Belle Communication

The Belles behind your ad strategies, media placements and influencer campaigns have always been wired to be curious, create, imagine and figure things out. Guess some things you just never grow out of. 🤷♀️

Successful B2B foodservice launches come down to three things: 1) Leading with empathy by speaking directly to what operators are navigating 2) Building peer-level credibility that a brand alone cannot 3) Introducing trial experiences that let operators test products in their actual workflow before a sales conversation ever starts Our latest ThinkBIG blog expands on these 3 non-negotiables and includes the link to watch more from our webinar: https://lnkd.in/d3GXtB3C #B2BMarketing #FoodserviceMarketing #ProductLaunch

Food & Wine recently featured data from our joint survey with Nation's Restaurant News, citing that 73% of millennial and Gen Z diners choose restaurants based on social media reviews. The article examined the growing tension around food creator culture: who has influence, what responsibilities come with it and what happens when a viral review can make or break a small restaurant overnight. It's a consumer story on the surface, but the implications run deep for everyone in foodservice: 🍴For restaurant brands, it reinforces how much the path to a new guest now runs through social content before it ever reaches a reservation or a visit. 🍎 For B2B suppliers, ingredient brands and equipment providers, the same dynamic is reshaping how operators discover and evaluate vendors. Social's influence hasn't just captured Gen Z. Buyers are researching before they ever pick up the phone and credibility is built in the feed. https://lnkd.in/gDK3DsNQ #SocialMedia #B2BMarketing #InfluencerMarketing

Ahead of the 2026 NRA Show (aka the unofficial kickoff to tradeshow season), we looked back at what actually worked on the floor last year and how foodservice brands turned three days in Chicago into real pipeline impact. Our take: many of those same strategies are exactly how brands will win again in 2026. Click through the preview below, then dig into the full blog: https://lnkd.in/gZKR7z8D #NRAShow #FoodserviceMarketing #TradeshowStrategy

One insight that landed hard in our webinar on what’s shaping product launch success in B2B foodservice and CPG: ❗By the time a buyer picks up the phone to talk to sales, the decision is mostly made.❗ Today’s buyers spend only a fraction of their time meeting with suppliers. The rest is spent self-educating across digital channels. They’re researching, comparing options and forming opinions long before the first sales conversation. Search and discovery are now fragmented across social media, influencer voices, AI-powered search and more. If your launch plan still assumes the sales conversation is where trust is built, it’s time to rethink the middle of the funnel. Follow along as we share more insights on how to incorporate Empathy, Credibility and Trial into your product launch strategy + meet buyers where they are. #ProductLaunch #FoodserviceMarketing #CPGMarketing #B2BMarketing #MarketingStrategy Kaleidoscope® Kate Finley

We'll see you at noon ET! Last-minute sign-ups welcome 👉 https://lnkd.in/gPNx3ctn

We’re proud to announce the promotion of three incredible team members to Account Director: Jenna Hartman, Maddie Shackleton Welsh and Rachel Gaylord. Each of these leaders has helped move Belle forward in meaningful ways — championing our influencer partnerships, strengthening our media relations engine and advancing our AI capabilities to better serve our clients. They’ve driven measurable results, elevated our client experience and challenged the status quo. Please join us in extending a well-deserved congratulations. 👏

Your product launch checked all the boxes: ✓ Tradeshow presence, ✓ Sales materials distributed, ✓ Distribution. So why aren’t the sales following? Because awareness isn't enough. Buyers need trust (proof you're credible), consideration (evidence you belong in their decision set) and a clear reason to choose you over alternatives. Just 9 days left to register for our webinar in partnership with Kaleidoscope®, "The New Product Launch Playbook: De-Risking Adoption in Foodservice & CPG". Secure your spot for February 26th ⬇️ https://lnkd.in/gPNx3ctn

Generative AI is rewriting the research phase, and the numbers prove it matters NOW. 61% of B2B buyers use chatbots to inform purchases, and those AI tools are learning primarily from social networks. Three of the top ten sources are social platforms, with Reddit feeding 40% of responses and YouTube 24%. Here's what makes creator partnerships particularly valuable in this shift: they build trust on two fronts. 👉 First, as peer voices where your audience already spends time. 👉 Second, as the content AI references when buyers ask platforms like ChatGPT for recommendations. Social and creators aren't experimental tactics anymore. They're foundational to being found. #B2Bmarketing #AIstrategy #B2Bsocialmedia

The foodservice industry invests millions in R&D and product innovation every year. Too often, those launch strategies stop at initial awareness – missing the stages that drive adoption: trust, consideration and choice. The result? Up to 95% of new products fail to gain traction. On Thursday, Feb. 26, we're partnering with Kaleidoscope® to host a webinar for marketing and growth leaders who know their launch approach needs to evolve. Kate Finley and Melissa Simmerman will break down: ✔️ The new foodservice buyer journey and which channels are most influential ✔️ How to build credibility and trust, shortening the path to adoption ✔️ Positioning your products so they become the obvious choice Free to attend. Register, below: https://lnkd.in/gPNx3ctn #FoodserviceWebinar #ProductStrategy #ProductLaunch