NeuCurrent

Predictive retention is no longer “nice to have”. But not all ‘AI’ is useful. Before you invest, ask:  1) What’s the target outcome? (repeat purchase, churn reduction, LTV)  2) What signals drive the prediction? (events, RFM, channel interactions)  3) How often is the model updated?  4) What action happens after the prediction?  5) Can teams explain the ‘why’ behind the score? If your prediction doesn’t trigger an action, it’s just a number.  Where are you today: no model / basic RFM / predictive + automation?

🔥 Bogdan Shkarupa, CEO & съосновател на NeuCurrent – Brand Ambassador на Balkan eCommerce Summit 2026! Bogdan е CEO и съосновател на NeuCurrent, платформа за CRM и омниканал маркетинг с изкуствен интелект, която помага на малки и средни търговци да превърнат първичните си данни за клиенти в персонализирани взаимодействия и по-високи продажби. NeuCurrent позволява на супермаркети, модни брандове и хранителни магазини да се свързват с клиентите си чрез имейл, SMS, WhatsApp и push известия, като клиентите могат да генерират до 20% от продажбите си чрез платформата. Като страстен предприемач, Bogdan дава възможност на търговците да използват ефективно своите клиентски данни, превръщайки прозренията в реални действия и изграждайки трайни взаимоотношения с клиентите. Първичните данни са едни от най-ценните активи за търговците, но много компании се затрудняват да ги използват ефективно. Фокусът на Bogdan върху персонализация с изкуствен интелект и омниканално взаимодействие показва, че устойчивият растеж в търговията идва от превръщането на данните в смислени клиентски преживявания. Неговата работа доказва, че съвременните маркетингови технологии не са предназначени само за големи компании. 👉 Срещнете Bogdan на Balkan eCommerce Summit 2026 и открийте как AI-powered CRM и омниканалният маркетинг стимулират растежа в търговията: https://lnkd.in/dPpKcbzx  

🔥 Bogdan Shkarupa, CEO & co-founder of NeuCurrent – Brand Ambassador at Balkan eCommerce Summit 2026! Bogdan is the CEO and co-founder of NeuCurrent, an AI-powered CRM and omnichannel marketing platform designed to help small and mid-sized retailers transform first-party data into personalized customer engagements and increased sales. NeuCurrent enables supermarkets, fashion brands, and grocery retailers to connect seamlessly with their customers via email, SMS, WhatsApp, and push notifications – driving measurable results, with clients generating up to 20% of their sales through the platform. A passionate entrepreneur, Bogdan is dedicated to empowering retailers with the tools they need to leverage their customer data effectively, turning insights into action and building lasting customer relationships in an increasingly competitive market. First-party data is one of the most valuable assets retailers have – but many struggle to activate it effectively. Bogdan's focus on AI-powered personalization and omnichannel engagement reflects an understanding that sustainable retail growth comes from turning data into meaningful customer experiences. His work with small and mid-sized retailers demonstrates that sophisticated marketing technology isn't just for enterprise brands. 👉 Meet Bogdan at Balkan eCommerce Summit 2026 and discover how AI-powered CRM and omnichannel marketing unlock retail growth: https://lnkd.in/dPpKcbzx 

I am looking forward to come back to sunny Sofia to attend Balkan eCommerce Summit. This year is special for us. Customer retention is a key topic at the Summit and this is really close to our heart. We are going to share how, on a very practical level, AI and automation can help omnichannel retailers reach customers wherever they are with personalised messages that drive real sales. #balkanecommercesummit #omnichannel #retail #Balkans #ecommerce

March can look “quiet”… right before churn shows up. Here are 3 early signals you can spot in weeks (not months):  • Purchase frequency drops vs. the customer’s own baseline  • Engagement shifts channel (email down, push up) — and you ignore it  • Support tickets rise while orders fall What to do Monday:  1) Create a ‘recently at‑risk’ segment  2) Trigger a value‑first message (not a discount)  3) Escalate high‑LTV customers to human follow‑up Which signal do you see most often in your business today?

Most CRMs aren’t “data-poor”. They’re action-poor. If your customer data only answers “What happened?”, you’re leaving retention to chance.  3 shifts that turn reporting into retention: • Track events that predict churn (not vanity metrics)  • Define risk thresholds by segment (value + recency)  • Automate a next‑best action when signals spike Quick example: IF purchase cadence drops below baseline → trigger a helpful message + product recs.  If you automate one action this week, what would it be: a winback offer, a replenishment reminder, or service outreach? 

Customers don’t remember: how many emails you sent how big the discount was how polished the campaign looked They remember how the experience felt. Relevance creates memory. Memory creates return visits. Retention improves when brands stop pushing incentives and start responding to behaviour. Make recognition part of your system, not an accident. — Behaviour-based segmentation and personalisation are how this becomes scalable inside NeuCurrent. Save this if retention matters more than reach in 2026.