Our goal is simple. We give brands a better view of where influence is happening, and what to do with it. That’s why Share of Model™ has expanded. AI, search, creators, social, paid media. The lines between them are getting harder to draw, so Share of Model™ now brings more of those signals together, from AI Ads Optimization to Creator Intelligence. A more complete view of how people discover and choose brands. Want to know more? 📰 Jellyfish Launches AI Ads Optimization in Share of Model™: https://lnkd.in/gHATzPYs 🗞️ Jellyfish Expands Share of Model™ with Creator Intelligence Updates to Reveal Which Creators Influence AI Models: https://lnkd.in/gPjDkfkP ✍ Get in touch: https://shareofmodel.ai/
Jellyfish
Advertising Services
London, Greater London 387,290 followers
Move. Faster, smarter, together.
About us
Jellyfish | Move Faster. Smarter. Together. We’re an integrated global digital marketing business, reinventing marketing for progressive brands. Powered by human genius, cutting-edge tech and Generative AI, we create campaigns that move at the speed of digital. #MoveFaster #MoveSmarter #MoveTogether
- Website
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http://www.jellyfish.com
External link for Jellyfish
- Industry
- Advertising Services
- Company size
- 1,001-5,000 employees
- Headquarters
- London, Greater London
- Type
- Privately Held
- Founded
- 2005
- Specialties
- Digital Strategy, Search, Analytics, Integrated Campaign Planning, Design & Build, Creative, Conversion Optimisation, Training, Video Production & Animation, Paid Media, Email, Google Marketing Platform Partner, Programmatic Display, UX, AI, Organic Social, and Paid Social
Locations
Employees at Jellyfish
Updates
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There's a lot of talk about getting brands to “show up” in AI, but John Dawson's take goes well beyond that. What AI thinks about your brand, the context it sees it in, the role creators play and what happens when the conversation itself becomes the point of purchase. 🎧 📺 👇 Listen or watch Dylan Conroy and John unpack more on Share of Model, context, creators, paid media and why every chat could become a checkout. https://lnkd.in/gyxqEGqM
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There's still time to build AI capability across your team. Jellyfish Training AI Summer Skills Boost closes tomorrow ☀️ Book any two AI courses and get a third completely free. Explore the full range of AI courses here 👉 https://lnkd.in/eaZ-syXk #AITraining #GenerativeAI #LearningAndDevelopment #JellyfishTraining
AI is changing how we work, market, and grow. The organizations building AI capability today will be better positioned for what's next. That's why Jellyfish Training have launched the AI Summer Skills Boost ☀️ Until 21 August, book any two AI courses and get a third completely free. Simply choose three scheduled in-person or live online courses, add them to your basket, and the lowest-priced course will be deducted automatically at checkout. You can also take advantage of the offer for custom private training to upskill your wider team. Explore the full range of AI courses here 👉 https://lnkd.in/eENKYNvr #AITraining #GenerativeAI #ProfessionalDevelopment #JellyfishTraining
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Winning brands need to be smart enough for machines to decode, and creative enough for people to care about. ❤️ Natasha Wallace recently jumped on the That's What I Call Marketing Podcast with Conor Byrne to unpack the trap of "brand flattening" - and why stripping out emotion to satisfy LLMs is a massive mistake. 🎧 Listen here! https://lnkd.in/daEiu2KQ
If I said “brand flattening”, would you know what I mean? It’s the risk that, as marketers start to understand that humans and LLMs look at advertising very differently, we over-correct for the machines and make our brands less interesting to people. Humans are incredibly good at inference, we can watch an ad, understand the humour, pick up a cultural reference, feel something from the music and join lots of dots. LLMs do not work like that, they are looking for clearer signals. What is this brand? What does it do? Why is it relevant? What are people saying about it? In what situations should it be recommended? All very rational stuff, you know the stuff that feels sort of robotic! Jellyfish looked at hundreds of Cannes-winning case studies and found very little correlation between how humans judged the creative and how the models judged it. Now a response to that might be to start making everything more explicit, so the models pick it up, more rational messaging, more explanation, more product detail, more content designed to make sure the machine gets it. This is what Natasha Wallace calls Brand Flattening. We have seen a version of this before with performance marketing, where optimisation gradually pulled a lot of advertising towards what could be easily measured rather than necessarily what made the brand distinctive. The same danger exists with AI. The answer is not to make every ad work equally well for a human and an LLM. A brilliant piece of advertising should still be allowed to make people laugh, feel something, remember the brand or talk about it, the job is to make sure the wider brand system gives the machines what they need. That can come through reviews, creators, YouTube, PR, ecommerce, product information, earned conversation and all the other signals that help an LLM understand what the brand stands for and why people trust it. Like with the long and short, the importance here is the AND, this isn't Humns or LLMs, it is humans AND LLMs The full conversation with Natasha Wallace, Chief Solutions Officer at Jellyfish, is on That’s What I Call Marketing, thanks to The Digital Voice™ for their partnership on this episode. Link in comments 🔗 ⬇️
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It’s easy to get caught up in the latest AI tools and tech updates, but this new piece by our Global Chief People Officer, Annabelle Walters, in theHRDIRECTOR is a great reminder of the bigger picture. The conversation digs into why the real shift with AI isn't just about automation. It's about how we structure teams, rethink what “high performance” means, and support our people through massive change. It's an insightful look into why driving real impact matters far more than just chasing output. Definitely worth a quick read if you're navigating team strategy right now! 👉 Read it here: https://lnkd.in/dCMU5buy
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Love to see Jellyfish Brasil at Rio Innovation Week, bringing smart thinking, real experience and a healthy dose of human perspective to the AI conversation! Big shoutout to our Jellies and partners for showing up so brilliantly. 👏
A Inteligência Artificial deixou de ser uma novidade a ser testada para se tornar infraestrutura da rotina. Durante a nossa passagem pela Rio Innovation Week, acompanhando painéis e prestigiando parcerias estratégicas como a GWM Brasil, nosso cliente, ficou evidente que o mercado finalmente normalizou a IA. Deixamos para trás a fase de experimentação para encará-la como um utilitário de performance no dia a dia, tão fundamental para acelerar entregas quanto uma calculadora para a precisão dos números. Como a Roberta Cunha Borges e a Stella Malta observaram ao longo dos painéis, a IA Generativa só entrega valor se houver repertório humano no comando. Sem conhecimento para questionar, parametrizar e validar os resultados, a tecnologia tende a falhar. Por isso, profissionais com maior bagagem e visão estratégica têm se destacado ao saber exatamente o que pedir, como pedir, e como avaliar as respostas. A partir das trocas que nosso time acompanhou no evento, consolidamos 4 pontos essenciais sobre o futuro do mercado: - Inovação exige mudança: IA não faz milagre sozinha. Lapidar ferramentas, desenvolver agentes e treinar times faz parte da nova rotina. - IA "In the Loop": O caminho não é encaixar pessoas nos processos da máquina, mas sim integrar a IA nos processos humanos, redesenhando-os quando necessário. - Foco no futuro: Automatizar apenas as tarefas que já fazemos hoje é olhar para trás. A tecnologia pode ser usada além, para transformar modelos de negócio. - Convergência real: Ferramentas avançadas ganham escala, mas a profundidade da inteligência cultural e do comportamento continuam sendo inteiramente humanas. A tecnologia impulsiona a velocidade e a escala; no final do dia, quem está dando a direção estratégica para sua IA? #IA #Jellyfish #RioInnovationWeek #Marketing
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Rich is officially in the judge's seat. 🏆 Congratulations to Richard West, VP Creative, on joining this year's The Drum Festival Awards judging panel. A well deserved recognition of his creative expertise, curiosity and passion for work that moves the industry forward! https://lnkd.in/e_Au2FWX
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The media landscape moves fast. And that's why we've expanded Share of Model™ with AI Ads Optimization, to keep brands one step ahead, bringing AI-powered insights and recommendations across Google Performance Max, OpenAI ChatGPT, TikTok Search, DV360, YouTube Creator API and Reddit Ads. John Dawson, our VP of Strategy, shares more with MediaPost's Laurie Sullivan on how an always-on assistant helps marketers find and act on opportunities across channels. 🔗 https://lnkd.in/ghEHJx3F
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AI is changing how we work, market, and grow. The organizations building AI capability today will be better positioned for what's next. That's why Jellyfish Training have launched the AI Summer Skills Boost ☀️ Until 21 August, book any two AI courses and get a third completely free. Simply choose three scheduled in-person or live online courses, add them to your basket, and the lowest-priced course will be deducted automatically at checkout. You can also take advantage of the offer for custom private training to upskill your wider team. Explore the full range of AI courses here 👉 https://lnkd.in/eENKYNvr #AITraining #GenerativeAI #ProfessionalDevelopment #JellyfishTraining
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Luxury brands have spent decades building what might be called a visual vocabulary that tells a consumer, without spelling it out, that their product is different from the rest. AI systems aren’t immersed in that vocabulary. Luxury brands’ pressing task in the age of LLMs is to find the layer of explicit language that preserves meaning without dissolving the mystique, making the brand readable without rendering it ordinary. Read more: 🔗 https://lnkd.in/g-xwAwiQ The Brandtech Group, John Dawson, David Dubois, Akansh Jaiswal, Allison Hess, INSEAD, INSEAD Knowledge, Harvard Business Review
🚨 Is your #brand desirable to humans, to #AI or to both? #Desirability has historically been built through restraint and "saying less" but our new research suggests a striking paradox: the implicit, hedonic cues that make brands desired by humans can make them invisible to AI and thus weaken your brand visibility on / endorsement by #LLMs. We surveyed #ChatGPT, #Gemini & #Claude on four cues known to shape desire for humans—higher physical positioning, association with art, spacious display and slender design and packaging and found that LLMs can't read these signals the way people do. This calls for a new playbook : 1️⃣ Stop assuming AI sees what humans see, run your own #LLM audits across ChatGPT, Claude, Gemini and map the gaps. 2️⃣ Embed AI-valued attributes and features into #content, #product, and #merchandising. 3️⃣ Strategize for two audiences: storytelling-hungry humans heavily relying on senses to make meaning; AI as the new taste-makers and gatekeepers who learn through information, not experience Big thanks to my stellar coauthors Allison Hess & Jellyfish's John Dawson Akansh Jaiswal & to INSEAD Knowledge's Lee Seok Hwai 李淑淮 & Nick Measures! 🔗 Full article in comment #Desirability #AI #Luxury #BrandStrategy #GenerativeAI #LLM #GEO David Jones Tom Roach Natasha Wallace
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