Breakthru Beauty

Congrats to our Breakthru Beauty friends, colleagues and partners! So much to celebrate ... Anua on the announcement of their first global brand ambassador, Kendall Jenner. Congrats to SONG OF SKIN on another successful pop up and to Kelley L on the launch of her new skincare brand Cedot! 셀리맥스(celimax) is launching Vita A Retinal Shot Tightening Dual Cream and TXA Body Clarifying Pads at the SONG OF SKIN pop up and events this week! Must try products! More to come this week ... and some awards!

We are growing & hiring at Breakthru Beauty! Work with our incredible team, incredible brands & retailers! #beauty #hiring #growing https://lnkd.in/ggshszXE

🎉 Congratulations to Anua for being named Ulta Beauty Skincare LAUNCH OF THE YEAR!! When Breakthru Beauty launched just a year and a half ago, Anua was our very first client — and watching them earn this tremendous honor is a moment we will never forget. Out of 600 brands, only 11 received awards! Anua didn’t just enter the U.S. market — they redefined what a K-Beauty launch could look like. From dominating the social channels with the Heartleaf Pore Control Cleansing Oil to becoming the first beauty brand to partner with Netflix's K Pop Demon Hunters, they have done it all: moving fast, staying consumer-obsessed, and building real trust with shoppers at every touchpoint. This win belongs to the brilliant team at The Founders, Inc. — their vision, speed, and relentless commitment to win - and the Ulta Beauty team for their partnership, passion and persistence! A heartfelt thank you from Lisa Hamilton and Allison Slater Ray to both teams. It also validates something we believe deeply at Breakthru Beauty: the right strategy, the right partners, the right teams, paired with an extraordinary brand, changes everything. Here’s to Anua — and to many more milestones ahead. 🙌 #BreakthruBeauty #Anua #KBeauty #UltaBeauty #LaunchOfTheYear #BeautyIndustry #ClientWin #KBeautyUS

Proud to see our founders, Allison Slater Ray and Lisa Hamilton featured in The Dermatology Digest. 🎉 From the first wave of K-Beauty to its current dominance across every category, Breakthru Beauty has been at the forefront of what's now — and what's next in Korean beauty innovation. Thank you to denise mann for your partnership and passion! #KBeauty #KoreanBeauty #BreakthruBeauty #Dermatology #BeautyIndustry https://lnkd.in/eYVcrHps

Breakthru Beauty in Korea 🇰🇷✨ As we kick off the Lunar New Year, we’re reflecting on an unforgettable trip to Korea with deep gratitude — for our partners, our friends, and the incredible hospitality we experienced throughout our visit. Co-Founders Allison Slater Ray and Lisa Hamilton spent the week immersed in meetings, market tours, innovation sessions, and of course, a bit of celebration — and we left more inspired than ever about the future of K-beauty globally. A few key takeaways from our time on the ground: • Koreans are truly world-class hosts. Every meeting, dinner, and introduction was handled with thoughtfulness, generosity, and pride. The warmth of the welcome never goes unnoticed. • Respect for elders and partners runs deep. As founders who value relationships and long-term trust, we felt incredibly aligned with the cultural emphasis on honoring experience and building mutual respect. • They work hard — and play hard. The intensity, speed, and excellence applied to business is unmatched — balanced by celebration, amazing meals, and vibrant nightlife that make partnership building genuinely fun. This trip reinforced why Korea continues to lead in beauty innovation, speed to market, and creative execution. We’re excited about what’s ahead and proud to continue building meaningful bridges between Korean brands and the U.S. market. Wishing our partners and friends a prosperous, healthy, and joyful New Year. 🧧 감사합니다 — Thank you for the inspiration and partnership. #BreakthruBeauty #KBeauty #Korea #BeautyInnovation #GlobalBeauty #LunarNewYear

Congrats to SEPHORA and CJ OLIVE YOUNG on their K beauty partnership - so smart! Thanks to Priya Rao and The Business of Fashion for chatting about the future of K Beauty in retail -- and for the Breakthru Beauty shout out. Lisa Hamilton and Allison Slater Ray are proud to be the co-founders of the boutique agency bringing the best of beauty to the best of retail.

We’re honored to be partnering with the incredible skincare merchant team at Ulta Beauty to bring innovative Korean beauty brands to their customers. K-beauty continues to lead in cutting-edge formulas and trend-driven innovation, and we’re proud to help bring these brands to a broader audience. Excited for what’s ahead! d'Alba 셀리맥스(celimax)Breakthru Beauty Allison Slater RayLisa HamiltonSusanna TangEmily Herrera #breakthrubeauty #beautyindustry #beautyinnovators #breakthroughproduct

Welcome Emily Herrera to our growing team! Her support & expertise will help us continue to build & take on additional clients in 2026. Reach out to get on our waitlist for retail success!

Thank you elise minton tabin for including our co-founder Allison Slater Ray as a Korean beauty expert for Byrdie. As Korean beauty trends in the U.S. move beyond skincare, look for blurred full lips and glowy skin with natural looking blush - a look we can get behind!

We are thrilled to welcome Susanna Tang to the Breakthru Beauty team. Susanna bring a wealth of experience, smarts and patience!