Basis

We're honored to partner with She Runs It at Cannes Lions to present "Fearless Voices," a fascinating discussion on courage, resilience, and overcoming adversity and obstacles in and out of the advertising industry. Speakers include: Michelle Crossan-Matos, Chief Brand & Experience Officer, SharkNinja Noor Hassan, Childhood Cancer Survivor, Founder of Cancer Echoes Brian Monahan, SVP, Albertsons Media Collective Ashley Travis, Head of Growth Marketing, Pizza Hut U.S. Laurie Lam, Chief Brand Officer, e.l.f. Beauty Learn how to register for this eye-opening talk: https://lnkd.in/eYfj8eyX

Agentic AI will benefit the advertisers who prioritize data readiness—and could put at risk the ones who don’t. As AI shifts from assisting to acting, see how the systems making those decisions are only as reliable as the data foundations they're built on: https://okt.to/7RLsoX

Question: What don’t you like about manual media planning? Well, a wise (but entrancingly troubled) fictional advertising character once proclaimed, “If you don’t like what’s being said, change the conversation.” If there’s something not to like about the path from brief to planning to activation, here’s one way to change it: https://okt.to/Y4UJAh

Congratulations, Bottle Rocket Media! Well deserved! It's a pleasure collaborating with the BRM team and seeing this great work be recognized.

Wordle fans around the globe now know what we've been saying for years: See more green with 🟩🟩🟩🟩🟩. Learn more at basis.com.

As enterprises shift from AI experimentation to real-world deployment, Snowflake and Anthropic are bringing powerful, governed AI directly to business-critical data. Basis is part of that momentum, using this approach to unlock deeper insights and more intelligent automation across the marketing lifecycle. Read more: https://okt.to/Emvpqw

Pride Month at Basis reflects something bigger than simply a moment on the calendar; it’s an extension of our company culture. All month long, we’re creating space to connect, learn, and have some fun, with everything from shared playlists and creative sessions to queer film discussions and a little friendly competition (including workouts and drag queen bingo!). Thanks to our employee resource group, BasisOUT, and the allyship it fosters, we’re proud to celebrate and carry that spirit forward, this month and all year.

Going to Cannes Lions? We'd love to host you at the Basis Oasis Beach Club! Learn from some of the most forward-thinking leaders in the industry with our lineup of dynamic speakers and expert panelists, and see when we're offering refreshments and a little relaxation amid the commotion of Cannes: https://okt.to/w6k8Uu Space is limited, so register soon!

Supply path optimization gets a lot of attention every time there's a damning new report on ad fraud, MFA site proliferation, or brand safety failures. But too often, the urgency fades. Learn why leading advertisers never let SPO fall off the priority list: https://okt.to/RIuHxV #Programmatic #SPO

We’re thrilled to announce our integration with DAX United States, bringing premium audio inventory to political advertisers in the same single platform that combines all major channels, workflows, reporting and more: https://okt.to/dQMIq2