Targeting
Targeting
Precision
Breadth
Scalability
PrivacyPower deeper personalization with differentiative machine learning, predictive targeting, and propensity models.
Use AI insights to identify deeper personalization opportunities by matching every variation to its most relevant audience
Auto-match content variations to customer's AI-enhanced affinity profiles
Target customers based on consumer spend insights in their geographies, powered by Mastercard’s proprietary models
Access a robust capability set of real-time, behavioral, contextual, and event-based targeting options.
Capture customer’s attention with experiences that adapt to real-time user behavior
Drive conversions with Social Proof and Real-Time Messaging
Reach customers at critical moments at any point in their journey with event-based triggered messages
Easily scale personalization across channels and teams with a flexible, unified, agnostic architecture.
Seamlessly personalize the entire customer journey, not just individual touchpoints
Extend personalization to any channel and unify disparate teams within the same system and workflow
Take campaigns from concept to execution with proven playbooks and out of the box templatesPut customers first with tools and templates that prioritize privacy.
Deliver self-segmentation experiences out of the box with Zero-Party Data templates
Automatically adhere to No Consent, No Cookies
Personalize with confidence - Experience OS is certified and accredited for full-regulatory compliance
Change any static content element such as hero banners, calls-to-action buttons, promotional areas, product listing pages and more, and tailor it to each user or segment, optimized for maximum performance.
Dynamically restructure any page layout or element. Automatically rearrange the grid, menu items, and categories to deliver customized layouts according to each visitor’s preferences.
Route traffic and adapt to changing preferences in real-time with Affinity Allocation. Create campaigns personalized by affinity to deliver relevant content and product.
Tap into user affinities, context, and real-time intent and improve revenue with powerful, journey-aware content and product recommendations across web, mobile apps, email, and ads. More on Recommendation Engine.
Test every single element of content within your website, mobile app, or email, and let Dynamic Yield’s decisioning engine maximize performance and results for your most important KPIs.
Let machine learning algorithms dynamically select the most relevant content for each user in carousels, multi-item banners, and more, by syncing your personalization campaigns with fresh data feeds and creative libraries.
Go beyond client-side deployment and run personalization on the server-side. Test, optimize, and personalize the entire experience, from algorithms to complete website re-brands.
Dynamic Yield’s powerful APIs and SDKs deliver the entire breadth of personalization at every single digital channel and customer touchpoint. Explore our Personalization APIs.
Design personalization and experimentation campaigns with a visual “What You See Is What You Get” Editor without requiring help from designers or developers.
Whether you’re a marketer, product manager, merchandiser, or data scientist, Dynamic Yield’s consistent UI and streamlined workflow will transform your customer experience from vision to reality.
Dynamic Yield’s open and flexible operating system integrates with the leading marketing platforms to help you maximize the power of personalization. Explore all integrations.
HRS drives a double digit uplift in ARPU with precise targeting
Read HRS case study →
Sky drives 140% uplift from recently-lapsed subscribers with personalized limited-time offers
Read Sky case study →
Electrolux achieves a 16% uplift in D2C revenue with personalization across 21 markets and 16 languages
Read Electrolux case study →
e.l.f. Cosmetics realizes 17.6% increase in CR by personalizing the menu based on users’ past shopping behavior
Read elf case study →
