team is kicking off the morning with RYZE coffee -- adaptogens, focus, and a smoother start to the day. And of course, adding our favorite Chobani creamer. Shoutout to the RYZE team for making mornings better. (& peep the QR on the back 👀)

I asked ChatGPT for a beauty recommendation… and it actually knew me. Not in a creepy way. In a “this is exactly what I would’ve picked” way. The interface for shopping is changing quickly. And we’re watching the death of the “search → click → browse” funnel in real time. If you want to see where omnichannel is heading, look at what Sephora and Walmart are doing with ChatGPT right now. 1️⃣ The journey can start anywhere Walmart just debuted an in-platform app experience in ChatGPT backed by their commerce agent, Sparky. It supports the full shopping journey - taking users from discovery in ChatGPT to a Walmart environment that supports account linking, loyalty, and payment. 2️⃣ Loyalty and personalization are moving off-site SEPHORA is taking a similar approach. ChatGPT users can ask beauty questions, and the app will recommend answers based on their Sephora Beauty Insider profile (if they elect to link it). Soon, shoppers will even be able to use their loyalty rewards, free shipping promotions, and samples directly through ChatGPT. 3️⃣ The future of checkout is seamless Both brands are building toward a world where the friction of buying is completely removed. Sephora is planning future updates to enable payments and checkout directly within the app. This is exactly the kind of shift we talk about all the time at Brij. The brands that win aren't just waiting for customers to come to their website. They are bringing their trusted, personalized experience wherever the customer already is. AI isn't just a new channel; it is becoming the new storefront. Would love to hear: how is your brand thinking about AI-led discovery and off-site checkout?

Retail has a visibility problem… And PackIt set out to solve it. Selling through national retail meant they didn’t have visibility who their customers actually were. They needed a way to bridge the gap between in-store purchases and real customer insights. They partnered with Brij to do exactly that. By leveraging Brij’s survey forms and shopping module via QR codes on product tags, PackIt was able to: → Capture email addresses → Incentivize survey completion with a discount for future purchases → Gather rich zero & first-party data With years of first-party data in hand, the next challenge was unlocking deeper intelligence. Specifically: → Who is the average buyer for each SKU? → How do audiences differ across products? → Do retail buyer profiles align with internal assumptions? → What insights can inform merchandising, messaging, and product development? Using Brij’s new AI Analytics Agent to easily extract survey data, in conjunction with a 3rd party tool for rich visualizations, PackIt was able to transform raw survey responses into clear audience profiles. The result: ✅ True SKU-level customer intelligence ✅ Faster, data-driven decision making ✅ A continuous feedback loop between product and consumer Instead of guessing, PackIt now understands exactly who is buying each product, and why. Read the full story below 🔗

Happy Shoptalk-ing! Need a break from the chaotic show floor? Come find us today at... ~The Spectacle~ Chat with the who's who of omnichannel commerce and enjoy: 🎉 4,000 square foot penthouse 🪩 Live DJ 🍸 Signature cocktails 🎁 The legendary claw machine stocked with incredible prizes 🖌️Custom portraits We will be there and would love to see you! Open til 6 pm PT. Link in comments. You know what to do. 🔗 Kait Stephens, Zack Morrison, Whitney Hudson, Sarah (Davidson) Molloy

My friends call me the queen of omnichannel. From talking to customers, to building Brij, to hosting an omnichannel-focused podcast, I have a LOT of insight into the space. And the truth is, the best insights I get don't come from a desk. They come from conversations. Whether it's walking the floor at Expo West, speaking at SXSW, or gearing up for Shoptalk next week, I'm constantly talking to the founders and operators who are actually doing the work. I wanted a dedicated space to share those unfiltered insights with you. That's why I'm launching Omnichannel Unlocked - a weekly newsletter for brands, operators, and retail nerds like me. Every Sunday, I'll be breaking down: 💡 What's actually working right now in retail and omnichannel strategy 🤖 How tech and AI are changing the way consumers shop 📈 Real-world examples of brands crushing their offline-to-online strategies ✅ Actionable tips you can use to drive retail velocity and capture first-party data The gap between brands that connect their digital and physical touchpoints and those that don't is widening fast. I want to help you close it. First issue is live, and next week I'll cover everything I'm seeing and hearing at Shoptalk. Subscribe with the link in the comments! 👇