Google Play Apps & Games – Medium

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Tips, trends, and industry thoughts for app & game developers building businesses on Google Play.

Converting to an in-app purchases led revenue model

Converting to an in-app purchases led revenue model

Discover the 3-step strategy BitMango used to diversify its revenue streams

Apr 21

Demystifying Chinese languages in the app world

Demystifying Chinese languages in the app world

Countries and territories where they speak and read Chinese represent a significant opportunity for your apps and games. However, it’s not…

Apr 20

Supercharge your mobile games business with Firebase

Supercharge your mobile games business with Firebase

Mobile games have evolved rapidly in recent years. Player expectations have increased along with this evolution. Players now demand games…

Rogers Reichert

Mar 29

Seamless multi-platform app development with Flutter

Seamless multi-platform app development with Flutter

Discover how Flutter supports creating beautiful experiences on any device.

Google Play Apps & Games Team

Mar 25

Google Play subscriptions boost engagement for games

Google Play subscriptions boost engagement for games

Learn how Japanese game developers find success introducing a subscription business model to ensure regular revenue and boost engagement.

Mar 19

Implementing the 4 UX design principles

Implementing the 4 UX design principles

Explore ways to deliver apps that enhance digital wellbeing through the real world example of selfie filters — part 3 of 3 of our…

Google Play Apps & Games Team

Mar 17

UX tips to optimize in-app purchases in games

UX tips to optimize in-app purchases in games

etermax shows how simple improvements can help drive revenue

Google Play Apps & Games Team

Mar 12

Collaborating with local payment partners to drive awareness and conversion

Collaborating with local payment partners to drive awareness and conversion

Driving payer conversion in India and Southeast Asia — part 1 of 4

Mar 10

From PC to mobile: Lessons in expanding to multi-platform gaming

From PC to mobile: Lessons in expanding to multi-platform gaming

Riot Games provide key insights into going from PC to mobile — part of the Apps, Games, & Insights podcast

Feb 23

4 UX principles that put people-first

4 UX principles that put people-first

Explore ways to deliver apps that enhance digital wellbeing and learn more about how these design principles can help in practice — part 2…

Google Play Apps & Games Team

Feb 12

Optimize App Retention with the Hooked Model

Optimize App Retention with the Hooked Model

Nir Eyal explores how applying the hook model to apps could drive retention by fostering positive habits — part of the Apps, Games, &…

Feb 8

Accelerating app development with Flutter

Accelerating app development with Flutter

Learn how eBay Motors created a quality app using Flutter — part of the Apps, Games, & Insights podcast

Feb 4

How developers can support user wellbeing

How developers can support user wellbeing

Introducing UX design principles to identify and build for digital wellbeing

Google Play Apps & Games Team

Jan 29

Tips for building a quality app with Firebase

Tips for building a quality app with Firebase

Deliveroo provides insights into delivering quality apps experiences — part of the Apps, Games, & Insights podcast

Jan 21

Succeeding in 4x strategy games

Succeeding in 4x strategy games

Discover how to find success with 4x strategy games from Scopely, creator of Star Trek™ Fleet Command, and our own Google Play expert —…

Jan 6

Make your app shine on Google Play

Make your app shine on Google Play

3 of 3 — Monetize to win and grow to expand your app footprint

Dec 18, 2020

Developing for equality and building inclusive apps

Developing for equality and building inclusive apps

How to foster inclusivity in apps to reflect humanity’s diversity — part of the Apps, Games, & Insights podcast

Dec 17, 2020

Churn: acting before it’s too late

Churn: acting before it’s too late

Tactics for establishing clear churn predictors based on Google Play’s research

Dec 1, 2020

Retention: How to set up an effective strategy

Retention: How to set up an effective strategy

Best practices around retaining users, based on Google Play’s research with app developer and experts.

Nov 23, 2020

The new normal: app based education and how to succeed in changing times

The new normal: app based education and how to succeed in changing times

Tips on flourishing during a time that is disrupting the delivery of all types of education — part of the Apps, Games, & Insights podcast.

Nov 19, 2020

Make your app shine on Google Play

Make your app shine on Google Play

2 of 3 — Acquire and engage your target audience to build traction and gain more mindshare

Nov 5, 2020

Green Game Jam: environmentally conscious gaming

Green Game Jam: environmentally conscious gaming

How 11 rival game studios rallied 250 million game players using green activations in their games.

Oct 15, 2020

Pre-launch testing for mobile games: tools and best practices on Google Play

Pre-launch testing for mobile games: tools and best practices on Google Play

A guide to Google Play’s pre-launch tools

Francesco Crovetto

Oct 9, 2020

Make your app shine on Google Play

Make your app shine on Google Play

1 of 3 — Design and build apps to turn that “back of the napkin” idea into a product that delights users

Oct 5, 2020

Demystifying the new Play In-App Review API

Demystifying the new Play In-App Review API

Clarifying the Whys & Hows of the Android In-App Review API

Sep 14, 2020

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