When B2B founders find out that Merlin pinpoints precisely where their customers opinions are forming and what influences their buying decisions.
Merlin
Marketing Services
The agentic brand intelligence firm for B2B. Mapping customer influence with precision. Storie are the new code.
About us
The agentic brand intelligence firm. Mapping customer influence. Stories are the new code. And Merlin writes the code that programmes the most powerful brand distribution system in human history. Merlin maps the buyer journey to understand where customers get their information and what influences them to build brand engagement using agentic AI. Merlin is unlike any other intelligence firm or agency. Merlin leverages brand and customer insights to build campaigns that influence. Merlin understands that LLMs no longer trust ads and they don't trust backlinks. They trust consensus. They weight information based on how many credible, independent sources say the same thing in consistent language. Earned media in authoritative publications is the highest-trust signal an LLM can encounter. What does this mean? A well-placed article in the Financial Times does not just reach human readers any more. It trains the models. A structured whitepaper on your domain does not sit in a PDF. It becomes foundational context that AI draws on every time someone queries your market. Our approach Diagnose: We apply our proprietary framework to assess brand resonance by monitoring how LLMs such as GPT-4, Claude, Gemini, and Perplexity perceive your brand in real time. We identify miscategorisations, hallucinations, and negative bias across every major model, showing you exactly how AI describes your company to potential customers, employees and investors. Engineer: We create structured brand narratives designed for machine comprehension. Earned media in authoritative publications. Owned content on high-authority domains. Technical documentation that LLMs treat as ground truth. All engineered so AI systems amplify your brand story faithfully. Amplify: We orchestrate your narrative across the sources AI models trust most. When a buyer's AI agent queries a language model for vendor recommendations, your brand surfaces naturally, through earned authority, not paid placement.
- Industry
- Marketing Services
- Company size
- 2-10 employees
- Headquarters
- London
- Type
- Privately Held
- Founded
- 2025
- Specialties
- B2B Customer Insights, Research, Automation, AI, Artificial Intelligence, Reputation, Brand, Storytelling, Brand Intelligence, Reputation Intelligence, and Brand Reputation
Locations
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Primary
Get directions
London, GB
Employees at Merlin
Updates
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Merlin gives marketing and comms leaders the intelligence layer their current stack is missing. We map the landscape where customers form opinions and what influences decisions. We identify exactly where your narrative is breaking down and why. Then we fix it. You direct strategy. Merlin executes. More precise than a traditional agency. Faster and more efficient. Intelligence that compounds with every campaign. Automatically. It all starts with the diagnostic.
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Your pitch deck is perfect. ChatGPT has never heard of you. Founders spend months on their Series A narrative. The problem statement. The TAM. The hockey stick. Then an investor gets the intro email, opens a new tab, and types your company name into ChatGPT. What comes back is not your deck. It's whatever the model has assembled from a thin spread of low-authority content, a misquoted Crunchbase entry, and silence. A founder two months from close asked us to run a diagnostic last week. ChatGPT described her company as a "payments startup." Her positioning is embedded finance infrastructure. Three of four models had never surfaced her brand in a relevant query. SparkToro found less than a 1-in-100 chance that an AI model returns the same brand list twice across identical queries. The investor forms an opinion before the first call. You never see it happen. The Resonance Gap is not a marketing problem. It is a fundraising problem. And the window to close it is the 90 days before the raise, not after. Get a Brand Audit --> see comments... Want to know know how to make AI your best brand advocate to your customers?
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Read the full article here: https://lnkd.in/dfM9-ucM
As the world goes doolally over Anthropic's latest drop and wipes trillions off software valuations, it brings me back to an article I penned a couple of weeks ago. In this article, I opened with the statement: "...by 2028, 90% of B2B purchases will be handled by AI agents, channelling over $15 trillion in spending through automated exchanges. Read that again. Not influenced by AI. Handled by it." My point is that the same AI that’s supposed to make your product smarter is also making your buyer smarter. And that buyer doesn’t need your marketing funnel. So what does this all mean? In short: Your information architecture matters more than your marketing. AI agents consume structured data, not persuasive copy. If your product information exists only in PDFs, webinars, and sales decks, you’re invisible to the systems doing vendor evaluation. This is where the upstream value of intelligence enhances decision clarity to map, plan and execute a successful information architecture to build brand-reputation, drive GTM and increase sales. This creates a powerful flywheel that compounds. That's the problem we're solving at Merlin.
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Reputation is the only moat that compounds. We're releasing something new and powerful. Take a look below 👇🏽
Reputation is the only moat that compounds into an unfair advantage. It isn’t built by messaging. It’s shaped by decisions made before anyone is watching. It’s built on a simple principle: shape the agenda before someone else does. That comes from insight before it’s obvious. Which is why we’re building something new at Merlin. Meet "Oracle". Oracle isn’t media monitoring. It isn’t sentiment dashboards. And it definitely isn’t generic “AI insight.” It's more powerful. Oracle maps how your reputation actually behaves across: - stakeholders - market signals - customer intent - timing So before a decision becomes public, political, or irreversible, you know what’s defensible to do. This is decision intelligence applied to reputation. Because once narrative hardens, you’re already late. We’re opening Oracle to a small group of fast-growing B2B companies where decisions carry real reputational consequence. We’re accepting 15 early customers willing to shape it with us. DM me if you’d like to learn more.
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Merlin reposted this
Your go-to-market growth strategy will be obsolete. The question is whether you're taking notice. https://lnkd.in/d4UD5xtD
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Hot take: If a meeting exists, most teams assume it matters. It doesn’t. That assumption quietly destroys pipeline quality. Merlin challenges meetings before they happen by surfacing real intent and deal context from your calendar. The result? Reps stop chasing noise and start closing real deals. Curious how much time your team is wasting right now? Free trial ↓
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Merlin reposted this
The next GTM advantage will come from superior judgement built on top of quality intelligence. The rationale is simple: most teams don’t suffer from lack of data - they suffer from competing priorities. The future GTM stack will be clarity of execution built on: • Who actually matters • Whether intent is real or polite • What action is justified now vs later Teams that solve this will waste less time and close more. That intelligence compounds faster than headcount ever could. Know what matters before it's obvious!
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Merlin reposted this
I’m hiring a Venture Associate (Intern) at Merlin. This is not a coffee internship. It’s a front-row seat inside a company building smart assistants that shape decisions at a moment when most organisations are quietly drowning in data they can’t trust. Merlin's goal is to build super smart assistants that enhance decision-making by building the contextual intelligence layer that governs AI's increasing abilities for making decisions on top of it. Our belief is simple: Smart assistants don't need newer models. They need better quality data, more context with robust verification and governance to execute the right decisions at the right moment to accelerate time-to-value. We’re starting in one high-stakes corner of the universe: assistants that deliver contextual intelligence for decisions that actually matter - sales and GTM - where getting it wrong is expensive. To do that, we’ve built a verification layer designed to hold intelligence to >95% accuracy. This gives us the foundation to ensure that downstream our smart assistant are fed validated, governed data rather than “unstructured sludge”, which is the primary cause of hallucinations. The journey has only started! This role exists because building a company that's challenging the status quo requires distribution, narrative, and pressure-testing in the open. What you’ll actually do: - Work directly with me on growth, distribution, and positioning - Help shape how Merlin is understood by our core ICPs - Run real experiments across LinkedIn, outbound, partnerships, and content - Turn raw thinking into traction and signal - See how early-stage companies really grow (not how Twitter/X says they do) Who this is for: - Sharp, curious, self-directed - Comfortable with ambiguity and unfinished ideas - Obsessed with how products spread and why people believe - Interested in startups, venture, GTM, or building something of your own Who this is not for: - Anyone who needs rigid structure - Anyone waiting for instructions - Anyone who wants “best practices” before first principles If this sounds like you, DM me with: - Why this role - One growth experiment you’d run for Merlin in your first 30 days Let’s build.