The Wayback Machine - https://web.archive.org/web/20210504210440/https://medium.com/@johnspaceape

How 11 rival game studios rallied 250 million game players using green activations in their games.

This year, Space Ape Game brought together 11 rival game studios to encourage 250 million players to do something practical about caring for the environment.

How the story began

Around this time last year, we decided Space Ape should start taking responsibility for its part in the climate crisis. We put together a small team and committed to take our studio carbon negative by offsetting double our emissions, as well as those produced by playing our games, and reducing our carbon footprint by 10 per cent.

We shared those commitments publicly at the UN Climate Action Summit in September 2019. Space Ape also became…

John Earner

Co-Founder & CEO of Space Ape Games

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