The Media Leader UK

Still hunting for the most delicious chocolate eggs and hot cross buns? At Lumen, we’re mainly hunting for attention. Each month, we collect consented eye-tracking data to uncover how people engage with social media advertising. Using our proprietary software, we monitor how 250 real-world respondents (who enrolled in the study) interact with their social feeds to see which ads truly catch their eyes. This week, we put Easter 2026 campaigns to the test. Check out the full creative analysis from our CEO, Mike Follett, in his latest piece for The Media Leader UK: 👉 https://lnkd.in/efJ5f3xE #Attention #AttentionData #DigitalAdvertising #FacebookAds #EyeTracking #Easter

2026’s first quarter seems to already have significant shifts in media dynamics.   With coverage on increasing legal and commercial scrutiny of major platforms, continued discussion around audience measurement standards, and changes in TV distribution through bundling and evolving viewing habits... Are we seeing an industry in transition across multiple fronts?   Reporting done by Jack Benjamin, read the full article here: https://lnkd.in/eXgifk3D  

🥚 Who won the Easter brand attention battle?   Easter campaigns offer a useful snapshot of how brands compete for attention. So we got cracking with Lumen Research to analyse which ads really egg-celled on Facebook.   The findings? They're choc-full of insight.    Attention is the real measure of success. And simple, distinctive creative - that's what will win you the hunt.    An important perspective for anyone trying to un-scramble how digital advertising actually works.   Read the full breakdown: https://lnkd.in/efJ5f3xE Mike Follett James Longhurst

Big moment for the industry.   The evolution of the M&M Global Awards this year feels like a real step forward, especially with the introduction of people focused categories that recognise not just the work, but the talent and leadership behind it.   Adding five new categories that spotlight both senior leaders and rising talent, alongside the use of AI tools to support entries, shows how closely the awards are aligning with where the industry is heading.   Looking forward to seeing what gets submitted this year.

UM global brand president Susan Kingston-Brown talks a year of Full Colour Media. On this week's podcast, she explains why UM launched the planning proposition, whether it conflicts with Omnicom's AI strategy, the role of agency brands amid consolidation, and more. Listen to the full conversation here: https://shorturl.at/SWh6s

“Meta and Google have been found liable for a woman’s harmful social media addiction in a landmark US trial.” A US court ruling is prompting reflection across the advertising industry on the role of advertising within attention-driven platforms. The case has contributed to wider discussion around whether engagement-led business models, central to social media, may incentivise harmful user behaviours, and how responsibility is distributed across the ecosystem. Read Jack Benjamin reporting on this here: https://shorturl.at/g22N3

One year on from the launch of Full Colour Media, we’re proud to reflect on how far we’ve come - from bold proposition to embedded practice shaping how we deliver growth for our clients every day.   A huge thank you to The Media Leader UK and Jack Benjamin for sitting down with our Global Brand President, Susan Kingston-Brown, to reflect on this milestone and explore what comes next for UM, as we move into our transformative new chapter with Omnicom Media.   In the podcast, Susan discusses how Full Colour Media has evolved into a system that drives real difference - combining data, technology and human insight to create more distinctive, effective media work for our clients. She also shares how our Stand Against Bland philosophy is not just a message, but a behaviour - empowering our teams to challenge conventions, push boundaries and unlock growth in an increasingly saturated landscape.   Looking ahead, Susan and Jack also explore the next chapter of UM – drawing on the full breadth of the Omnicom Media ecosystem of talent, tools and technology, while staying true to our distinct culture and challenger mindset.   🎧 Listen to the full conversation here: https://lnkd.in/eZ9eZ2q8 Omnicom Media

Today the The Media Leader UK published my article on TV performance. Grateful for the ability to speak on two of my favourite topics: TV and Effectiveness. I really strongly believe the advancements we're making at WPP Media - by rewiring our Solutions around true effectiveness and by systemising and improving every step of the planning process with Open - means we're driving a new era of advertising. We must understand the advertising eco-system and harness what we know to be true not just what can be the most easily attributed to drive success for our clients. TV was my first job in media and will always be a huge passion I know how much it can do for brands when let loose. Hope you enjoy... https://lnkd.in/edt7kFww

Is the real competition in TV being framed the wrong way?   'What matters is not who has the most content or even the largest audience. It is which models convert attention into returns most efficiently, and how durable those returns are over time.'   In his latest column, Ian Whittaker argues that media strategy is no longer about choosing between what content to sit against on YouTube or broadcasters, but rather about understanding the economic properties of each. Read the full article by Ian Whittaker: https://lnkd.in/exEueDDr