Blayzer Digital

Google's own data says creative drives 49% of sales outcomes in Google Ads. Nearly half your results come down to how your brand looks and presents itself. But most ad accounts still treat creative as an afterthought. 🎨 At GML 2026, Google showcased Asset Studio and Pomelli, tools designed to bring AI-assisted creative production directly into the ads platform. The upside is obvious: faster production, faster testing, better performance. But the potential pitfalls are clear, too. Creative tools are only as good as what you feed them. Strong brand guidelines, quality product imagery, and a clear creative strategy still have to come first. AI can generate faster. It can't generate better if the foundation isn't there. Our new post breaks down what these new ad creative tools actually do and what your business needs in place before you roll them out. 🔗 https://zurl.co/ROLol #GML2026 #AiInMarketing #Blayzer #MarketingAgency

Google ads don't sit beside the answer anymore. They're showing up inside it. Coming soon, the answer itself might even *be* the ad. 🤖 At Google Marketing Live 2026, three new ad formats were announced that will redefine how businesses show up in Search — Ads in AI Mode, AI Brief, and Business Agent for Leads. What determines if you show up? More than just your bid. You can't buy your way past an AI that doesn't understand your business. Your rankings in these new ad formats heavily depend on how well Google's AI can read and represent you — your content, your product data, your messaging, your proof points. Our latest blog breaks down what each new AI ad format actually does and what your business needs in place to benefit from them when they go live. 🔗 https://zurl.co/JNaty Overwhelmed by all the latest Google updates? Our team has guided companies through many evolutions of online search and discovery since 1998, and this is just the next one. Get in touch with us, we're here for you. #AdsInSearch #GML2026 #AiInMarketing

From "buy now" and "near me" to "which," "where," and "ideas" — the Google discovery funnel has shifted, and bottom-of-funnel-only strategies are losing the sale before it starts. Buyers are coming to Google earlier, before they've picked a brand or made a decision. If you're not showing up during that phase, a competitor who is, has a head start on every conversion that follows. Our latest blog breaks down how DemandGen, YouTube, and Journey-Aware Bidding help you meet buyers where they actually are. Worth a read if you're running Google Ads! And if it all feels a bit too overwhelming, that's where we come in! 🔗 https://zurl.co/qU1Cw #Google #GML2026 #EcommerceMarketing

We ❤️ STL — the history, the hustle, the drive. And nothing lights our fire like watching local businesses win online. When you work with Blayzer, you get a team that actually knows this market, cares about this city, and is just as invested in your success as you are. We've been right here in St. Louis since 1998 and we're not going anywhere. St. Louis businesses deserve a St. Louis agency that shows up for them. That's us. 👇 🔗 https://zurl.co/zHFeI

Wholesale on Shopify used to mean paying for Plus, stacking third-party apps, or managing two separate stores. Not anymore. Shopify has opened up native B2B tools to every plan — custom pricing, payment terms, company profiles, and more. We broke down what's included and what it means for your business. 👉 https://zurl.co/UpRbw #Shopify #B2B #Ecommerce #Wholesale

From automotive and construction to cannabis, firearms, and food and beverage, Blayzer has spent nearly three decades learning the ins and outs of the industries that other agencies shy away from. Regulated markets, niche audiences, complex ecommerce — we've seen it all and built for all of it. Whether we're scaling a cannabis beverage brand, helping a firearms platform navigate compliance, or getting a local food and bev business in front of the right customers, the approach is always the same. Strategy, design, development, and marketing work together to deliver real results. No cookie-cutter solutions. No learning curve on your dime. Just deep industry knowledge put to work for your business. See who we work with 👇 🔗 https://zurl.co/dAqlD

A 5-minute move that many online businesses sleep on? Claim your Google Business Profile! When someone searches your business or the services you offer, this is the first thing they see. Your hours, reviews, services, photos, location & contact info all live here and when left unclaimed or incomplete, you've already lost conversion. Claiming and optimizing your profile not only helps you show up in search results, but it also builds instant credibility and gives potential customers exactly what they need to choose you. It costs nothing, takes minutes, and is one of the easiest wins for your online presence. Not sure where to start or what to do after you've claimed it? Give us a call at 314-446-3393!

Website not converting? Your bounce rate is high, but no one's dug into the UX or design? No appearance in Google search? Not showing up in AI chats and overviews? Design, development and marketing all have to pull in the same direction. If one is even off, the whole thing can underperform. That's where we come in! Start with a free site analysis from Nia 👇 https://zurl.co/OISlZ Then contact us at 314-446-3393 to set up your kick-off!

We sat in on Google's biggest annual digital advertising and product showcase this week, and the main message rang loud and clear: AI is no longer a feature inside Google Ads, it's a part of the foundation 🔥 From Search and Shopping to YouTube, Demand Gen, and measurement, Google is pushing advertisers toward a future where AI handles more of the targeting, bidding, budgeting, and creative while you feed it the right data, strategy, and guardrails to make it work. Some of the biggest shifts coming? AI-powered Search ads that show up inside conversational answers. Smarter budget pacing that adjusts to demand in real time. Shopping feeds that now need to support AI-driven product discovery. Creator content is being treated as performance creative. Full-funnel measurement that connects upper-funnel activity all the way to closed deals. It's a lot... and if it feels overwhelming, that's because it is, unless you have a team that lives inside this stuff every day. We tuned in, we took notes, and we're already working through what these updates mean for our clients. If you're wondering how any of this applies to your business or your ad strategy, that's exactly the conversation we want to have. Read our full Google Marketing Live 2026 recap on the Blayzer Blog, then let's schedule a chat to see how we can help!👇 https://zurl.co/5Wc4b

As an STL agency, we love working with fellow STL businesses! Check out our portfolio of our work with our friends over at Mighty Kind. They came to us needing a full-scale ecommerce engine that could handle a regulated market, drive real traffic and actually convert. Here's what happened after we got to work: 🔥 +193% revenue growth 📊 +28% conversion rate 🚀 +170% increase in traffic We migrated their entire store to BigCommerce, rebuilt the UX from the ground up, launched and managed SEO, paid media, email, social, and affiliate programs — all while navigating the compliance challenges that come with operating in a restricted industry. The result? A connected, conversion-focused ecommerce experience that turned demand into measurable, repeatable growth. This is what it looks like when strategy, development, and marketing all work together. See the full case study at the link below. 👇 🔗 https://zurl.co/00Zyl