Gather | Data-driven intelligence for golf businesses

At Gather, we live and breathe helping businesses make smarter, data-driven decisions. People often ask us what that actually looks like in action. So here are three real ways we help you and your team get unstuck, stay ahead, and move with confidence. ADVISORY Think of us as your strategic partner, bringing data-driven insights, market intelligence, and sharp, tailored recommendations so you can make decisions you know are data-based. MEMBERSHIP Step into a community of leading businesses across golf with ongoing access to exclusive data, intelligence, and real-world insight. You’ll get Gather Reports, first dibs on advisory research, plus events and collaboration opportunities that keep you connected. £3,000 / $4,000 per annum. GATHER GOLFERS Our very own consumer panel is made up of genuine, passionate golfers. It’s a direct line to thousands of people who live and breathe the game, ready to share their experiences and help you make informed decisions based on real feedback, not guesswork. We talk with businesses across the golf industry every single day. It’s what we love doing. Every conversation teaches us something new, and we genuinely enjoy hearing about the big challenges you’re working to crack. So if you ever need a sounding board, the Gather team is all ears. Drop us a line. #GolfIndustry #ConsumerInsights #FutureProofing

Hot on the heels of last month’s Gather Golfers launch, and Indi Golf joining, we are delighted to welcome Golfbreaks to the Gather Collective. Golfbreaks is the world's no.1 rated golf tour operator with over 90,000 5-star reviews. We’re excited to add a tourism vertical to our already diverse group of Gather Collective Members. A huge thank you to the Golfbreaks team. Welcome to the Gather Collective.

Indi Golf joins the Gather Collective! Today we welcome Indi Golf as the latest Collective Member! Based in golf's capital Carlsbad, California, Indi Golf specializes in high-performance wedges and putters. By combining innovative design with a disruptive business model, the company is making premium technology accessible to golfers everywhere. We're very excited to have our first hardware brand join the Gather Collective and look forward to future connections and collaborations within the community!

Gather Golfers is Live! > What is Gather Golfers?  It is a community of real, diverse, and engaged golfers. > What does Gather Golfers do?  Our community of Gather Golfers serves as a sounding board for golf brands. What do golfers think of products, and what are their consumer behaviors? > Why did we launch Gather Golfers?  The golf industry deserves better data. We are in the insights business. Our insights are only as strong as the consumers we survey. So we are building a consumer community capable of going beyond descriptive data and into richer, deeper conversations. > Be Part of the Community Gather Golfers is unique. It brings brands and consumers together; giving your business access to a community of real golfers who can produce fast, efficient, and valid insights. To find out more, get in touch!

Is the golf industry obsessing over the wrong generation? At Gather, we love data that challenges the status quo. There seems to be a key assumption in our industry right now. The future of golf depends entirely on attracting Gen Z. But in our latest Generation Next report, our latest research suggests this narrow focus might actually be a distraction. Introducing Generation Next This report analyzed golf's generational makeup and found a different story. The data makes a compelling case for a more balanced, pragmatic approach, focusing on the generations that will shape golf’s consumer base over the next decade - Millennials and Gen X. Does your strategy align with the data, or are you chasing the hype? Find the link to the full report in the comments below. #GolfIndustry #MarketResearch #GenerationalMarketing #Gather #BusinessStrategy

How Golf Grows Next, by Gather. Your roadmap to success in 2026. Our new free report, 100% grounded in Gather research and insights. Providing leaders like you, with a systems-level playbook, not trend noise. This might be our most important output so far. Thank you for supporting Gather, and we hope this report provides value for you in your role, and your decision-making, this year. We’d love to hear if you found this report valuable. Leave a comment or send us a message! #golfbusiness #gathergolf #golfinsights

Golfers’ voices are valuable. Real, passionate, and dedicated to the game’s evolution. But for too long, accessing golfers’ opinions has been challenging. Typical golf survey samples are unrepresentative and lack diversity. They do not reflect the real golf market. That’s why we’re launching a panel of real golfers: Gather Golfers. Gather Golfers is more than a consumer panel; it’s a direct line to thousands of authentic, engaged golfers who want to share their insights about the game. Our powerful panel helps golf businesses move beyond guesswork by giving them consumer feedback that matters most. If you are looking to build consumer insight into your 2026 business strategy, speak to us. Let’s build the future of golf, together. #gathergolf #golfbusiness #golfers

Does influencer marketing drive results? Gather Collective member Rocket Yard Sports commissioned Gather to investigate today’s influencer marketing boom. The goal? To help RYS and our clients make smarter, evidence-backed decisions when using influencers to drive leads and win new business. The painpoints? Too often, brands pour money into influencers without knowing if the hype translates to real leads or sales. Flimsy stats, wrong partnerships, and endless admin make it hard to see what’s actually working. We wanted solid data to cut through the guesswork and apply insights that deliver real-world results. Our impact? It helped the Rocket Yard Sports team identify a stronger direct-response-style marketing approach that has led to more effective partnerships between influencers and brands, with better commercial returns for both parties! Speak to the Rocket Yard Sports team and explore how they can support your approach to influencer marketing, or reach out to us and see how we can drive your business intelligence.

Have your say 🏌♀️ 🖥️ Simulator golf is on an upward trend. But what are the broader implications of this trend for the golf industry? Gather is researching the evolving simulator trend to enable deeper analysis. To focus our efforts effectively, we are seeking industry perspectives on the most critical knowledge gaps in the golf simulator business. In your opinion, which of these areas should Gather focus on? What do we really need to understand? Examples might be: - The supply and geographic placement of simulator businesses in the current market - Golfer sentiment and behaviour towards playing sim golf? - Key factors influencing golfers' purchase of golf simulators Your insight would be invaluable! Comment below with your simulator research questions, or message us directly if you’d like to collaborate on this project.

Who Owns US Golf Courses? With Downgrain Labs Our American friends celebrate Thanksgiving this week. That makes it a good time to focus on American golf consumers. (And to wish all Americans a happy Thanksgiving!) Asked to imagine an American golfer, we tend to default to stereotypes – the exclusive country club member. But should we be marketing our products and services to the stereotype? Data suggests not. Find out more in our latest Gather White Paper, produced in partnership with Downgrain Labs. A big thank you to Derek M. Smith at Downgrain! #golfbusiness #golfdata #gathergolf