AudiencePlus (acquired by TechnologyAdvice)

Excited to share that The Juice (acquired by TechnologyAdvice) and AudiencePlus (acquired by TechnologyAdvice) communities have been acquired by TechnologyAdvice. Our newsletter is now Selling Signals powered by the TA team. You’ll still see the freshest content from top experts and solutions providers, but they’ll be giving you more practical, cross-functional insights from leaders across the space. Each edition brings together sales and marketing perspectives that show you what to do and how to align on both sides. When we started this journey, the goal was simple: help GTM leaders cut through the noise and find the freshest, highest-quality content out there. Thank you to all of our customers who have been a part of growing our community and contributing high-quality content to the broader GTM ecosystem. Read more about the announcement and acquisition in the comments.

Brand positioning doesn’t have to feel like throwing spaghetti at the wall to see what sticks 🍝 SmokeLadder just launched a data-driven tool that scores your positioning on 24 brutal-but-fair points. Think of it as a report card for your brand. If your positioning sounds like “blah blah, best in class,” maybe it’s time to let the data do the talking. https://lnkd.in/gpqayqKe

GAHH! Do we know about a 100 companies who could benefit from the knowledge that Map & Fire is putting out here 😩 Stop hiding behind vague positioning statements. Map & Fire’s 10-point guide forces you to get clear or get lost. It’s brutal, it’s honest, and it works. See if your brand can survive the checklist ➕ https://lnkd.in/giKRHDnx

The GTM problem isn’t your tools. It’s how they (don’t) work together. This new piece from LeanData breaks down a smarter way forward: Intelligent GTM Orchestration: aligning people, processes, and platforms around the buyer journey to turn chaos into coordinated growth. Here's what you'll get into 👀 ➕ Why misalignment is costing you revenue ➕ The 3 stages of the GTM Orchestration Maturity Model ➕ How to build a scalable, buyer-centric motion https://lnkd.in/gSiMqXdN

Everyone says they “measure marketing impact.” Most are just tracking vanity metrics and calling it a day. Siteimprove’s latest lil number lays it out: growth impact marketing analytics is about connecting the dots between your campaigns and actual revenue—not just reporting on wishful thinking. Yes, we went there. 🔥 Inside: ➕ How to spot when your analytics are lying to you ➕ Why business outcomes should be your north star ➕ The mindset shift from “reporting” to “decision-making” If you’re tired of dashboards that look impressive but can’t prove ROI, this is your wake-up call. https://lnkd.in/giFyCvET

You don’t need a CRM that does everything. You need one that does what you need. Insightly CRM by Unbounce new report shows why right-sizing your CRM is the smartest move for growth-focused teams. Don't get any ideas with this btw. It’s not about packing on features—it’s about adoption, ease of use, and integrations that actually matter. https://lnkd.in/d3zGzfVz

Here’s a fact: You can’t hack your way around bad fundamentals. AI and growth tricks are useless without a strong base. Elizabeth Irvine from Siteimprove joins The Content Cocktail Hour to remind us why SEO, killer content, and knowing your audience are non-negotiables — especially when you want to scale. 🎧 https://lnkd.in/g2bAwAQC

The last session of Compose.ly's AI + SEO series is coming up 👀 And if you care about how your content actually performs in AI search, you don’t want to miss it. They've talked strategy. They've talked tools. Now they're closing it out with real-world application. 🗓 July 30th at 1pm ET 🎙 Featuring Chi Whitley, Organic Marketing Manager at Ownwell He will walk through case studies of brands evolving their SEO to match the AI-driven landscape—what’s working, what’s not, and how to build content that ranks and slaps. ➕ Save your seat: https://lnkd.in/g-giv8S7

Most B2B personalization is just glorified mail merge. “Hi [First Name], I saw you work at [Company Name]…” Cool. So do 1,000 other people in your database. 🥱 That’s why we liked this piece from Webflow: 👉 Smart B2B Personalization It gets into what actual personalization looks like, contextual, relevant, buyer-led, and why B2B brands need to move beyond the bare minimum. A few good reminders in here: ➕ Personalization ≠ personalization tokens ➕ Design and UX are part of the experience ➕ Speed and usefulness still win https://lnkd.in/g4MCRQnn

Ever opened your CRM and thought: “Why is this so damn complicated?” It ain't just you. Turns out, most companies outgrow their CRM, or were never set up with the right one to begin with. Loved digging into this new report from Insightly CRM by Unbounce 👏 It breaks down what happens when your CRM becomes a bottleneck (instead of a backbone), and how teams are finally waking up to fix it. Juicy highlights: ➕ 40% of companies say their CRM slows them down ➕ 1 in 3 are stuck with something they overbought ➕ Simplicity and usability now rank higher than features 👉 https://lnkd.in/ghEkDRM2