Jessica Saunders

For modern marketing teams, scaling is less about expanding and more about adapting. With tighter budgets, leaner teams and pressure to prove ROI, marketing leaders are being asked to deliver more with less. The challenge lies in extending capability without adding complexity or unnecessary overheads. That’s where a partner ecosystem can transform your approach. Instead of onboarding multiple vendors, a lead agency with its own trusted network gives you instant access to specialist expertise and joined-up delivery, without the admin burden. It’s a practical, scalable model for teams that need to stay focused on outcomes, not operations. Explore how it works below.

For many CROs, the core challenge is no longer pipeline generation. It’s confidence in where to act. When deal signals surface too late, decisions around prioritisation, coverage, and investment become inherently riskier. Modern revenue leadership is increasingly defined by the ability to act with certainty, not just speed. https://www.denave.com/ #RevenueLeadership #CROPerspective #GlobalGTM

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Leading brands aren’t guessing where to invest. They’re listening. By using call data to understand real customer intent, marketers are uncovering hidden opportunities, protecting pipeline, and proving ROI with confidence. This short guide outlines 5 ways call intelligence helps you: ✔ Cut wasted spend ✔ Optimise campaigns based on what converts ✔ Make smarter investment decisions No fluff. Just practical insight. 👉 Download the guide: https://hubs.ly/Q03YJ7J00

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At ABM, our customers come first. That’s why we have partnered with Clientshare — to strengthen how we track service quality, identify growth opportunities, and provide our business with real-time data that we can use to enhance the customer experience.   With the Pulse tool, we can ensure we are consistently delivering value for our clients. It’s not just about tracking feedback—it’s about making informed, strategic decisions that help us deliver more value to our customers every day.   Campbell Murdoch, ABM UK&I Managing Director, explains more here: https://lnkd.in/esXnRyrq

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We surveyed 200 marketing leaders and decision-makers across Europe and North America about what’s expected from marketers in 2026. Find out the results in our checklist: https://okt.to/7UTyFk

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Proven Across Context, Commerce, and Performance When you combine premium video with contextual relevance and in-stream shoppable experiences, measurable outcomes follow. Need proof? Across recent KERV.ai-powered campaigns, brands are driving significant lower-funnel impact, from real-world store visits to measurable sales lift. 👉 Read our latest case studies to see how leading retailers are turning moments into measurable growth. https://lnkd.in/e5hYHcPc

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Are you getting the most out of your MarTech stack? We just launched the Martech Maturity Quiz - a fast, strategic assessment built to spotlight where your marketing technology is working hard and where it’s just taking up space. In just a few minutes, you’ll complete the quiz — and within 48 hours, you’ll receive: - A custom scorecard mapping your strengths and gaps - Targeted recommendations to boost engagement and drive ROI - A fresh perspective on how to evolve your stack in a measurable, scalable way Take the quiz now: https://lnkd.in/g_zK9Y4U Whether you're fine-tuning an advanced stack or just getting started; this quick assessment gives you actionable clarity, fast. Let us know your score in the comments or DM us for a deeper dive. #MarTech

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Are you looking at your marketing channel by channel? That’s where most businesses go wrong. Metrics like ROAS and CPC mean nothing in isolation if they don’t contribute to overall business performance. In our latest episode of the CTD Roundtable, we discuss why channel-centric thinking can be risky, and what to focus on instead. ▶️ Watch the full discussion and read the blog https://lnkd.in/gnZiHJr9

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🚨 1 in 10 marketers are secretly using AI at work. (Yes, really. We asked in our recent survey of UK marketers & consumers.) When outdated policies block progress, some marketers go rogue. And honestly? We don’t blame them. But forward-thinking brands aren’t banning AI - they’re embracing it. They’re building secure, scalable workflows that unlock serious results. If you're ready to go from stealth mode to amazing productivity, meet Optimizely Opal. It's your infinite workforce, purpose-built for marketing teams. 👉 https://ow.ly/iAXE30sOzmP

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🎯 ABM gives you the focus, alignment, and ROI that broader marketing may not. In our latest guide, we break down what ABM really means for UK organisations and how to put it into practice. Here’s a quick preview: – Why ABM Matters – Move beyond high-volume lead gen to a targeted, revenue-first strategy. – Clear Definitions – What ABM is, how it works, and how it differs from traditional marketing. – Targeting That Counts – How to identify and prioritise accounts using ICPs, intent data, and buying signals. – Real Personalisation – Tailored content, bespoke assets, and account-specific journeys. – Execution & Measurement – The channels, tactics, and KPIs that prove the impact of ABM. – Sales & Marketing Alignment – How to get teams working as one. Read the full blog and build an ABM strategy that drives measurable growth: https://lnkd.in/efJtJ7we #ABM #B2BMarketing #DemandGeneration #UKMarketing #DigitalStrategy

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61% of marketers say they struggle with real-time campaign performance tracking. – 2024 Salesforce Marketing Intelligence Report From inaccurate attribution to ad fatigue and invisible CAC creep — most teams don’t even realize where their ROI is leaking. This document dives into the 7 issues most teams overlook (until it’s too late). Have you spotted any of these in your own marketing funnel? ⚠️ #ecommerce #marketingroi #retailanalytics #datadrivenmarketing #campaignperformance #digitalads #roas #ltv #metaads #facebookads #fbads #googleads

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💡 Pricing Power: Your Strategic Edge Strong brands don’t just attract attention, they command value. To price with confidence, you need clarity on how your brand compares to competitors and how consumers perceive its worth. Martin Guerrieria, Head of Kantar BrandZ, shares how Pricing Power can drive stronger financial performance and long-term brand growth. 📘 Explore 10 strategic insights from 20 years of BrandZ data to future-proof your brand: https://loom.ly/V4pibpg #KantarBrandZ #BrandStrategy #MarketingLeadership #ConsumerInsights #SustainableBrands

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Marketers know a strong GTM strategy matters. Now they’re turning insight into action. Our latest research with Censuswide surveyed 500+ UK and US marketers to uncover how teams are evolving their GTM approach, what’s working, what’s changing and what’s next. The findings show real momentum. Budgets are increasing, leadership engagement is rising and AI is helping teams execute faster and smarter. There’s still work to do, but the direction is clear. GTM is becoming a core driver of growth. Read the full blog: https://lnkd.in/eABc544j #GTMStrategy #B2BMarketing #MarketingResearch #GoToMarket

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More pipeline is not equal to more revenue 😮 Our latest GTM Benchmarks Report with Fullcast shows how the old playbook is broken. Winning teams that prioritise ICP-fit accounts are 8x more efficient, move faster, and deliver 5.1x higher lifetime value. Full report is available here and worth seeing where you stand: https://lnkd.in/e5gcnac6 Alan Morton | Bill Bauer | Jonny Adams | Stuart Lotherington | Jason Walkingshaw | Josef Dvorak | Kryštof Hon | Matt Best | Daniel Ivanov

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Have you seen our report, Unlocking B2B Growth, sponsored by The Think Tank, which reveals how leading brands are transforming go-to-market strategies into a core business approach. Based on insights from 500+ senior marketers across the UK and US, you will discover: – Why most GTM strategies fall short and how to fix them. – Proven GTM structures, metrics, and team models. – How brands are driving measurable growth. – Expert insights. – Practical tips to align teams, scale faster, and accelerate the pipeline. If you're focused on revenue growth, team alignment, and commercial impact, this is a must-read. Download the report here: https://okt.to/j9U27O #b2bmarketing #gotomarket #MarketingInsights

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Data-driven marketing depends on understanding how metrics shape decisions, and this guide at https://lnkd.in/d-9Shhi7 explains the concepts in a clear and practical way. It covers attribution models, audience behavior signals, diagnostic reporting, and structured measurement approaches that help teams assess performance with confidence. The goal is to support informed, consistent strategy built on reliable evidence instead of assumptions. #thejustifiable #marketinganalytics #datastrategy #digitalmarketing

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74% of marketers report longer sales cycles. 41% are experiencing moderate to significant increases of two to six months. This means a more difficult landscape for B2B marketers. Hear perspectives from industry leaders like Fiona McKenzie from Revere Agency on why sales cycles are growing longer. And find out what steps high performing B2B marketing teams are taking to combat an increasingly difficult buying landscape: https://lnkd.in/g-ZNsVZs

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