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In my conversation with Benjamin Shapiro on the MarTech Podcast, we dove deep into why digital out-of-home advertising is having such a powerful moment right now. I've been thinking a lot about how fragmented our marketing has become. We're all chasing audiences across dozens of digital channels, but we're missing something fundamental: the power of being unavoidable. Digital out-of-home brings back that "TV moment" from 20 or 30 years ago. When someone walks past a digital billboard or rides an elevator with a screen, they can't scroll past it or close the tab. It's right there in front of their face. What really excites me is the environmental context. We're not just targeting audiences anymore, we're placing ads where consumers can immediately act on what they see. Think about a coffee ad in a subway station or a lunch promotion near office buildings. Here's my advice to marketers: forget your brand guidelines for DOOH creative. Do your biggest, most explosive, eye-catching thing you can possibly think of. That's what gets attention and drives results. The days of single-channel activation are dead. The more channels you layer in, the higher buyer intent climbs. Full episode drops next week. #DigitalOutOfHome #MarTech #Advertising #CustomerGrowth #Marketing Check out the sizzle reel ahead of the full launch next week! AdRoll MarTech