Andy Oakes

How does a story really travel in today's fragmented media landscape? Vuelio's latest report offers a critical playbook for UK PR, comms, and public affairs professionals by tracking five major UK stories to map their complex journeys. For how to navigate (and shape) modern UK media and political terrains, check out 'How news travels in today's fragmented media environment'. https://lnkd.in/ejC82Rbe

2

Client Stories >> If membership bodies want to influence their industry, they need strategic marketing to shape their sector’s future. We’ve been working with CECA Scotland to show how a clear narrative, people first content and a campaign led approach can boost influence, attract talent and engage members in new ways. Read more from Lois Atherton on our work: https://lnkd.in/eQfMUB2g #membershipbodies #marketingcampaigns #marketingstrategy

9

If your agency is scaling, hitting a plateau, or preparing for an exit, a Non-Executive Director could be the next piece of the jigsaw. GYDA NED - Non-Executive Director, Board Chair and Board Advisor Roles for Agencies. Here's how we can support your agency's growth: - Work directly with board members and senior leadership to refine skills and execution - Provide mentorship for CEOs, MDs, and key executives on strategy, growth, and leadership - Act as a sounding board to ensure decisions are based on real data and proven frameworks Read more: https://buff.ly/NAkM2qv #agencyNED #AgencyBoardChair #AgencySMT #AgencyGrowth #AgencyDirector #NonExecutiveDirector

2

The #HFSS #marketing opportunity hiding in plain sight. Great thought leadership piece here from Amy Hawksley - Blackburn from savi UK in The Media Leader UK. But there is a bigger question here for marketing. Is offering money off coupons detrimental to brand value as traditionally thought, or does a cultural consumer shift based on tough times mean they actually enhance it? Especially when delivered via mobiles and in gamified format? https://lnkd.in/eqiYHwj9

3

This is spot on from Ian Gibbs at the DMA (Data & Marketing Association) UK CMOs don’t care about attention - they care about outcomes. Attention is the leading indicator of those outcomes - a means to an end, not the end in and of itself. When you are able to plan, buy, optimise, and measure towards real human attention, you get an increase in business outcomes. Please take a minute to watch Ian’s thoughts and let me know what you think in the comments? #AttentionAndAction #MarketingEffectiveness

38

3 Comments

Check out the highlights of our special crossover episode at #CannesLions2025. #ThePubWay and #AdTechHeroes podcasts welcomed Tony Gemma (Yahoo DSP) and Jamie Dunlop (Mediaplus UK) at The Drum Studio for a deep dive on how to tap into users’s emotions and behavior to shape the future of audience engagement, hosted by Tina Iannacchino and Marko Johns. Full episode coming soon. #DigitalAdvertising #ContextualAdvertising #AdTech Seedtag

1

1 Comment

Marketing Expert Tony Hayes Releases Comprehensive 2025 Digital Strategy Guide With 10 Curated Video Masterclasses and Complete Implementation System: “The digital marketing landscape is shifting under our feet right now,” says Tony Hayes, internet marketing strategist and content curator. “AI is rewriting the rules of content, Google is changing the fundamentals of search, and the tactics that worked just … Continue reading → #Business #Education #ProfessionalServices #Technology

1

Kazi Q. is a remarkable woman. Former criminologist of high standing, more used to gathering crucial evidence, analysing it and finding the clues in places others would have neither the skill nor the nous to find. She then retrained as a copywriter. Such is her brilliance at writing that many of her clients are overseas and he opinion is frequently sought by some of the biggest names in this field. She has also written a bestselling book, Humanity 2.0 all about AI. And she has a great Welsh accent, is fun, friendly and one of the best writers I have come across in the last decade. Now using her for my clients including Ritchie Clarke and Richard Betts Kazi was just perfect for my weekly business show Lead Well Live Well for the iconic global broadcasting brand UK HEALTH RADIO NETWORK LIMITED Do tune in and share what you think about our interview

15

18 Comments

A press release is not an isolated communication, but part of a larger, interconnected strategy. If your press release isn't integrated into a strategic media relations plan that truly understands journalists, it's virtually guaranteed to fail. My colleague Stephen Moynihan has written an insightful blog "No Press Release is an Island" which I would encourage you to read. ⬇️

9

Here is quick walk through of the analytics side of the platform that our PR teams get access to to generate media coverage and optimise performance: → See exactly which images journalists are downloading and exactly where your coverage appears → Understand what's driving success (regular uploads make a massive difference to your visibility) → Spot patterns in which images perform – cutouts vs lifestyle shots, which categories are getting traction, your top performing content The data helps PRs to make smarter decisions about what to upload, when, and how to optimise their libraries for the media using it. If you're curious about how this works in practice, the video breaks it all down. If you are a PR team / agency and would like to try out Press Loft: - Book a demo https://lnkd.in/eGpQzMsa - Read more / free trial sign up https://lnkd.in/eHsAxm5N

20

6 Comments

Our Next Call nurturing process involves educating and engaging leads through tailored content and strategic communication, guiding them steadily closer to a purchasing decision. Read our full blog on the art of nurturing here: https://lnkd.in/e_9D4gTm

10

In B2B, research isn’t a ‘nice-to-have’ — it’s the foundation. Our Head of Corporate, Robin Smith, features in The Think Tank's Born to B2B podcast, sharing how research connects every part of the marketing journey.

21

There are moments as a team leader that feel deeply personal. Today is one of those days. Sadia Tasmia from our team at Concito has been selected for the mentorship program of Global Women in Public Relations (GWPR). To our knowledge, she is the first Bangladeshi professional to be accepted into this prestigious global initiative. I still remember when Sadia first joined us — curious, driven, and quietly ambitious. Over time, we saw her grow, take ownership, challenge herself, and evolve into someone who clearly has leadership potential in this industry. This selection feels like a natural next step in that journey. A special thanks to our dear friend Cornelia Kunze for guiding and supporting us throughout the process. Global mentorship and allyship like this can truly change trajectories for talents from our part of the world. At Concito, we have always believed that capacity building is not a side activity — it is the core of how we grow as an organization. When our team members rise, the entire industry benefits. I am incredibly proud of Sadia. Hopefully, she will return from this experience with new perspectives, stronger confidence, and a vision that helps shape a more progressive PR landscape in Bangladesh. This is just the beginning. 🇧🇩

24

9 Comments

Marketing folk, we need to talk about ROI in 2026. Thrilled to be featured in CIM | The Chartered Institute of Marketing’s latest article on how ROI reporting needs to evolve beyond dashboards and vanity metrics if we actually want to keep our budgets and our sanity. In an era of AI, data chaos and CEOs who don’t care about CTR, clarity and commercial storytelling matter more than ever. As I strategically hinted (😉), senior stakeholders are less interested in volume for volume’s sake, they want the why behind the numbers, the impact on revenue, efficiency, pipeline and lifetime value. Read the full piece below. Big thanks to CIM for the opportunity! #Marketing #ROI #DataStrategy #Leadership #AI #MarketingMetrics

11

2 Comments

This league table ranking by PRWeek UK is super significant as it marks an intentional expansion of NB's client base into sectors like energy, professional services, financial services, public sector and beyond. Tech and innovation is our heartland, but now even more B2B brands are benefitting from all that human understanding of business audiences 🏆✨ #b2b #b2bmarketing

11

Reactive PR is great for aligning clients with the issues shaping their sector. By joining conversations that are already happening, you can tap into journalist interest, build relevance fast, and create opportunities for clear and confident messaging that positions clients as ones to watch. This recent piece in Yorkshire Post Business does just that - responding directly to the NHS' 10-Year Fit for the Future plan - mapping out what must be prioritised to turn ambition into action 💥 Thanks again, Yorkshire Post Business Greg Wright! 👍

10

2 Comments

Check out the highlights of our special crossover episode at #CannesLions2025. #ThePubWay and #AdTechHeroes podcasts welcomed Tony Gemma (Yahoo DSP) and Jamie Dunlop (Mediaplus UK) at The Drum Studio for a deep dive on how to tap into users’s emotions and behavior to shape the future of audience engagement, hosted by Tina Iannacchino and Marko Johns. Full episode coming soon. #DigitalAdvertising #ContextualAdvertising #AdTech Seedtag

3

Interesting piece in PRWeek UK yesterday on the impact of AI on PR agencies - and it’s not all doom and gloom! The majority of AI visibility is driven by citations from earned media, so PR is now determining discoverability as well as shaping perception. Hunter: Hi⁵ - our five-step Generative Engine Optimization (GEO) framework is built to grow that credibility meaning agents surface our clients’ brands more often. Plenty of reasons to be optimistic in the AI era! Thanks for including my comments Evie Barrett. https://bit.ly/4uvbKNp

9