1x a week. No fluff. Just what we're actually learning about AI as it unfolds. This week: what 6 weeks of live testing has changed about the ChatGPT ads debate.
Brainlabs
Advertising Services
New York, NY 55,475 followers
The most agentic media agency.
About us
Brainlabs is the media agency built to answer one question: what's actually driving profit? Our revenue planning methodology connects every channel we plan and buy to one thing: your bottom line. We were founded in 2012 by Daniel Gilbert who believed marketing should be scientific, not subjective. Today, 1,000+ Brainlabbers across five continents use our proprietary agents, built on the foundation of 32 media tools that operate as mega skills and a decade of logged experiments (over 2,500) to help brands grow their revenue. Engineers, scientists, and marketers, all trained in one methodology: Test and Earn. Recognized by Adweek as one of the fastest-growing agencies multiple years in a row and ranked #2 independent media agency globally based on Comvergence data.
- Website
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http://www.brainlabsdigital.com
External link for Brainlabs
- Industry
- Advertising Services
- Company size
- 501-1,000 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Founded
- 2012
- Specialties
- PPC, Google Analytics, Programmatic, Paid Social, CRO, SEO, Google Marketing Platform, Consultancy, Tech, Creative, Data Science, Data Strategy, Influencer, Media Strategy , Media Planning, Organic Social, DOOH , Retail Media, and TV & Audio
Locations
Employees at Brainlabs
Updates
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Brainlabs reposted this
Most brands scaled their media budgets. Not all of them scaled their creative. That gap is where performance breaks down, and it's exactly what we're getting into at our upcoming event with Meta x Brainlabs. The evening covers the full picture: the platform POV from Meta on what actually performs, how to plan content for your audiences and the guardrails for navigating automation without losing authenticity. If you're responsible for where media budget goes and what runs against it, this one's for you! NYC, Wednesday April 22, 6 to 9pm. Seats are limited. Comment RSVP below and I'll send you the link to register!
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Brainlabs reposted this
Meta’s shift to engage-through attribution is a meaningful evolution in how performance is measured. It better reflects how users behave in scroll-first environments but it also introduces new complexity in how results should be interpreted. As attributed conversions increase, the focus needs to remain on understanding true business impact, not just platform-reported performance. We unpacked the change, the implications, and how to approach it strategically 👇
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Really proud to share that Brainlabs has been shortlisted for the Influencer and Content Creator category at the Campaign Media Company of the Year Awards 2026. The thing we keep coming back to: influencer marketing only works when it's not treated as a standalone channel. The future we're building is one where creator work is fully integrated into the wider digital mix, where the same rigor we apply to paid media applies to how we select creators, brief them, measure their impact, and iterate in real time. Huge congratulations to the team who makes this work every day. And grateful to Campaign UK for the recognition. #CampaignMediaCompanyAwards #InfluencerMarketing
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Brainlabs reposted this
GEO is more than just a buzzword - in 2026, it’s the blueprint for brand survival. It's now the last week to sign up for our free webinar - GEO: The Three Most Important Letters in Marketing in 2026. We are excited to share that Adam Edwards, Chief Product Officer at Brainlabs will be joining us on the panel. Adam is a heavyweight in the digital strategy world and has been influential in guiding Brainlabs’ AI Visibility efforts. He’s spent his career mastering the intersection of tech and human expertise, from scaling Metric Theory to a $300M powerhouse to overseeing half a billion in spend at Media.Monks. GEO: the three most important letters in marketing in 2026. 📅 April 8, 10am EDT / 3pm BST 📍 Zoom (sign up via link in the comments) 👤 Host: peter grossman Sign up link in comments!
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Brainlabs reposted this
Looking for some HOT TAKES about AI vs human insight, strategy vs tactics, experimentation vs optimization? That's an oddly specific thing to be looking for...but check out this link for my perspective on these questions and more! Thanks to MediaPost Brand Insider for inviting me to share my opinions. #brandinsider #mediapostsummits https://lnkd.in/gS7cZphC
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Ancestry has appointed Brainlabs as its digital agency of record. We'll be leading strategy and media execution across the UK and Ireland. They wanted a partner obsessed with the fundamentals: disciplined optimisation, margin certainty, and reporting that holds up at board level. Welcome to the family, Ancestry. (Yes, pun intended.)
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Brainlabs reposted this
Over the moon to share Brainlabs is now the digital AOR for Ancestry UK, the global leader in family history! Ancestry knows exactly what they need, an agency that shares their obsession with proving what's actually driving profit, not just optimising activity. We're thrilled to partner with them and can't wait to deliver results from day one! Well done to a brilliant pitch team led by Charlotte Sargent (Frost), and thank you Sam Gaunt for running a great process.
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Brainlabs reposted this
Audience behavior is getting less predictable, but a lot of marketing still assumes a linear path. I co-wrote this piece with Michelle Wiltz to look at how TikTok 2026 trends are showing up in actual campaigns and why so many brands struggle to adapt once something is already in motion. The brands standing out are the ones treating campaigns as living systems, not fixed rollouts. Interested to hear how others are handling this. Are your teams able to adjust in real time based on what audiences are actually doing? Check out the Brainlabs blog for more posts!