Bask and Lather Co

We're honored to be featured and proud of the results our team achieved during Deals For You Days. 💛 At Bask & Lather, we're always looking for innovative ways to create value for our community while helping customers build healthy hair care routines they can trust. Strategic bundling allowed us to deliver more of what our customers love while driving one of our strongest sales days to date. Thank you for the recognition and for creating opportunities that help brands grow and connect with their customers in meaningful ways. #DealsForYouDays #BaskAndLather #HairGrowth #Ecommerce #FounderLed

Growth isn’t always loud. Sometimes it looks like slowing down, recalibrating, protecting your peace, and trusting the process even when the results aren’t immediate. In a world that celebrates constant motion, it’s important to remember that pauses are not failures — they’re often where clarity, resilience, and transformation begin. At Bask & Lather Co., we believe growth is intentional. Whether in business, wellness, leadership, or personal development, every season serves a purpose. Keep going — even if your progress looks different right now. ✨ #GrowthMindset #Leadership #PersonalDevelopment #BaskAndLather #Growth #ProfessionalGrowth #MindsetMatters

We’re hiring: E-Commerce Manager 🚀 At Bask & Lather, we’re continuing to scale across Shopify, TikTok Shop, Amazon, and digital commerce—and we’re looking for an execution-driven E-Commerce Manager to help lead the next phase of growth. This role is for someone who understands how to blend: ✔️ Strategy + execution ✔️ Data + customer behavior ✔️ Merchandising + conversion optimization ✔️ Speed + operational excellence We’re looking for a builder who can: • Own site performance and optimization • Execute high-impact launches and promotions • Drive CRO and funnel improvements • Operate independently in a fast-moving environment • Help shape the future of modern beauty commerce If you thrive in high-growth environments and know how to turn insights into action, we’d love to connect. 📍 Remote (depending on location) 💼 Full-Time 💰 $100K–$110K Apply Today! #WereHiring #EcommerceManager #Shopify #TikTokShop #DigitalCommerce #BeautyIndustry #HiringNow #BaskAndLather #FounderLed

Aspire with Emma Grede sparked an online firestorm after telling The Wall Street Journal last month that she’s a “max three-hour mum” to her four children on weekends, with critics calling her selfish and supporters praising her honesty about the realities of balancing motherhood and entrepreneurship while questioning whether fathers making similar comments would face the same backlash. When Beauty Independent asked indie beauty founders and mothers for their thoughts, opinions varied, but many agreed that parenting is less about the quantity of time than the quality. “It’s not about being everywhere at once, it’s about being intentional where it counts,” says Bask and Lather Co founder Shaina Rainford. “I don’t measure my motherhood in hours, I measure it in impact.” Read more: https://bit.ly/4tYcdaa

“It's not about being everywhere at once, it's about being intentional where it counts.” We’re proud to see our Founder & CEO, Shaina Rainford, featured in Beauty Independent sharing her perspective on motherhood, entrepreneurship, and intentional leadership. As a founder, mother, and healthcare professional turned entrepreneur, Shaina’s journey has always been rooted in purpose, impact, and authenticity—and that same mindset continues to shape how we build Bask & Lather today. At the heart of it all is the understanding that balance looks different for everyone, and meaningful presence can take many forms. Grateful to Beauty Independent for including our CEO and Bask & Lather in such an important and nuanced conversation. 🤍 #BaskAndLather #WomenInBusiness #FounderLed #Leadership #Entrepreneurship #WorkingMoms

Honored. Grateful. Inspired. ✨ We’re proud to share that Bask & Lather has been recognized with the 2025 Campaign Excellence of the Year Award as a top TikTok Shop brand. 🎉 What started as a community-first brand built through authentic storytelling has grown into a platform that continues to connect with millions through culture, content, and innovation. This recognition is a reflection of: ✔️ Our incredible community ✔️ Our dedicated team ✔️ The power of discovery-driven commerce ✔️ And the impact of showing up authentically Thank you to our CEO for continuing to lead with vision, purpose, and boldness as we push the future of beauty retail forward. And thank you to our customers and supporters who continue to grow with us every step of the way. 🤍 #BaskAndLather #TikTokShop #BeautyInnovation #Ecommerce #FounderLed #CampaignExcellence #SocialCommerce #BeautyIndustry

We’re hiring. 🚀 At Bask & Lather, growth has never been accidental—it’s been built through innovation, speed, collaboration, and execution. We’re looking for a Senior Program Manager, Product & Marketing Operations to help drive alignment across product development, marketing, operations, e-commerce, social, and brand initiatives as we continue scaling one of the fastest-growing haircare brands in the country. This role is ideal for someone who thrives in fast-paced environments, can manage complex cross-functional workflows, and knows how to bring launches from concept to execution with excellence. We’re looking for someone with: ✔️ PMP Certification ✔️ 4–7+ years of project/program management experience ✔️ Strong experience leading product launches & marketing campaigns ✔️ Exceptional organizational and cross-functional leadership skills If you’re passionate about building, scaling, and creating impact within a high-growth environment—we’d love to connect. #WereHiring #ProjectManagement #MarketingOperations #ProductDevelopment #BeautyIndustry #BaskAndLather #HiringNow #OperationsLeadership #FounderLed

Purpose. Faith. Impact. Last week, our Founder & CEO, Shaina Rainford, had the opportunity to speak at the Ark of Women Leadership Institute—pouring into a room filled with faith-led, emerging entrepreneurs. What made this moment even more meaningful wasn’t just the conversation—it was the action. Shaina was able to sow into five women-owned businesses, continuing a cycle of support, empowerment, and access. From launching Bask & Lather with $400 and a vision to becoming one of the fastest-growing privately owned companies in the country—without investors or debt—her journey is a testament to what’s possible when purpose leads. But at its core, this has never been just about growth. It’s about stewardship. It’s about community. It’s about building something that reaches far beyond the product. We’re proud to be part of a mission that continues to uplift, pour into others, and create lasting impact. #BaskAndLather #WomenInBusiness #FounderLed #PurposeDriven #CommunityImpact

We talk a lot about growth. This month, we’re also talking about what it takes to sustain it. At Bask & Lather Co., we’re continuing to be intentional about building an environment where performance and well-being can exist together. Not perfectly—but intentionally. #MentalHealthAwareness #WorkplaceCulture #BaskAndLather

After sharing our Director of Men’s Brand & Growth opportunity at Bask & Lather Co., one thing became very clear: There’s a big difference between: ➡️ Managing a brand ➡️ And building a category This role is for the second person! Someone who: Has taken an idea from 0 → traction Understands both brand and revenue Can operate without a perfect playbook Knows how to move fast, test, and iterate We’re not looking for someone who needs structure handed to them. We’re looking for someone who creates the structure. If you’ve built something from the ground up before—or know someone who has—I’d love to connect. 👇 What’s one trait every “builder” should have? #Hiring #MarketingLeadership #BrandBuilding #MensGrooming #DirectToConsumer #GrowthMindset