Last week, I had the privilege of leading Currys plc’ presence at Naidex 2026, and I’m incredibly proud of what we built.
But more importantly, I’m proud of why we did it.
From the outset, my goal was clear:
to bring to life what it really means to say, “we help everyone enjoy amazing technology.”
Not as a slogan.
Not as a statement.
But as something people could actually see, experience, and connect with.
That meant showing up at Naidex with a very deliberate point of view.
We were not there to showcase “accessible tech” as something separate.
We were there to highlight something far more powerful:
mainstream, everyday technology that happens to be inclusive by design.
Products people already recognise.
Products already in people’s homes.
Products that, when you look closer, are already removing barriers and supporting independence.
And when you make that visible, everything changes.
Across the two days, we had hundreds of meaningful conversations with disabled attendees, carers, clinicians and support networks. People weren’t just interested, they could immediately see how these products could work for them or for someone they care about.
In some cases, people were purchasing there and then.
That is impact.
And it reinforced something I’ll take away from this experience:
accessibility is often not a product problem, it’s a visibility problem.
The technology already exists.
The opportunity is making it visible, understandable, and relevant.
That is exactly why I believed it was so important for Currys to be there.
A huge thank you to everyone who helped bring this to life.
To Ainsley Sykes, thank you for being a brilliant partner on this. We work in completely different parts of the business and had never delivered anything together before, but we were aligned from day one on one shared belief:
when technology is accessible by design, it can help level the playing field for disabled people.
That alignment made this work.
Thank you as well to Dan Rubel for his support, and to the team at The fresh Group for turning a vision into something that genuinely stood out on the floor.
To every Currys colleague who showed up and represented us brilliantly, thank you.
And to our brand partners, thank you for leaning into this and bringing real expertise and energy to the stand. A special thank you to the teams at BSH (Bosch, Tassimo, Siemens, Neff), Meta, and Google for supporting this and really getting behind the purpose.
Naidex is more than an event.
It is a space to listen, to learn, and to challenge how we think about inclusion.
I’ve come away from it with a lot of pride, a lot of learning, and a very clear view on what comes next.
Because this should not be a one-off.
There is so much more we can do to make inclusive design visible, understood, and embedded in how we talk about and deliver technology.
And I’m incredibly proud of what we built.
#Naidex2026 #Accessibility #InclusiveDesign #DisabilityInclusion
