Android Developers
Shared publicly -Engaging users: How The Guardian used innovative notifications during the US Election
https://goo.gl/XNQnc5
Major events present an opportunity to re-engage users if you can find a relevant and unique way to serve them information. The US election provided The Guardian with just such an opportunity which enabled them to substantially increase engagement. Using new functionality in Android Nougat, the Guardian gave its users a rich, real time update on the results as they happened.
https://goo.gl/XNQnc5
Major events present an opportunity to re-engage users if you can find a relevant and unique way to serve them information. The US election provided The Guardian with just such an opportunity which enabled them to substantially increase engagement. Using new functionality in Android Nougat, the Guardian gave its users a rich, real time update on the results as they happened.
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