CHANEL J12 BOAT RACE Oxford and Cambridge

DEFYING TIME AND TIDES

As the first Title Sponsor and Official Timekeeper of The Boat Race, CHANEL J12 is proud to reaffirm its partnership with the legendary rowing event. Held annually since 1829, The Boat Race brings together the prestigious universities of Oxford and Cambridge to compete on London’s Thames River

A CELEBRATION OF THE VALUES OF SPORTSMANSHIP AND EXCELLENCE SHARED BY THE HOUSE

The flawless synchronicity of the rowers, moving as one, echoes the craftsmanship behind the iconic J12 watch. On the water as within the Manufacture, impeccable balance and precision reflect the same story: teamwork in the service of perfection. Inspired by racing yachts and designed to withstand every test, the J12 embodies this drive to overcome challenges.

SPORT: A TIMELESS LANGUAGE FOR CHANEL

Gabrielle Chanel’s connection to England is rooted in her discovery of outdoor sports, which she enjoyed alongside the Duke of Westminster in the 1920s. Life in the open air, the rigor of British tailoring and the freedom inherent in these activities led her to establish a new way of dressing. For Mademoiselle, sport became a language of style, where movement defined elegance.