Braze

Every marketer is already using AI. The real question is: Are you using it to make more, or to make better? 🤖 The "AI content boom" has made it easier than ever to flood the feed with sheer volume. But in an era drowning in automated noise, how do brands stand out, protect their unique identity, and ensure their message actually reaches the right people? We’re tackling that exact puzzle live at Cannes Lions. Join Bill Magnuson (CEO, Braze) and Cliff Obrecht (Co-founder & COO, Canva) for a mainstage conversation moderated by Stephanie Mehta (CEO & Chief Content Officer, Mansueto Ventures; Publisher of Inc. Magazine and Fast Company). 🎬 Session: Made to Matter: How Great Creative Actually Wins in an AI World Together, they'll make the definitive case for why elite human creativity and machine logic must coexist, and share the actual operational blueprint it takes to turn big creative ideas into measurable business outcomes. If you are heading to the South of France, this is one conversation your strategy team cannot afford to miss. https://lnkd.in/g2pCEHuC

On June 16, our Co-Founder and CTO Jonathan Hyman will be speaking at the FirstMark Guilds Summit in NYC. He’ll be sharing an exclusive look into how we build at Braze, alongside internal research on LLM performance for marketing decision making. In a market crowded with point solutions, building for outcomes requires a deep understanding of where engineering meets execution. Jon will be joining an incredible lineup of product innovators from companies like Shopify, Airbnb, and Okta to break down the technical strategies driving real value today. 👇 Take a look at the speaker roster and application details to join us in NYC.

At Braze, we believe that doing your best work starts with feeling your best. That’s why every May, our annual wellness festival brings Braze employees together for a month dedicated to wellbeing, community, and taking time to recharge. Alongside global initiatives like step challenges and virtual wellness sessions, local teams came together for office-specific activities: 🎨New York City - wellness art café 🌿Austin - terrarium class & smoothie bar 🏃Paris & Berlin - mobility training & plant-based lunch 🎵Chicago - sound bath & wellness grazing table 🏓Sydney - pickleball & in-office massages 🪴Singapore - bonsai workshop & cold-pressed juices 💆Tokyo - in-office massage sessions 🕯️London - bath salts & candle making 🧘São Paulo - room spray making & virtual tai-chi class A special thanks to our Workplace Experience team for bringing the festival to life across our global offices and creating so many memorable experiences throughout the month 💜 ➡️Swipe through for a look at some of our favorite moments #BrazeLife #WellbeingAtWork #WorkplaceExperience #EmployeeWellbeing

AI has moved past the experimentation phase. Now it’s all about agents. Today’s leading brands are using agents to move faster, personalize smarter, and drive measurable growth. We’ll showcase 3 high-impact use cases brought to life through our latest AI capabilities across: BrazeAI Operator™️, Agent Console™️, and Decisioning Studio™️. Watch our on-demand session, featuring Braze’s Senior Director, AI Ongoing Delivery, Haley Ruff, Lead Product Marketing Manager, Candice Hyytinen, and Cleo Senior Lifecycle Marketing Manager, Holly Jacobson, to learn: 💡 How to turn customer data into an automated 1:1 personal concierge.  💡 How Cleo used BrazeAI to build persona-driven onboarding flows.  💡 How a top streaming service scales win-backs while protecting profit margins. 👇Get instant access to the webinar here: https://lnkd.in/eitnQdej

A "New Title" post on LinkedIn may look effortless — but there’s always more to it. A quick update, a flood of "Congratulations!" in the comments, and suddenly someone is a Sales Manager. But a title change only tells about 1% of the actual career story. It ignores the journey… the shifts in mindset and self-awareness required when you move from being a top individual performer to a leader. For John Murphy, stepping into the role of Sales Manager at Braze meant deliberately seeking opportunities and experiences that would challenge him. When you're an individual contributor, success is yours to own. When you’re a manager, success means unlocking it in others. In our latest feature, John pulls back the curtain on what it can actually look like to scale your career at Braze. He breaks down: 🧠 How shifting your mindset from individual wins to your team's growth is the biggest adjustment in moving to leadership 🛠️How Braze's Manager Essentials program and Leadership Competency Model gave him the tools to lead with confidence from day one  🤝Why building the right relationships internally is just as important as any skill you can learn Whether you’re a sales professional considering your next step or a Braze user looking to level up your career, John's reflections are worth a read. 👉Check out John's full career blueprint here: https://lnkd.in/eQrGSGxP #BrazeLife #CareerDevelopment #TechSales #Leadership #GrowthMindset

How do you scale 1:1 personalization when your customers are telling you what they want in different ways? 📊 As a marketer, managing open-ended responses or web form inputs usually means relying on backend middleware to make that data actually usable for targeting. We’re changing that. With BrazeAI Agent Console™, you don’t need to pre-build a million keyword filters. You can use natural language prompts to instantly map unstructured survey responses into real-time, actionable profile attributes that feed into great personalized experiences. Watch Kai Williams from the Braze Learning team demonstrate how to deploy an autonomous "Survey Standardizer" agent, instantly helping interpret and standardize data to create hyper-personalized campaigns. Watch the full workflow demo here: https://lnkd.in/ehhHwycV #BrazeAI #CustomerEngagement #Personalization

When data is used to create meaningful customer experiences that really move the needle, that’s where the magic ❄️ happens. With our best-in-class  integration with Snowflake, we’re helping brands across the globe do just that. As a testament to our continued partnership, Braze has been named the Snowflake APJ Product Partner of the Year! 🏆 This award gives a nod to the work we’re doing in the APAC region (and beyond), helping turn raw insights into meaningful customer experiences in real-time without the guesswork. We’ll be at the Snowflake Summit through June 4 in San Francisco! There’s still time to come meet our team at Booth #2815 and see what the buzz is all about. Learn more about the award: https://lnkd.in/edsqhBAt

You + Braze in Barcelona. 🤝 We’re heading back to Shoptalk Europe next month to chat about all things customer engagement. With an exclusive demo and our experts at the ready, here’s what you stand to gain: ✅ On-demand answers to all your pressing questions.  ✅ Insights into how our platform can help you build stronger segmentation, automation, and retention strategies.  ✅ Increased conversions, loyalty, (and revenue) when you learn how to start personalizing customer experiences with Braze.  Our partner, Merkle, will have a dedicated space right at our booth. Plus, expect a few special surprises, including a juice bar, Plinko board, and of course, the chance to score sweet Braze swag. 📅 June 9–11 📍Fira Gran Via Connect with us on your terms. Stop by booth #C30 and book a 1:1 meeting with us. https://lnkd.in/eu79-Gcf

If you’re redefining what’s possible in customer engagement, it’s time to get recognized. 🤝 Nominations for the 2026 Torchie Awards are officially OPEN! 🏆 From cutting-edge AI execution to career-defining campaigns, we’re honoring the brands at the frontier of marketing. This year’s lineup:  🤖 AI In Action  🎨 Creative Excellence  📈 Campaign of the Year  ✨ Marketing Leader of the Year ...and 8 more categories, including the Braze for Impact Award (featuring a $10,000 USD grant!). Winners will be announced live on stage at Forge 2026. 🎤 Need help? We’ll be hosting office hours on Braze Bonfire to answer any questions on the submission process: https://lnkd.in/dveBfJ8j

What drives real impact when it comes to making a difference in communities is the people who do the work, which is why we’re proud to celebrate the Braze ERG members who helped raise over $1.2M in lifetime grants to nonprofits around the world through our ERG Grand Program 🎉 Over the past four years, our employee resource groups (ERGs) have played a central role in directing funding to a wide array of non-profits and community initiatives. By empowering our ERGs to lead these decisions, we ensure our support reaches the diverse range of humanitarian and environmental causes that our people are most passionate about. But the impact goes beyond funding alone. Employees have volunteered alongside nonprofit partners, organized additional fundraising efforts, and created opportunities for learning and connection across our global community. 👉 Read the full blog to learn more about the program and the 43 nonprofits we supported this past year: https://lnkd.in/eNVwAuPr #BrazeLife #SocialImpact #EmployeeResourceGroups #CommunityImpact #GivingBack