Partnerize

With partnership spending projected to reach nearly $14B in 2026, "flat" payouts are no longer enough to stay competitive. To drive true strategic growth, your tracking must evolve from a "nice-to-have" into a precision instrument. Our latest blog breaks down how parameter-level data allows you to: - Align spend with specific placement value (sidebars vs. newsletters) - Incentivize high-value milestones (first-time buyers vs. loyalty) - Master event-based #commissioning for unique business goals Stop leaving revenue on the table. Check out the blog right here⬇️

The click is evolving — and so is affiliate marketing! The APMA's first webinar of 2026 (in collaboration with Partnerize) is exploring what comes next. Between AI-generated answers and seamless in-app checkouts, the traditional customer journey is being compressed — and with it, the trackable links and last-click cookies that our industry was built on. 🗓 Erosion of the Link: Affiliate Marketing's Last-Click Survival Guide 📅 Thursday, 23 April | 2:00–3:00 PM We're moving from a "last-click lottery" to a "trust-based" performance model — where influence is the new currency. The conversation will be led by an expert panel: 🔹 Maura Smith, Chief Marketing Officer at Partnerize 🔹 Ed Hutchinson, Head of Retail Media at The Independent 🔹 Aneira Henery, Global Partnerships & Growth Strategist at loveholidays 🔹 Moderated by Kevin Edwards, Founder, The Affiliate & Partner Marketing Association What we'll be digging into: ☑️ For Brands → How do you measure the "hidden half" of revenue when consumers are being sent directly to you by an LLM they never leave? How do you optimise for answer engines, not just search engines? ☑️ For Publishers → When AI summarises your content without ever sending a referral click, how do you prove — and get paid for — your influence? If you work in affiliate, performance marketing, content, or brand strategy — this one's worth your hour. 🔗 Register for the webinar here: https://lnkd.in/eyhpBrwD #AffiliateMarketing #PerformanceMarketing #APMA #Partnerize #AIMarketing #DigitalMarketing

The way people shop has fundamentally changed. Partnerize’s latest research reveals the rise of a “Zero-Click Economy,” where #GenAI is reshaping how affiliate influence drives conversions—without a single click. In fact, publishers are driving 2x more conversions than traditional attribution captures. The bottom line for #CMOs: If you're optimizing purely for last-click, you're likely undervaluing your most high-value premium partners and missing a significant share of revenue-driving influence. It’s time to move beyond the cookie and measure the full customer journey.

In the AI-driven market, traffic is no longer a proxy for value. The traditional last-click model is failing. AI-powered summaries (like Google AI Overviews) and LLMs (like ChatGPT) have changed the discovery process—but they haven't changed the influence publishers have over the final purchase. The problem? Most of this influence is now "invisible." When a visit or click doesn't happen, publishers aren't getting credited for shaping the decision. It's time to bridge the attribution gap. Read how VantagePoint™ is creating a shared language for measurement and monetization in the zero-click era. ⬇️ #VantagePoint™ #Partnerize #AI #LLM

Success in the modern partnership landscape requires more than just focusing on the point of sale. By embracing a full-funnel strategy, brands can drive sustainable growth across the entire customer journey: Upper Funnel: Content partners are essential for building brand awareness and driving initial discovery. Without this foundational awareness, brands lose out on conversions later in the journey. Lower Funnel: Traditional partners remain critical for driving volume, particularly during key trading periods. The AI Revolution: The future of shopping is here, driven by AI adoption. Customers are embracing new experiences like virtual try-ons and virtual shopping assistants to find the perfect fit, especially in fashion. Brands must react quickly and work with these AI-led partners to feature in the right places, or they risk missing out on exciting new opportunities. The Partnerize Advantage We empower brands to test these emerging partnerships and collaborate with a wide range of partners. Our platform allows brands to align with their specific priorities by commissioning on diverse parameters. With the support of our delivery ops team, brands can drive sales across their most profitable products and categories, even during peak trading periods. 🗣️: Alexander Webb #PartnershipMarketing #FullFunnel #Ecommerce #AIinRetail #AffiliateMarketing #Partnerize

#PDSYD26: Join Partnerize for a live showcase! 🚀 We're presenting "The new rulebook." Witness VantagePoint™, Konnecto, and Partnerize in action as we unpack clickless affiliation, cost-per-influence, and the entire path to conversion. Speaker: Sean Sewell, Co-Founder | Chief Revenue Officer When: Wednesday, April 29, 2026 Where: ACO On The Pier #Partnerize #Affiliation #Conversion #VantagePoint #Konnecto #Partnershipdaysydney

AI is reshaping how consumers discover products—but are we evolving with it? Maura Smith, CMO at Partnerize, highlights a critical shift: traditional metrics like “last click” are quickly losing relevance in an AI-driven world. Enter VantagePoint™—a new way to measure the often invisible influence of content across the consumer journey. The reality? Much of what drives conversions today isn’t being captured or rewarded. As Smith notes, brands that fail to adapt risk falling behind. Now is the time for brands and partners to align—ensuring publishers are properly recognized for the value they bring. Want to understand what’s really driving discovery today? Watch the full video. #AIMarketing #ConsumerJourney #PartnerizeVantagePoint

In an AI-driven market, being influential isn't enough. You have to prove it. For twenty years, publishers were told visibility equals revenue. If you ranked, you got the click. AI Overviews has officially broken that model. As research and comparison increasingly happen within the AI interface, the signals we’ve relied on—clicks and referrals—simply don't fire. But the value hasn't disappeared; it's just been "de-coupled" from the click. We’re helping publishers re-anchor the conversation around AI-influenced conversion value rather than just traffic. Check out our latest blog on why the CMA’s findings are a mandate for better measurement ⬇️ #VantagePoint #Partnerize #PartnerizeResearch

AI Placement Verification from Partnerize—The Only AI-Powered Verification Engine for Partnership Marketing! 🚀 Get automated, real-time proof that every placement matches your brief, correct creative, and tracking links. It's the first automated, AI-powered feature for partner placements. Our limited release users saw powerful results: ✅ 92% less manual QA ✅ 100+ hours saved per month ✅ 68% fewer disputes ✅ 41% improvement in link accuracy Turn accuracy into revenue and competitive advantage. See exactly what your placements are delivering! #AIVerification #PartnershipMarketing #AffiliateMarketing #Partnerize #ScaleSmarte

Partnerize is proud to be a Gold Partner of the European Affiliate Awards on 21st September 2026. These awards combine expert insights with transparency and accessibility for the entire industry across Europe. The award submissions are open. If you are keen to work with Partnerize on a submission, please get in touch with your Customer Success Manager or Partnerships Team. We are looking forward to working with Robin Piet and Sjef Kerkhofs again. https://okt.to/tSLo4r