ARKit lets you seamlessly blend realistic virtual objects with the real world, so you can take your apps beyond the screen. Use these resources to learn how to clearly indicate when the user enters AR, show users what to expect from your AR experiences with app previews, and build Face Tracking support for iPhone X.

Interface Design
Provide an intuitive initialization process within your app to clearly indicate when the user enters AR.
Read the Human Interface Guidelines.

App Previews
Create short videos of your AR app experience for your App Store product page. Since app previews autoplay on the App Store on iOS 11, they're key in helping users discover and learn about your app.
Read Creating App Previews for AR Apps.

Face Tracking
Learn how to detect the position, topology, and expression of a user's face, use facial expressions to drive a 3D character, and more with the TrueDepth camera on iPhone X.
Watch Face Tracking with ARKit.

iPhone X features the stunning 5.8-inch Super Retina display, enabling even more immersive app experiences. Start testing your apps now to make sure they are ready to take advantage of the Super Retina display by respecting safe areas, supporting adaptive layouts, and more.

Learn about updating apps for iPhone X.

Now it’s quicker and easier for users to see your app's rating, with just one summary rating that displays on your product page. This summary rating is based on ratings of your app's current version as of September 19 (Pacific Time), and is specific to each territory on the App Store. New ratings will continue to count towards this summary, and you can choose to reset your summary rating when you release a new version of your app. Customer reviews for all versions of your app will continue to display on your product page.

Learn about Ratings, Reviews, and Responses.

The App Store has grown beyond anything we could have ever imagined. And now, with daily stories by our editors, a dedicated Games tab, lists for all kinds of apps, and much more, this beautiful new design provides an amazing place to highlight your incredible work — and help customers discover new apps and games.

Share Your Presence
Join us in celebrating your app on the new App Store by promoting your updated product page. Simply download the marketing toolkit and share your app or game with the world.

Download the marketing toolkit.

The App Store Review Guidelines have been updated. We review all apps submitted to the App Store in an effort to determine whether they are reliable, perform as expected, and are free of offensive material. As you plan and develop your app, make sure to use these updated guidelines.

Read the App Store Review Guidelines.

You can now submit your apps that take advantage of exciting new features available in the next release of macOS, iOS, watchOS, and tvOS. Build your apps using Xcode 9 GM seed, test with the latest releases of macOS High Sierra, iOS 11, watchOS 4, tvOS 11, and submit them for review.

Download GM seeds.

The all-new App Store on iOS 11 provides more opportunities to showcase your content with subtitles, promotional text, additional app previews that you can localize, and up to 20 promoted in-app purchases.

Learn about preparing your apps.

iPhone X features an all-screen Super Retina display for more immersive app experiences and Face ID, a secure new way to unlock, authenticate, and pay. The TrueDepth camera works with ARKit, and the A11 Bionic chip is designed for Core ML and Metal 2.

Learn about developing for iPhone X.

With cellular, your apps can connect everywhere and anytime, even when not connected to an iPhone or Wi-Fi. Health and fitness apps can also take advantage of the barometric altimeter to display altitude changes and get improved accuracy for workout metrics from HealthKit.

Learn about developing for watchOS.

Now your tvOS apps can deliver amazing cinematic video experiences and stunning picture quality by taking advantage of 4K resolution, Dolby Vision, and HDR10. And with the new Siri remote, you now have three-axis gyro data available to create even more engaging gaming and interactive experiences.

Learn about developing for tvOS.

Design intuitive augmented reality experiences for iOS using the best practices now available in the Human Interface Guidelines, and explore new sample code for ARKit. We can’t wait for your apps to be available to hundreds of millions of people with the launch of iOS 11 this fall. If you’re working on creating an amazing experience with ARKit and would like to share it with us, let us know.

Learn more about ARKit.

With iOS 11, users can browse in-app purchases directly on the App Store and start a purchase even before downloading your app. During the iOS 11 beta period, promoted in-app purchases are displayed on the App Store without the ability to buy. Starting this fall, your app must handle App Store transactions of promoted in-app purchases in order for your in-app purchases to be displayed on the App Store. Once the GM version of Xcode 9 is released, simply implement the new delegate method within SKPaymentTransactionObserver, rebuild your app, and submit for review. You can also customize which promoted in-app purchases a user sees on a specific device with the SKProductStorePromotionController API.

Learn more about promoted in-app purchases.

Now you can gain even more valuable feedback by inviting up to 10,000 users to beta test your apps before you release them on the App Store. TestFlight makes it simple to invite testers using just their email address and lets testers quickly provide feedback within the TestFlight app.

Learn more about TestFlight.

Now you can receive server notifications of key events and get enhanced receipts with real-time information about the status of auto-renewable subscriptions. You can use this information to resolve billing issues and engage customers by displaying relevant messaging.

Learn more about server notifications for subscriptions.

Now you can let your customer support experts respond to reviews on the App Store. Simply assign them the Customer Support role in iTunes Connect, and they’ll get access to everything they need to respond to reviews.

Learn more about the new role.

Take advantage of transcripts to quickly discover and share information presented in WWDC 2017 videos. You can search by keyword, see all instances where the keyword is mentioned in the video, go straight to the time it was mentioned, and even share a link to that specific time.

Watch session videos.

At WWDC 2017, we announced new apps submitted to the Mac App Store must support 64-bit starting January 2018, and Mac app updates and existing apps must support 64-bit starting June 2018. If you distribute your apps outside the Mac App Store, we highly recommend distributing 64-bit binaries to make sure your users can continue to run your apps on future versions of macOS. macOS High Sierra will be the last macOS release to support 32-bit apps without compromise.

Learn more about distributing Mac apps.

As a reminder, new iOS apps and updates submitted to the App Store must support 64-bit. Support for 32-bit apps is not available in iOS 11 and all 32-bit apps previously installed on a user’s device will not launch. If you haven’t updated your app on the App Store to support 64-bit, we recommend submitting an update so your users can continue to run your apps on iOS 11, which will be in the hands of hundreds of millions of customers this fall.

Learn more about submitting apps.

The new App Store is now available to users of the iOS 11 public beta, and will be in the hands of hundreds of millions of users around the world this fall. Take advantage of more opportunities to showcase your content with subtitles, promotional text, additional app previews that you can localize, and up to 20 promoted in-app purchases. Learn how to make the most of your product page and enter your app’s new metadata in iTunes Connect today.

Learn more about entering your metadata.

The Apple Design Awards recognize state-of-the-art apps that reflect the very best in design, innovation, and technology on Apple platforms. Learn about these winning apps and the talented developers behind them.

See the winners.

The App Store Review Guidelines have been updated. We review all apps submitted to the App Store in an effort to determine whether they are reliable, perform as expected, and are free of offensive material. As you plan and develop your app, make sure to use these updated guidelines.

See the App Store Review Guidelines.

See the latest advancements in macOS, iOS, watchOS, and tvOS with over 100 sessions presented by Apple engineers at this year’s conference. We’re live streaming all sessions daily and posting videos and related sample code throughout the week.

Watch WWDC session videos.

Now you can bring intelligent features, such as face tracking, text detection, language identification, and much more into your apps with the new foundational machine learning technology that is used across Apple products. Core ML delivers blazingly fast performance with easy integration of machine learning models.

Learn more about Core ML.

iOS 11 introduces ARKit, a new framework that allows you to easily create unparalleled augmented reality experiences for iPhone and iPad. ARKit takes apps beyond the screen, freeing them to interact with the real world in entirely new ways.

Learn more about ARKit.

The App Store first launched nine years ago. And today, with over two million apps that transform the way we work, learn, and play, it’s the best app platform in the world. Now the App Store has been redesigned from the ground up to provide a beautiful place to showcase amazing apps and to help customers discover new favorites with the new Today tab, dedicated tabs for games and apps, a deeper product page experience, promoted in-app purchases, and enhanced search.

In addition, starting today you can release your iOS app update to a small audience for feedback before making it available to your entire user base. Your version update will become available to an increasing percentage of users who have automatic updates turned on.

Learn more about the all-new App Store.

You can now support Apple Pay for your customers in Italy, providing an easy and secure way for them to pay within your apps and websites with a single touch.

Learn more about Apple Pay.

In addition to WWDC, a variety of other exciting developer events will take place throughout the week in San Jose — and more have just been added. You can connect with a talented, international developer community, whether you’re attending the conference or visiting San Jose to experience these incredible events. Find out how you can be a part of this inspiring week.

Learn more about the events.

App Analytics in iTunes Connect now provides insight on where customers discover your app, including App Store browsing and search, within other apps, or on the web. With key metrics based on source types, you can see your top referring apps and websites, making it easier to optimize your marketing campaigns.

Learn more about App Analytics.

This new JavaScript-based API makes it easy to embed Live Photos on your websites. In addition to enabling Live Photos on iOS and macOS, you can now let users display their Live Photos on the web.

Learn more about Live Photos.

Starting April 25, 2017 at 10 a.m. PDT, Search Ads will be available on the App Store in the UK, Australia, and New Zealand, providing an efficient and easy way to promote your app at the top of relevant search results in more markets. Get started with your campaigns today.

Learn more about Search Ads.

TestFlight in iTunes Connect now provides multiple build support, enhanced group capabilities, and improved tester management—making it even easier to test your apps.

Multiple Builds
TestFlight now lets you distribute and test multiple builds at the same time, so testers can choose from a number of builds to test.

Groups
TestFlight groups have changed. You can now do more with them, like create groups of TestFlight users, and each group can test a different build. To get you started, we’ve added all of your existing external testers to the group “External Testers,” which you can edit at any time.

Tester Management
Testers can continue testing a build when it goes live on the App Store, minimizing disruptions. iTunes Connect users can also access all active builds, letting them seamlessly compare different builds and you can easily resend invitations to testers who have not yet accepted their invitation.

Learn more about TestFlight.

You can now support Apple Pay for your customers in Taiwan, providing an easy and secure way for them to pay within your apps and websites with a single touch.

Learn more about Apple Pay.

Now you can engage new and existing customers more easily with streamlined ratings and reviews capabilities.

In-App Ratings and Reviews
The new StoreKit API available on iOS 10.3 makes it easy for customers to provide App Store ratings and reviews without leaving your app. Simply choose when you’d like to prompt the user, and the system takes care of the rest.

Responding to Customers
You can now publicly respond to customer reviews of your app on the App Store for iPhone, iPad, and Mac. When you respond, the customer is notified and has the option to update their feedback.

Learn more about Ratings and Reviews.

The opportunity to buy tickets to this year’s conference is offered by random selection. Register by Friday, March 31 at 10:00 a.m. PDT for your chance to join thousands of others coming together to change the world.

Learn more about WWDC 2017.

Swift Playgrounds, the revolutionary app for iPad that helps students learn to code, is now localized in Simplified Chinese, French, German, Japanese, and Latin American Spanish, making it even easier for more students around the world to learn and experiment with code.

Read the full press release.

You can now support Apple Pay for your customers in Ireland, providing an easy and secure way for them to pay within your app and website with a single touch. Learn more about Apple Pay.

WWDC Scholarships reward talented students and STEM organization members with the opportunity to attend this year’s conference. Developers selected for a scholarship will receive a WWDC17 ticket and lodging free of charge.

Learn more about WWDC Scholarships.

Super Evil Megacorp, the developer behind the mobile-first multiplayer game Vainglory, shares its approach to community management, and how it evolves the game by listening to player feedback. Learn more.

On February 13, 2017, a new certificate for server-based Game Center Player ID verification will be available via the publicKeyUrl property of generateIdentityVerificationSignature, and the previous certificate will expire.

Apps that dynamically query the publicKeyUrl value will automatically use the new certificate, whereas apps that cache the certificate or hardcode the certificate URL may require an update. Learn more.

With iOS 10.3, you can use a new API to ask users to provide App Store ratings and reviews without leaving your app. You can also publicly respond to customer reviews on the App Store and Mac App Store. Learn more.

Use APIs to integrate Siri’s natural language experience into your watchOS app. SiriKit supports apps for fitness, payments, rides, and messages so users can ask Siri to start a workout, send money, book a ride, and more. Learn more about SiriKit for watchOS.

Creating iOS apps is even easier with the updated Apple UI Design Resources. Use the latest Sketch and Photoshop templates and guides, color palettes, and the San Francisco typeface to quickly and accurately design iOS apps that integrate seamlessly into the overall user experience of iOS. Learn more.

The size limit of a tvOS app bundle has increased from 200 MB to 4 GB, so you can include more media in your submission and provide a complete, rich user experience upon installation. Also, tvOS apps can use On-Demand Resources to host up to 20 GB of additional content on the App Store.

Learn more about preparing apps for the App Store.

The App Store welcomed 2017 with its busiest single day ever on New Year’s Day, with customers around the world spending $240 million on apps and in-app purchases. Developers earned over $20 billion last year, and to date have earned a cumulative $60 billion from the sale of apps and games. Thank you for the many innovative apps you've created — which together with our products — help to truly enrich people’s lives. See the full press release.

As a reminder, we will not be accepting new app or app update submissions from December 23 to 27 (Pacific Time), so any releases should be submitted, approved, and scheduled in advance. Other iTunes Connect and developer account features will remain available.

Learn more about preparing apps for the App Store.

The five-person team at Originator shares its approach to building a sustainable business in the Kids category on the App Store and how it got the word out about its Endless apps. Learn more.

Congratulations to the developers featured in the App Store Best of 2016. This showcase honors the year’s most innovative apps and games on the App Store, and celebrates the amazing app experiences that developers have created for Mac, iPhone, iPad, Apple Watch, and Apple TV. See all the featured apps.

You can now support Apple Pay for your customers in Spain, providing an easy and secure way for them to pay within your app and website with a single touch. Learn more about Apple Pay.

The busiest season on the App Store is almost here. Make sure your apps are up-to-date and ready for the winter holidays. New apps and app updates will not be accepted December 23 to 27 (Pacific Time), so any releases should be submitted, approved, and scheduled in advance. Other iTunes Connect and developer account features will remain available.

Learn more about preparing apps for the App Store.

As part of Computer Science Education Week, Apple will help inspire the next generation of developers with free Hour of Code workshops at your local Apple Store from December 5 to 11. Each workshop is a one-hour introduction to the basics of computer programming. To sign up for a workshop or learn how to host your own Hour of Code event, see the Apple Store website.

The Hour of Code is an initiative by Computer Science Education Week and Code.org to introduce millions of students around the world to one hour of computer science and computer programming.

U.S.-based nonprofits can now use Apple Pay to provide a simple and secure way to accept donations from within their app and website. Learn more.

Make it easier for customers to view your tvOS apps on the App Store for iPhone and iPad, and on the iTunes Store on Mac and PC with a direct link your app’s product page. Customers who have enabled their Apple TV to automatically install apps can download your app straight to Apple TV from their iOS device or computer. Simply get the link from iTunes Link Maker and use it when promoting your app.

Learn more about preparing tvOS apps for the App Store.

The Volume Purchase Program is now available in Austria, Brazil, Czech Republic, Hungary, India, Poland, Portugal, and South Africa, making it easier for businesses and educational institutions in these countries to discover, purchase, and distribute your iOS apps and Mac apps in volume. Learn more.

Give press and influencers early access to your app’s in-app purchases with promo codes from iTunes Connect. You can give away up to 100 promo codes for each in-app purchase item, up to a maximum of 1,000 codes per app.

Learn more about promo codes.

You can now support Apple Pay for your customers in Japan, providing an easy and secure way for them to pay within your app and website with a single touch. Learn more about Apple Pay.

WRKSHP shares how it built an audience in the lead-up to the worldwide launch of Battle Camp, and how it attracted hundreds of thousands of players with limited marketing resources. Learn more.