Arrae

What a week for Arrae! 🥂 We just wrapped up our TikTok Shop Spotlight Week, and the energy was unmatched. It’s been a whirlwind of content, community, and growth. While we saw amazing engagement across our entire line, our Clear Protein+ continues to be the undisputed standout. It’s been a staple for our community since last year, but seeing it take center stage this week reminded us why it’s a category leader. One of the biggest highlights was hosting an intimate backyard dinner with some of our TikTok Shop creator community. We spent the evening together making homemade pizzas and diving deep into content strategy for Spotlight Week. Building real, offline connections with the creators who champion our brand online is at the heart of what we do. We’re so grateful to the TikTok Shop team and our incredible creators for making last week a success! 🤍

A huge thank you to Vogue Business for featuring Arrae in the latest Beauty Trend Tracker. 🤍 "The presence of Arrae among top-growing brands points towards a trend in natural remedies or supplements for stress management and hormonal balance, in another holistic approach to health." - Vogue Business This quote perfectly captures the essence of what we're striving for at Arrae: to empower women with natural, effective solutions for their holistic health. We're proud to be recognized as a leading force in the wellness space, driving innovation in supplements that truly make a difference in women's lives. #Arrae #WellnessBrand #HormonalBalance #StressManagement #HolisticHealth #NaturalRemedies #SupplementSpace #Innovation #VogueBusiness

We are incredibly proud to share that our co-founder, Siffat Haider, has been named to Inc. Magazine Female Founders 500 for 2026! To see Siff recognized alongside some of the most innovative and resilient women in business today is a true honor. Happy Women’s History Month to all the founders, builders, and dreamers making their mark. 🫶✨ #Inc500 #FemaleFounders500 #WomensHistoryMonth #Entrepreneurship #WomenInBusiness

We are thrilled to share that our Co-Founder, Siffat Haider, has been featured in Forbes! The article dives deep into how we’ve scaled to a nine-figure brand with just ten hero products, and how we’re continuing to pursue a high-growth, multi-year retail expansion strategy designed to drive market share through 2026 – and beyond. This recognition is a testament to the hard work of our entire team and our commitment to women’s health and wellness. Read the full feature here: https://lnkd.in/gkhcBWPA

To celebrate the launch of our newest innovation, Inositol, we co-hosted an intimate evening with the REVOLVE and FWRD teams during New York Fashion Week at the iconic Zero Bond. Looking around a room filled with the founders, creators, and tastemakers who have shaped this industry was a powerful reminder of how far Arrae has come. A massive thank you to the REVOLVE & FWRD teams for believing in our vision to bridge the gap between science-backed wellness and the high-fashion world. It was truly an unforgettable evening of connection, celebration, and shared vision. 🤍

For the second year in a row, we returned to the iconic Mercer Hotel to host Maison Arrae—our sanctuary in the middle of the New York Fashion Week whirlwind. 🗽 This residency was particularly significant as it served as the backdrop for the official launch of Inositol, our newest innovation for hormonal and metabolic balance. At Arrae, we believe that brand equity isn't just built through a screen; it’s built through community, experience, and the company you keep. A special thank you to our incredible partners who helped bring this vision to life: The Experience: Huge thanks to Dr. Barbara Sturm, Kosas, and T3 Micro Inc for your partnership in creating a stunning wellness environment. The Curation: Our guests walked away with the dreamiest gift bags featuring a few of our favorite brands: SALT & STONE, Cyklar, Heaven Mayhem, Stoney Clover Lane, and slip®. Thank you to everyone who stepped into our world last week. We’re just getting started. 🚀

JUST LAUNCHED: arrae Inositol ✨ Today, arrae officially launched Inositol: a high-potency 40:1 breakthrough blend designed to make hormonal balance effortless. As a brand, our goal has always been to create solutions that work for the modern woman. Inositol is often called the "core nutrient" for women’s health, yet it’s rarely accessible in a format that people actually enjoy taking. We decided to change the experience entirely. We’ve delivered our 40:1 ratio in a delicious, vanilla-flavored pixie stick that actually tastes like a treat. This campaign is extra special because it features our "Hormonal Fairy Hotmothers"—three incredible women selected directly from our own community to help us bring this vision to life. At arrae, we don't just formulate for our community; we build with them. 🤍 From balancing metabolism and energy to supporting cycle rhythm and mood, the future of hormonal steadiness is here. Shop the launch: https://lnkd.in/gp89faJF

We are thrilled to see TONE featured in Harper's Bazaar as a top favorite in the world of creatine. For a long time, creatine was marketed almost exclusively to men. But as the science in the Harper’s feature highlights, women actually produce 20-80% less natural creatine than men. Creatine is a powerhouse for: - Brain Health: Sharpening focus and clearing the "mental fog." - Hormonal Support: Assisting with energy and mood as we age. - Lean Strength: Maintaining muscle and bone density without the "bulk." Unlike traditional powders that often cause puffiness, our TONE creatine gummies were formulated to be completely bloat-free, so you get all the benefits with none of the side effects. Thank you to the Harper’s Bazaar team for recognizing TONE as a must-have for women’s longevity. Read the full article here: https://lnkd.in/gv9NpfGh

Vogue said it best: Protein is the ultimate beauty and wellness staple. Protein is the building block for skin, hair, and metabolic health, but finding a clean, high-quality source that actually tastes good is a challenge. That’s why we created Clear Protein+, which delivers: - 15g of grass-fed whey protein - Collagen peptides - Essential electrolytes ...all in a refreshing Raspberry Yuzu stick pack. We are thrilled to be listed as one of Vogue’s favorite protein options to help you hit your goals and glow from the inside out. Read the full article here: https://lnkd.in/gj_yVfRZ ✨

It’s an honor to see our very first product, Bloat, featured in Vogue as “The Best Bloating Supplements for Smooth, Easy Digestion” We built Arrae with the goal to create natural solutions that actually work, and we are so grateful for the recognition. A huge thank you to the Vogue Beauty team for the inclusion. Read the full article here: https://lnkd.in/eqcd-88N #Vogue #Arrae #HealthAndWellness #Startups