Set up your device with ease and learn how to make the most of it.

After you buy directly from Apple, we’ll invite you to access our free online Personal Setup sessions. You’ll be able to connect one-to-one with a Specialist, on demand anytime during business hours.

Set up your device and seamlessly transfer your data.

Whether you’re upgrading or making the switch to Apple, we’re here to make getting started easy. We’ll help you get set up and transfer photos, messages and more from your current device to your new one.

Discover what your new device can do.

Customize your settings and dive into our apps and tools with an expert. If you’re a new subscriber, we can help you redeem free trial offers for original TV shows, games, workouts and more.

Get access to expert help.

Explore your device’s features, ask relevant questions and even prepare your old device for trade-in. You’ll get all the info from our Specialists, the people who know our products best.