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The Wayback Machine - https://web.archive.org/web/20230628190352/https://advertising.amazon.com/

Amazon Ads

You work hard. So do our ads.

Hundreds of millions of customers shop on Amazon for everything—from everyday essentials to luxury items. Help your clients engage shoppers and drive product sales with our ads.

Learn more

Amazon Ads

Ads that work as hard as you do

We know that growing your business can be daunting at times. Now, you don't have to do it alone. Our products and solutions can help you meet audiences where they shop, read, listen, and watch.

Learn more

Amazon Ads

Ads that work as hard as you do

We know that growing your business can be daunting at times. Now, you don't have to do it alone. Our products and solutions can help you meet audiences where they shop, read, listen, and watch.

Learn more

Amazon Ads

Ads that work as hard as you do

We know that growing your business can be daunting at times. Now, you don't have to do it alone. Our products and solutions can help you meet audiences where they shop, read, listen, and watch.

Learn more

Amazon Ads

Ads that work as hard as you do

We know that growing your business can be daunting at times. Now, you don't have to do it alone. Our products and solutions can help you meet audiences where they shop, read, listen, and watch.

Learn more

The future is a click away

Dive into our collection of insights, courses, and announcements that will set you on the path to success.

women smiling
About us

Learn how Amazon Ads helps brands design advertising experiences that delight customers and deliver results.

What's new

As the Amazon Ads suite of offerings continues to grow, stay on top of our newest ad solutions.

Insights

Take a deep dive into our courses, case studies, guides, and research to enhance your advertising strategy.

woman eating popcorn and smiling
Blog

Understand the latest trends in advertising today through nuanced reporting, in-depth profiles, industry analyses, and Q&As with business leaders.

woman eating popcorn and smiling
Webinars

Join our free webinars to learn how to best use Amazon Ads. Can't make the live sessions? Watch on demand and learn at your own pace.

woman eating popcorn and smiling
Learning console

Want to help grow your business? Browse our library of free courses for all levels of advertisers.

Resources

Unparalleled reach across our channels

Learn how Amazon Ads can help your clients seamlessly extend reach to where their audiences spend their time.

Let's begin

Resources

Unparalleled reach across our channels

Learn how Amazon Ads can help your brand seamlessly extend reach to where your audience spends their time.

Let's begin

Success comes in all sizes

See how small businesses have leveraged Amazon Ads to drive results

Get set for success with Sponsored Brands

Explore the advertising strategy that enabled Nature’s Path to increase awareness and consideration.

Find new customers with Sponsored Brands

Time Timer gained 2 million new-to-brand views with creative ads. Read this article to understand how.

Take control of your brand with sponsored ads

Learn how Vitasei expanded their sponsored ads strategy and exceeded growth benchmarks.

Make your ads work for you

Discover strategies and solutions to help take your advertising to the next level

illustration of a man typing on laptop

Optimize campaigns for China sellers

Amazon Ads recently launched a high-quality Chinese-language 1-to-1 ad optimization service, exclusively for China-based sellers. Now, based on your needs and account type, Amazon Ads experts can provide individual support to sellers in China.

illustration of a woman with books at a table

Launch new products with confidence

Flexible Amazon Ads solutions enable advertisers to connect new products and brands with audiences. Want to get best practices for starting an ad campaign with optimization and insights? Learn from our guide on new-product advertising.

Success comes in all sizes

See how small businesses have leveraged Amazon Ads to drive results

Get set for success with Sponsored Brands

Explore the advertising strategy that enabled Nature’s Path to increase awareness and consideration.

Find new customers with Sponsored Brands

Time Timer gained 2 million new-to-brand views with creative ads. Read this article to understand how.

Take control of your brand with sponsored ads

Learn how Vitasei expanded their sponsored ads strategy and exceeded growth benchmarks.

Real campaigns with real results

See how brands have put our suite of solutions to use in their advertising.

How nutribullet gained valuable insights by thinking creatively

With Streaming TV ads, nutribullet grew brand consideration with their customers.

Beekeeper’s Naturals cost-effectively reached new shoppers with their expanded advertising strategy

Learn how the right marketing mix can help build your brand.

Tostitos and Amazon Ads created a successful campaign with America’s Test Kitchen

Explore how the Tostitos created an innovative campaign that resonated with their audience across multiple touchpoints.

Real campaigns with real results

See how brands have put our suite of solutions to use in their advertising.

How nutribullet gained valuable insights by thinking creatively

With Streaming TV ads, nutribullet grew brand consideration with their customers.

Beekeeper’s Naturals cost-effectively reached new shoppers with their expanded advertising strategy

Learn how the right marketing mix can help build your brand

Tostitos and Amazon Ads created a successful campaign with America’s Test Kitchen

Explore how the Tostitos created an innovative campaign that resonated with their audience across multiple touchpoints.

cannes, france

Resources

Start your advertising journey

Beginning can be tricky. That's why we've put together 4 simple questions to help kickstart your advertising campaigns.

Get started
cannes, france

Resources

Start your advertising journey

Beginning can be tricky. That's why we've put together 4 simple questions to help kickstart your advertising campaigns.

Get started

Guide

You have a story to tell.
Let’s find your readers.

Explore how to better optimize your book advertising campaigns

In this guide, we walk you through how to read your book advertising reports to help shoppers find your titles.

Let's begin
cannes, france

Resources

What's next for your clients?

Take our short questionnaire for product recommendations tailored to your goals.

Get started
cannes, france

Resources

What's next for your brand?

Take our short questionnaire for product recommendations tailored to your goals.

Get started

Back to basics

Explore these helpful small business guides and resources.

New to marketing your small business? Here’s what you need to know.

Dive into our library of case studies, learnings, and announcements to get started on your marketing journey.

Understand the foundations of digital advertising

This learning plan will introduce you to the basics of digital advertising, including how a digital ad is created and displayed to shoppers.

5 steps to setting up a Sponsored Brands campaign

Read this guide to learn the five steps to set up your first Sponsored Brands campaign.

Back to basics

Explore these helpful small business guides and resources.

New to marketing your small business? Here’s what you need to know.

Dive into our library of case studies, learnings, and announcements to get started on your marketing journey.

Understand the foundations of digital advertising

This learning plan will introduce you to the basics of digital advertising, including how a digital ad is created and displayed to shoppers.

5 steps to setting up a Sponsored Brands campaign

Read this guide to learn the five steps to set up your first Sponsored Brands campaign.

Attract readers. Build fans. Sell books.

Get started with these helpful guides and resources.

Amazon Ads best practices for authors

Here are our tips for authors who want to get started with Amazon Ads.

Help your books stand out with Sponsored Brands

In this webinar, we’ll show how Sponsored Brands campaigns can help you promote your books to a wide, relevant audience and inspire reader loyalty.

How book advertisers can engage readers with lockscreen ads

Learn how you can connect with customers interested in books like yours.

Education and inspiration

Product announcements icon
About us

Learn how Amazon Ads helps brands design advertising experiences that delight customers and deliver results.

Product announcements icon
What's new

As the Amazon Ads suite of offerings continues to grow, stay on top of our newest ad solutions.

Insights icon
Insights

Take a deep dive into our courses, case studies, guides, and research to enhance your advertising strategy.

Blog icon
Blog

Understand the latest trends in advertising today through nuanced reporting, in-depth profiles, industry analyses, and Q&As with business leaders.

webinar icon
Webinars

Join our free webinars to learn how to best use Amazon Ads. Can't make the live sessions? Watch on demand and learn at your own pace.

Learning console icon
Learning console

Want to help grow your business? Browse our library of free courses for all levels of advertisers.

Amazon Ads FAQ

Welcome to Amazon Ads. To help you get started, we've answered some of the most frequently asked questions from newcomers.

What is Amazon Ads?

Amazon Ads offers a range of products and information to help you achieve your advertising goals, for registered sellers, vendors, book vendors, Kindle Direct Publishing (KDP) authors, app developers, and/or agencies (refer to each product's page for eligibility criteria). With our insights, reach, and premium entertainment properties from music to streaming, you can connect with the right audiences in the right places, both on and off Amazon.

How does Amazon Ads work?

To get started with self-service advertising products, including Sponsored Products, Sponsored Brands, Sponsored Display, and Stores, visit the Register page and choose one of the options to enroll.

Display ads, video ads, and ads that run through the Amazon DSP can be managed independently or with an Amazon Ads account executive.

How do you sell books with Amazon Ads?

With hundreds of millions of worldwide active customer accounts, Amazon is a place for readers to discover, purchase, and read books. Amazon Ads offers book marketing solutions that can help you reach all different types of book buyers wherever they are in their purchasing journey, from brand awareness through to sale. Learn more about advertising books.

How much do Amazon Ads solutions cost?
  • Sponsored Products, Sponsored Brands, and Sponsored Display are cost-per-click ads, meaning you pay only when customers click your ad, and you control your campaign budget.
  • The cost of display ad and video ad campaigns can vary depending on format and placement.
  • Audio ads are sold on a cost-per-mille basis.
  • Advertising through a managed-service option with an Amazon Ads account executive (display ads, video ads, and ads that are run through the Amazon DSP) typically require a minimum spend of $50,000 (USD).
  • You can create a Store for free.
What kind of reports are available to help measure my return on investment?

Our reporting and measurement solutions help all advertisers—from start-ups to leading advertising agencies and established brands—accurately measure the impact of advertising and make it easy to plan, optimize, and measure marketing strategies.

How do you optimize ads on Amazon?

Amazon Ads can help you optimize your campaigns and achieve advertising success. Find out more about our ad products, read our blog, take learning console courses, and dive deep in our insights library.

Amazon Ads FAQ

Welcome to Amazon Ads. To help you get started, we've answered some of the most frequently asked questions from newcomers.

What is Amazon Ads?

Amazon Ads offers a range of products and information to help you achieve your advertising goals, for registered sellers, vendors, book vendors, Kindle Direct Publishing (KDP) authors, app developers, and/or agencies (refer to each product's page for eligibility criteria). With our insights, reach, and premium entertainment properties from music to streaming, you can connect with the right audiences in the right places, both on and off Amazon.

How does Amazon Ads work?

To get started with self-service advertising products, including Sponsored Products, Sponsored Brands, Sponsored Display, and Stores, visit the Register page and choose one of the options to enroll.

Display ads, video ads, and ads that run through the Amazon DSP can be managed independently or with an Amazon Ads account executive.

How much do Amazon Ads solutions cost?
  • Sponsored Products, Sponsored Brands, and Sponsored Display are cost-per-click ads, meaning you pay only when customers click your ad, and you control your campaign budget.
  • The cost of display ad and video ad campaigns can vary depending on format and placement.
  • Audio ads are sold on a cost-per-mille basis.
  • Advertising through a managed-service option with an Amazon Ads account executive (display ads, video ads, and ads that are run through the Amazon DSP) typically require a minimum spend of $50,000 (USD).
  • You can create a Store for free.
What kind of reports are available to help measure my return on investment?

Our reporting and measurement solutions help all advertisers—from start-ups to leading advertising agencies and established brands—accurately measure the impact of advertising and make it easy to plan, optimize, and measure marketing strategies.

How do you optimize ads on Amazon?

Amazon Ads can help you optimize your campaigns and achieve advertising success. Find out more about our ad products, read our blog, take learning console courses, and dive deep in our insights library.

How do you sell books with Amazon Ads?

With hundreds of millions of worldwide active customer accounts, Amazon is a place for readers to discover, purchase, and read books. Amazon Ads offers book marketing solutions that can help you reach all different types of book buyers wherever they are in their purchasing journey, from brand awareness through to sale. Learn more about advertising books.