Tracksuit

Recipe: Creator Freedom. Difficulty: Hard (like, really hard). The method is simple, ceding control of your brand guidelines may not be. According to our latest report, co-created with Morning Brew Inc. and Ekimetrics, 36% of marketers say letting go feels “too risky.” Meanwhile, successful marketers are 1.7x more likely to let creators ideate. The gap isn't knowledge, it's a willingness to give creators strategic context, then get out of the kitchen. People who know a brand well are 3-4x more likely to consider it. Creators build that understanding – but only when you let them cook. Make Creator Marketing Count → https://hubs.ly/Q049FdYz0

The CFO question finally has an answer. Every marketer knows the feeling. You're sitting at the boardroom table, brand metrics are up and the team is absolutely buzzing. Then the CFO hits you with: “But how did it translate into revenue?” *Crickets* One globally recognised brand came to Mutinex with that specific challenge. The majority of their total marketing ROI had been invisible in every model they'd ever run. Not because they didn’t have the data, but because the methodology to translate brand metrics into financial outcomes simply didn’t exist. Spoiler alert: We found a solution. Tracksuit's always-on brand data now flows directly into Mutinex's GrowthOS via API. For the first time, marketers can see short-term media ROI and the compounding financial return of brand equity. In the same model, updated continuously. Connor Archbold sat down with Henry Innis, CEO of Mutinex, to talk through what our new integration actually means for marketers, and why it's taken this long for someone to solve the CFO question. Brand data has officially broken free from its silo. Find out how → https://lnkd.in/gzM-zDfy

Fit matters more than size. We joined forces with Morning Brew Inc. x Ekimetrics to prove it. 68% of marketers say creator-brand fit is their top vetting criterion. Yet when it comes time to choose their creator set, most still pick by follower count anyway. Aligned creators deliver 3x better conversion. Not because they reach more people, but because the ones they do already trust them. Natural fit beats forced alignment, every time. Make Creator Marketing Count → https://hubs.li/Q044MgG60

Stop trying to market marketing. Hands up if you feel the pressure to constantly prove perfection 👋 👋👋 But senior stakeholders don’t need theatre: they need the truth. What’s not working? Why? And what are we going to do next? Ironically, that’s what builds real credibility. When you stop trying to “sell” marketing internally and start telling the clearest version of reality, you shift from defending spend to guiding decisions. Honesty is the ultimate growth strategy 📊 Hear it straight from Matthew Herbert on The Marketing Meetup: https://hubs.li/Q047tjPD0

The method is simple, ceding control of your brand guidelines may not be. Successful marketers are 1.7x more likely to let creators cook, yet 36% still say giving up control feels "too risky." The gap isn't knowledge, it's a willingness to give creators strategic context, then get out of the kitchen. People who know a brand well are 3-4x more likely to consider it. Creators build that understanding – but only when you let them. We let Eugene Healey cook. Steal our playbook → https://hubs.li/Q044MgG60

Marketers and creators don't get enough time at the same table. We fixed that. In partnership with Morning Brew Inc., the Track team turned out at SXSW to launch our latest creator economy report: Make Creator Marketing Count. The findings hit different in person: 🧪 93% of marketers want to give creators freedom, but only 7% follow through 🧪 Creator marketing delivers 51% higher ROI than other channels 🧪 Only 12% of marketers know how to prove it Our in-house stenographer was out for the day, so the social team took some (small) liberties interpreting how the report landed in the room. Swipe for live reacts, or steal our playbook → https://hubs.li/Q044MgG60

You unlocked creator budget, now defend it. Engagement measures attention. Sales attribution measures short-term conversion. Neither proves creators build lasting brand equity. That's why 42% of marketers can't prove creator ROI: not because it doesn't exist, but because they stop measuring before it shows up. Your brand x creator recipe for success: 1️⃣ Mental availability builds over months, not weeks 2️⃣ Set your baselines before, measure brand impact after 3️⃣ Patience (like all good things, brand building takes time) We teamed up with Morning Brew Inc. and Ekimetrics to build a measurement framework that fills the gap. Make Creator Marketing Count → https://hubs.li/Q044MgG60

Reach gets you seen. Trust gets you chosen. Across 13,000+ brands, trust and relatability predict purchase better than impressions. AKA, the brands winning at creator marketing aren't chasing scale – they're building depth. We teamed up with Morning Brew Inc. and Ekimetrics to build a brand x creator recipe that converts: creators with high community trust, long-term partnerships that grow alongside you, and a brand tracking baseline so you can prove your strategy is actually working. Attention spikes, trust compounds. Choose wisely. Make Creator Marketing Count → https://hubs.li/Q044MgG60 

Most marketers think bigger creators = better results. The OLIPOP PBC recipe proved them wrong. Step One: Niche creators. Creator fit beats follower count, every time. Step Two: Consistent presence. Create a movement, not a moment. Step Three: Long-term partnerships. Creators who grow with the brand, instead of just promoting it, build trust. The proof? Obviously that's in the pudding. OLIPOP usage is 3.2x the competitor average. That's not just attention, it's tangible commercial impact. Across 13,000+ brands, trust and relatability predict purchase better than reach. We teamed up with Morning Brew Inc. and Ekimetrics to explain why. Get the playbook → https://hubs.li/Q044MgG60

Multi-market growth starts with clarity. For HX Expeditions, that meant understanding that each of their seven markets held a different opportunity: 👀 Some needed awareness 🤝 Others needed conversion 📝 All required different strategies By moving from quarterly snapshots to always-on multi-market tracking, HX now gets monthly visibility into brand health across all their markets. That clarity changed how decisions were made. In a large market like the US, even small lifts in awareness could drive significant revenue. In Germany, the focus shifted to sustainability and trust to drive purchase. With one source of truth, brand conversations moved from opinion to impact, helping the team connect funnel movement to real commercial uplift. Translation? HX Expeditions can now clearly communicate the value of brand to everyone in the boardroom. If you’re running a multi-market brand, this one’s worth a read → https://lnkd.in/gdw3GFJM